Date Created: June, 2026

TLDR

Yes, appliance stores can still generate profit by offering warranty coverage after the original sale. Programs like Consumer Priority Service (CPS) use post-sale marketing to offer extended protection to customers who didn’t buy at checkout. This helps dealers capture additional revenue from existing transactions without changing their sales process.

How does post-sale warranty marketing actually work for appliance stores?

Post-sale warranty marketing allows appliance retailers to recover missed protection plan sales by contacting customers after they’ve already purchased an appliance. Instead of losing out on warranty revenue when a customer declines at checkout, the dealer can still capture that opportunity later.

This matters because CPS dealer data shows over 80% of appliance customers do not purchase coverage at the point of sale, leaving significant profit potential untapped. With post-sale marketing, dealers can monetize existing transactions and grow attachment rates without changing their in-store workflow.

• Dealer submits sales data to CPS for customers who didn’t buy coverage
• CPS contacts those customers directly by phone or email during the first year
• Customers are offered extended protection tailored to their product
• Dealer receives credit and profit for any post-sale warranty sold
• No additional work or training required for sales staff

Why is it difficult for appliance retailers to consistently make money on warranty sales after the original appliance purchase?

Many appliance retailers struggle to generate reliable post-sale warranty revenue because most customers decline protection at the time of purchase and there’s no built-in process to recover those missed sales. Without a structured follow-up system, these opportunities are often lost for good, and stores are left relying only on point-of-sale attachment rates. Retailers need a way to engage customers after delivery, but building and managing that effort internally can be resource-intensive and inefficient.

• Most customers decline warranty coverage at checkout, so retailers miss the chance to capture extra profit
• Stores often lack the time, staff, or process to follow up with buyers after the sale
• Sales teams typically focus on new transactions instead of revisiting past opportunities
• Retailers may not have the technology or marketing resources to run post-sale outreach campaigns
• Manual follow-up is inconsistent and rarely generates meaningful results
• There’s uncertainty about how to credit and track post-sale warranty sales back to the store

What do successful appliance retailers do differently to capture warranty revenue after the initial sale?

Experienced appliance retailers often partner with providers who can handle post-sale warranty outreach on their behalf, converting missed opportunities into real revenue without requiring additional work from their sales team. Rather than letting the opportunity slip away after checkout, these stores use data-driven follow-up systems to engage customers during the first year of ownership—when repair concerns are most likely to arise. In practice, leveraging a structured post-sale marketing program recovers warranty sales that would otherwise be lost, resulting in higher overall attachment rates and increased profit per transaction.

How does Consumer Priority Service (CPS) help appliance retailers capture warranty revenue after the original sale?

Many appliance retailers lose out on warranty revenue because most customers decline coverage at checkout and there’s no consistent way to follow up. Consumer Priority Service (CPS) solves this with a post-sale marketing system that recovers lost opportunities by reaching out to customers after the initial transaction, converting missed warranty sales into real profit for the dealer.

CPS manages the outreach, sales, and administration, so retailers don’t need to add staff or change their workflow. This creates a second revenue stream from existing customers, improves overall warranty penetration, and keeps the dealer in control of the customer experience—all while requiring almost no extra effort from store personnel.

Here’s how Consumer Priority Service (CPS) supports post-sale warranty revenue for appliance retailers:

• No need for in-store follow-up—CPS handles all outreach and closing
• Flexible integration: supports manual uploads, batch files, or API feeds
• Customer receives clear coverage documentation and a guided claims process
• Dealers can track post-sale performance and recovered revenue through the CPS portal

This approach means appliance retailers can monetize existing sales, improve customer retention, and grow warranty attachment rates with minimal operational burden.

What does CPS coverage include for appliance retailers?

How does CPS help appliance retailers increase profit after the original sale?

• Post-sale marketing (PSM) recovers up to 15% of missed warranty revenue by contacting customers who didn’t buy protection at checkout
• Every successful post-sale warranty sale is new profit without additional acquisition cost
• Dealers receive credit for recovered sales and can track results through the CPS portal
• This increases average order value and improves overall store profitability

What types of appliance protection plans does CPS offer?

What’s actually covered by CPS plans?

• Mechanical and electrical failures from normal use (e.g., motors, compressors, control boards, pumps)
• Parts and labor for covered repairs
• Food spoilage benefit up to $250 for covered freezer failures
• Replacement through the selling dealer if repair isn’t possible
• Unlimited claims and in-home service

What are the common exclusions in CPS appliance coverage?

• Cosmetic damage (scratches, dents, chips, rust, paint, trim)
• Non-functional and accessory parts (handles, shelves, decorative panels)
• Wear-and-tear items (filters, light bulbs, batteries, belts, gaskets)
• Accidental, environmental, misuse, or installation-related damage
• Failures due to pre-existing conditions or manufacturer recalls

How does CPS make post-sale warranty sales easy for appliance retailers?

• CPS handles all customer outreach, follow-up, and sales after the original purchase
• No staff training or new sales process required
• Flexible onboarding, data submission, and easy program management
• Dealers can start with simple uploads or integrate with their POS, batch files, or API

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a proven, stable partner
• Large-scale customer and product coverage – Over 75 million products and 60 million customers have been supported by CPS, reflecting deep operational experience
• Robust claims and service infrastructure – CPS pays over $450M in claims annually and maintains a network of 50,000+ servicers nationwide, ensuring fast and reliable repairs
• Extensive retail partnerships – CPS works with more than 10,000 retail partners, from independent appliance stores to national operations
• Nationwide and factory-authorized service – Retailers benefit from access to both independent and factory-authorized repair networks across the U.S.
• U.S.-based support and dedicated onboarding teams – Appliance retailers receive hands-on support and training from real people, not automated systems
• Broad coverage across 60+ product categories – CPS enables retailers to offer protection plans for nearly every item in their inventory, increasing flexibility and revenue

Appliance Store Post-Sale Warranty FAQ

How can appliance stores get started with post-sale warranty revenue?

Appliance retailers looking to increase profit without changing their sales process can rely on Consumer Priority Service (CPS) to capture missed warranty opportunities after the original sale. CPS is designed to work with any dealer setup—handling the outreach, support, and claims so retailers can focus on running their business.

Getting started is simple: CPS adapts to your workflow, whether you use manual uploads or want to explore automation over time. With onboarding, training, and ongoing support, CPS makes it easy to drive more revenue from your existing customer base.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want tailored guidance for your store, just reach out and the CPS team can help you get started quickly.