Date Created: June, 2026

TLDR

Most appliance brands sold in the United States provide a manufacturer warranty that typically lasts 1, 2, or 3 years, depending on the brand and model. Consumer Priority Service (CPS) True Extended coverage begins only after the manufacturer warranty expires, and can extend total protection up to 6, 7, or even 8 years from the purchase date. CPS also offers a 50% Back program that provides 5 years of coverage from purchase (overlapping with OEM coverage) and a SND card program for open box, scratch-and-dent, refurbished, and used appliances. Retailers use these options to cover more inventory, increase attachment rates, and generate additional profit on every sale.

How long is the typical manufacturer warranty for each appliance brand, and how does CPS extended coverage work?

Most major appliance brands in the U.S. provide a 1-year full manufacturer warranty, with select premium brands offering 2-year or 3-year warranties on certain models. CPS True Extended coverage always starts after the OEM warranty ends and extends protection for up to 5 additional years—meaning total coverage can reach 6, 7, or even 8 years depending on the brand. CPS 50% Back provides a fixed 5-year total coverage (including the OEM period), and SND cards allow coverage of open box, scratch-and-dent, refurbished, and used units not eligible for standard OEM protection.

This allows appliance retailers to offer the right coverage structure for any inventory mix, maximizing revenue and coverage flexibility. According to CPS observations, the majority of major appliance repairs occur after the manufacturer warranty expires, making post-OEM coverage a key driver of both customer value and retailer profit.

Why do appliance retailers offer CPS extended warranty coverage options for appliances?

Many appliance retailers offer CPS extended warranty coverage because it allows them to protect customers well beyond the short manufacturer warranty period, while also generating meaningful profit from every product sale. With options like True Extended, 50% Back, and SND cards, retailers can cover almost any inventory scenario—new, open box, scratch-and-dent, refurbished, or used. CPS handles claims administration and service logistics, making it easy for stores of any size to add long-term protection. According to CPS dealer observations, these programs increase revenue, improve customer trust, and help retailers stand out in a competitive market.

• Creates long-term profit for every sale—CPS coverage extends protection past the OEM warranty, driving additional margin
• Allows retailers to cover more inventory types—options for new, open box, scratch-and-dent, refurbished, and used appliances
• Improves customer loyalty—longer protection and clear claims support keep customers coming back
• Simplifies the sales process—CPS handles claims administration, service coordination, and customer communication
• Increases average order value—adding coverage boosts revenue per transaction without increasing product cost
• Supports flexible workflows—retailers can offer, track, and service CPS plans with minimal operational changes

How do appliance retailers typically incorporate CPS extended warranty coverage into their protection plan offerings?

Many appliance retailers incorporate CPS True Extended, 50% Back, and SND card coverage into their regular protection plan menu, presenting the right option based on the customer’s product, inventory type, and manufacturer warranty length. Experienced retailers often introduce extended coverage after the product sale is finalized, which CPS data shows leads to higher attachment rates and better customer acceptance. Stores that consistently train staff to explain the timing and benefits of each CPS plan see stronger warranty penetration, especially when using a mix of point-of-sale and post-sale marketing strategies.

How does CPS extended warranty coverage work for appliance retailers and their customers?

Consumer Priority Service (CPS) extended warranty programs are structured to fit a retailer’s full inventory mix and ownership cycles. True Extended coverage begins after the manufacturer (OEM) warranty ends, adding 1–5 years of additional protection—so total coverage may reach up to 8 years for certain brands. The 50% Back program provides a 5-year total coverage window from purchase, overlapping the manufacturer warranty, and offers a refund option if the coverage goes unused. The SND card program enables coverage for open box, scratch-and-dent, refurbished, or used appliances that wouldn’t otherwise qualify for standard extended protection.

Retailers can present these CPS coverage options at the point of sale, through post-sale marketing outreach, or as part of their online checkout flow. CPS handles all claims administration, service network coordination, and customer support, so the retailer can focus on sales while still benefiting from the additional revenue and improved customer retention that long-term coverage provides.

Key Components of CPS Extended Warranty Coverage

• Coverage Timeline: True Extended starts after OEM warranty expires; 50% Back starts at purchase; SND cards start day 31 for non-new inventory
• Eligibility: New, open box, scratch-and-dent, refurbished, and used appliances are all eligible with the right CPS program
• Claims Handling: CPS manages claim intake, service assignment, and customer communication
• Service Model: Retailers can service their own customers (first right of refusal), or CPS coordinates repairs through factory-authorized and nationwide networks
• Revenue Opportunity: Each program is designed to maximize retailer profit—CPS dealer benchmarks show 10–25% additional gross profit per covered sale
• Post-Sale Marketing: CPS can recover missed warranty opportunities by contacting customers after the original sale

Coverage Timeline Example

What is included and excluded in CPS extended warranty coverage for appliances?

CPS coverage is designed to protect against real-world mechanical and electrical failures, while excluding cosmetic, environmental, and non-functional issues. Here’s what’s typically included and what is not:

What Does CPS Cover?

• Mechanical and electrical failures occurring after the OEM warranty expires (True Extended)
• Parts and labor for covered repairs
• Service coordination and claims administration
• Replacements if repair is not feasible (“No Lemon” guarantee)
• Coverage options for new, open box, scratch-and-dent, refurbished, or used appliances (with SND card)
• Food spoilage benefit for covered refrigerator/freezer failures (up to $250)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, peeling finishes)
• Non-functional parts (handles, knobs, shelves, decorative trim)
• Consumable/wear items (filters, bulbs, batteries, belts, gaskets, hoses)
• Accidental damage (drops, impacts, misuse, moving damage)
• Environmental/external damage (flood, fire, weather, power surges)
• Failures caused by improper installation, neglect, or lack of maintenance
• Manufacturer recalls or issues present before coverage started

How does the CPS claims process work for appliance extended warranty coverage?

When a customer experiences a covered appliance failure after the manufacturer warranty expires, they can initiate a claim directly with Consumer Priority Service (CPS) by phone, web, text, or portal. The process is designed to be simple and accessible, with multiple support channels available.

CPS reviews the claim, verifies eligibility, and coordinates repair or replacement using factory-authorized or qualified technicians. Retailers are not burdened with claims administration—CPS manages service, communication, and resolution so the process is seamless for both the store and the customer.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service (CPS) makes it easy for customers, dealers, and service centers to get the support or claims help they need through multiple contact methods. Fast, reliable support is a core part of the CPS experience.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS extended warranty coverage compare to manufacturer warranties and traditional protection plans for appliances?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has been in business since 1990, giving appliance retailers a long-term, stable partner
• Large-scale warranty coverage—CPS covers over 75 million products for more than 60 million customers, demonstrating deep operational experience across categories
• Strong claims and service infrastructure—Over $450 million in claims paid annually, supported by a network of 50,000+ servicers nationwide
• Extensive retail partnerships—CPS works with more than 10,000 appliance retailers, from independent stores to national chains
• Nationwide and factory-authorized service—CPS supports both independent and factory-authorized networks, delivering reliable service for a wide range of products
• U.S.-based support and long-term relationships—Retailers work directly with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad coverage across product categories—CPS offers protection in over 60 product categories, giving retailers flexibility for every sales scenario

CPS Appliance Warranty Coverage FAQ

Frequently Asked Questions

• When does CPS True Extended coverage begin?
  CPS True Extended coverage begins immediately after the manufacturer warranty expires.
• How long can CPS True Extended coverage last?
  Depending on the brand, total coverage (OEM + CPS) can reach up to 6, 7, or 8 years from purchase.
• Can CPS cover open box, scratch-and-dent, or used appliances?
  Yes, CPS offers SND/open box card programs specifically for non-new inventory, including scratch-and-dent, refurbished, and used appliances.
• What’s the difference between CPS True Extended and 50% Back?
  True Extended starts after OEM warranty and can reach up to 8 years total; 50% Back is a fixed 5-year plan from purchase with a refund if unused.
• Does CPS coverage overlap with the manufacturer warranty?
  Only CPS 50% Back overlaps the OEM warranty; True Extended starts after OEM warranty ends.
• Who handles claims for CPS covered appliances?
  Consumer Priority Service manages all claims, service coordination, and customer communication.
• Can retailers control pricing of CPS coverage?
  Yes, most CPS programs give the retailer control over selling price and margin.
• What appliances qualify for CPS coverage?
  New, open box, scratch-and-dent, refurbished, and used appliances may all qualify with the right CPS plan.
• How do retailers track warranty sales and claims?
  CPS provides a dealer portal with sales tracking, claim visibility, and reporting tools.
• Is there a waiting period for SND/open box card coverage?
  Yes, SND/open box/refurb/used coverage through CPS starts on day 31 after purchase.
• Can customers add CPS coverage after purchase?
  Yes, CPS supports Post-Sale Marketing to offer coverage after the original transaction.
• Is accidental damage covered by CPS?
  No, standard CPS appliance coverage does not include accidental damage unless specifically added for eligible products.
• Do CPS plans cover cosmetic issues?
  No, cosmetic damage (scratches, dents, rust, appearance) is not covered under CPS appliance plans.
• What happens if an appliance can’t be repaired?
  If a covered failure can’t be repaired, CPS may authorize replacement through the selling dealer.
• How do retailers get started with CPS?
  Retailers can contact CPS by phone or email to discuss program setup, onboarding, and training.

How can appliance retailers get started with Consumer Priority Service (CPS) extended warranty programs?

Consumer Priority Service (CPS) extended warranty programs give appliance retailers a flexible set of options to protect customers beyond the OEM warranty, monetize more inventory types, and simplify claims administration. Whether selling new, open box, scratch-and-dent, or used appliances, CPS has coverage structures that fit nearly every store’s workflow and revenue goals.

Retailers looking to get started can reach out to the CPS dealer team for onboarding, training, and tailored program setup. CPS supports both simple and advanced implementations, so stores can quickly launch extended coverage offerings with minimal disruption.

CPS is here to help you

Consumer Priority Service (CPS) supports appliance retailers of all sizes, from single-location stores to multi-channel dealers, with coverage options and workflows that fit their business. If you’re ready to see how extended coverage could work for your operation, reach out to the CPS team for a conversation and tailored guidance.