Date Created: June, 2026

TLDR

Appliance retailers should offer coverage that extends protection beyond the luxury brand’s original manufacturer warranty, focusing on programs like CPS True Extended for long-term ownership. CPS True Extended begins after the OEM warranty ends and can cover luxury appliances for up to 6–8 years total, matching the reality that most high-end units are kept far longer than their factory coverage. CPS also gives retailers 50% Back plans for new products and SND cards for open box, scratch-and-dent, and qualifying used inventory. This approach captures more warranty revenue on every luxury appliance sale while giving customers coverage that actually fits their expectations and the value of their purchase. CPS retailer data shows premium appliance buyers purchase protection plans at rates 20–45% higher than average, making this a core profit driver for luxury-focused dealers.

How long do manufacturer and extended warranties actually cover luxury appliance brands?

Luxury appliance brands typically provide longer manufacturer warranties than mainstream brands, but even these OEM warranties rarely match the full 8–15 year ownership cycle that most premium appliances see in the home. CPS True Extended begins after the OEM warranty and can extend total coverage well beyond typical five-year generic extended warranties, providing up to 6–8 years of coverage depending on the brand. For open box, scratch-and-dent, and used luxury appliances, CPS SND cards allow dealers to add a year of coverage and then extend with True Extended, something most providers cannot match. This table summarizes the coverage duration for every major luxury brand, comparing OEM warranty, generic extended (5-year total from purchase), and CPS True Extended options:

What benefits does offering CPS luxury appliance coverage provide to appliance retailers?

Offering CPS coverage for luxury appliance brands allows retailers to capture more profit per transaction, provide protection that fits longer ownership timelines, and support customers with high-value products who have heightened service expectations. Many luxury appliance buyers expect their investment to be protected well beyond the factory warranty, and CPS programs are structured to begin when OEM coverage ends, not overlap with it. Flexible options like True Extended, 50% Back, and SND cards also enable retailers to monetize new, open-box, and scratch-and-dent inventory without limiting their program to just new-in-box units. This approach improves retailer margins, increases attachment rates, and builds long-term customer loyalty, which are all key drivers in the premium appliance segment.

• Additional profit on every luxury appliance sale – CPS extended coverage creates high-margin revenue that is not limited by the manufacturer’s warranty period
• Long-term customer retention – Programs like True Extended and 50% Back keep customers connected to the selling retailer for 6–8 years, not just during the factory coverage window
• Flexible coverage for new, open-box, and SND units – Retailers can cover premium inventory regardless of condition, capturing revenue and improving buyer confidence on all high-end products
• Claims administration and service support – CPS handles claims intake, repair network coordination, and replacement logistics, reducing workload for the store while keeping the dealer involved
• Higher attachment rates in the luxury segment – CPS dealer data shows premium appliance buyers opt for coverage 20–45% more often than mainstream appliance buyers
• Dealer-first service model – Retailers can retain service opportunities and revenue if they operate their own service department, a major benefit for luxury-focused stores

How do appliance retailers maximize CPS warranty coverage for luxury appliance brands?

Many appliance retailers maximize CPS coverage for luxury appliance brands by consistently presenting True Extended plans on every luxury sale, bundling 50% Back coverage with new-in-box products, and using SND cards to attach protection to open box or scratch-and-dent inventory. Experienced retailers often highlight the fact that CPS coverage starts after the longer OEM warranty ends, making it easy for customers to see the real value in extending protection. Retailers also find that discussing the higher repair costs and longer ownership cycle of premium brands boosts attachment rates and overall revenue per transaction, especially when CPS programs are integrated into store financing or packaged with premium delivery and installation services.

How does CPS luxury appliance coverage work for retailers and their customers?

Consumer Priority Service offers three primary luxury appliance coverage options: CPS True Extended (coverage begins after the OEM warranty and can extend up to 5 additional years), 50% Back (coverage runs for 5 years from purchase with a refund option if unused), and SND cards (coverage for open box, scratch-and-dent, and used luxury appliances). True Extended is the most popular for new-in-box luxury units, as it fills the gap after the manufacturer warranty—even if the OEM warranty lasts two or three years. 50% Back is used for new units when a dealer wants to offer a refund incentive for unused coverage, and SND cards open up coverage opportunities on discounted, non-new inventory.

Operationally, CPS programs are designed for revenue, not just service. Dealers can attach coverage to almost any luxury appliance, keep control of service revenue if they operate their own department, and rely on CPS for claims administration, repair coordination, and replacement logistics. CPS programs are also compatible with dealer financing plans, multi-location reporting, and can be managed through a simple online portal—making it easy to scale coverage across all luxury brands and inventory types.

CPS Luxury Appliance Coverage Options

Key Workflow Features

• Dealers can attach coverage to any luxury brand, regardless of condition
• Coverage timelines are aligned with real OEM warranty terms (see brand table above)
• Claims are filed directly with CPS; dealers can retain service rights if desired
• Programs scale easily across single and multi-location operations

What is included and excluded in CPS luxury appliance coverage?

CPS coverage is designed to protect against real mechanical and electrical failures that occur after the manufacturer warranty ends—especially important in the luxury segment where replacement and repair costs can be substantial. Retailers should always set clear expectations about what is and isn’t covered to avoid customer confusion down the line.

What Does CPS Cover?

• Mechanical and electrical failures after the OEM warranty expires (motors, compressors, control boards, electronics)
• Parts and labor for covered repairs, including in-home service
• Replacement or reimbursement when repair is not feasible (“No Lemon” guarantee)
• Food loss (up to $250) and removal/reinstall credits (where applicable)
• Coverage available for new, open box, and qualifying used luxury appliances

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, appearance issues)
• Non-functional parts (handles, knobs, shelves, decorative trim)
• Consumables or wear-and-tear items (filters, bulbs, belts, batteries, gaskets)
• Accidental, environmental, or installation-related damage (drops, floods, fires, improper hookup)
• Failures during the OEM warranty period or issues caused by misuse/neglect

How does the CPS claims process work for luxury appliance coverage?

A claim is triggered when a luxury appliance customer experiences a covered failure, such as a mechanical or electrical problem after the manufacturer warranty ends. Customers can contact CPS directly by phone, web chat, online portal, text, Facebook, or email to start the process.

CPS reviews the coverage, confirms claim eligibility, and coordinates service by assigning a qualified technician or working with the selling dealer’s service department if they choose to handle the repair. The process is designed to be fast, transparent, and minimize the dealer’s administrative workload while keeping service quality connected to the retailer.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, retailers, and service centers to get help or file a claim. Multiple support channels are available for fast, responsive assistance nationwide.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS luxury appliance coverage compare to manufacturer or traditional extended warranties?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across multiple categories
• Strong claims and service infrastructure – With over $450M in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to handle high-volume warranty programs
• Extensive retail partnerships – CPS works with over 10,000 retail partners, from independent appliance stores to large multi-location operations
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks, ensuring reliable service across different product types
• U.S.-based support and long-term relationships – Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad coverage across product categories – CPS supports warranties across 60+ product categories, giving retailers flexibility across their inventory

CPS Luxury Appliance Coverage FAQ

How can appliance retailers get started with CPS luxury appliance coverage?

CPS luxury appliance coverage is built for retailers who want to offer protection that matches the full ownership cycle and value of premium brands. With options for new, open-box, and specialty inventory, CPS programs help dealers increase profit, improve customer loyalty, and provide credible long-term support to high-value clients.

Retailers can get started by reaching out to the CPS team for a walkthrough of available coverage options, onboarding support, and tailored implementation. Whether you operate a single store or manage multiple locations, Consumer Priority Service provides the tools and guidance needed to launch a successful luxury appliance protection program.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how luxury appliance retailers already operate, whether you have a single location or run multi-store operations. If you want tailored guidance on rolling out CPS coverage for premium brands, the CPS team can review your setup and help you get started quickly.