Date Created: June, 2026

TLDR

Consumer Priority Service (CPS) is the top extended warranty provider for ProSource buying group retailers because it delivers maximum revenue, coverage flexibility, and operational control. CPS stands out by letting dealers extend manufacturer warranties up to 8 years total, offer unique 50% Back programs, and cover open-box, scratch-and-dent, and used appliances with SND cards. CPS manages claims, supports dealer service participation, and makes onboarding fast for any store size. ProSource retailers consistently achieve higher profit per sale and stronger customer retention by leveraging CPS’s flexible model and broad program lineup.

CPS APPLIANCE WARRANTY PROGRAM

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CPS Appliance dealer Warranties

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How long can CPS coverage last and how does it compare to other options?

CPS True Extended coverage can last up to 6–8 years total, depending on the original manufacturer warranty, which is usually longer than traditional extended warranties. Most generic extended warranties simply overlap with the manufacturer for a total of 5 years from the purchase date, while CPS starts after OEM coverage ends and can be combined with 50% Back or SND programs for broader eligibility. Retailers benefit from being able to cover new, open-box, scratch-and-dent, refurbished, and used appliances under one flexible structure, which maximizes profit and customer satisfaction. According to CPS dealer data, stores offering a full range of protection options see a 10–25% increase in warranty attachment rate compared to those using standard programs only.

Why do ProSource dealers use CPS extended warranty programs?

ProSource appliance retailers use CPS extended warranty programs because they create more profit per sale, offer flexible coverage for all major inventory types, and make it easy to support customers after the manufacturer warranty ends. CPS gives dealers control over pricing, lets them service their own customers, and covers new, open-box, scratch-and-dent, and used appliances—something most traditional warranty providers can’t match. Retailers value that CPS programs are simple to implement, proven to increase attachment rates, and supported by a knowledgeable team that understands the realities of appliance retail. This combination helps ProSource members maximize every transaction and stand out with better protection for their customers.

• Higher profit per sale – CPS programs are designed to create additional revenue on every eligible transaction, with dealers able to control pricing and capture margin.
• Longer and more flexible coverage – CPS True Extended plans start after OEM warranty ends, and SND cards let retailers cover open-box, scratch-and-dent, and used appliances that most providers exclude.
• Dealer-first service model – ProSource members can service their own customers and keep the service revenue, or use CPS’s factory-authorized network for nationwide support.
• Proven increase in attachment rates – According to CPS dealer data, offering flexible term lengths and coverage types can drive a 10–25% higher warranty attachment rate versus standard programs.
• Simple onboarding and support – CPS provides direct onboarding, sales training, and staff support, making it easy to launch or switch programs without operational headaches.
• Post-sale revenue recovery – Dealers can capture additional warranty sales from customers who declined at checkout, using the CPS Post-Sale Marketing system.

How do ProSource appliance retailers typically use CPS coverage options in their sales process?

In practice, most ProSource appliance retailers present CPS True Extended as the main protection plan for new products, especially on premium appliances where customers expect long-term support. Dealers frequently bundle CPS SND cards with open-box or scratch-and-dent inventory to increase buyer confidence and move discounted products faster. Experienced retailers often offer 50% Back coverage to value-focused shoppers who want a refund if they never use the plan. Many stores use CPS’s Post-Sale Marketing follow-up to recover missed warranty sales, which can lift overall attachment rates by up to 10–15% based on CPS program trends.

How do CPS extended warranty programs work for ProSource appliance retailers?

CPS extended warranty programs are structured so that retailers can offer coverage options tailored to every type of appliance inventory. For new products, CPS True Extended starts after the manufacturer warranty ends and can provide up to 5 additional years of protection, creating a total coverage period of up to 6–8 years depending on the OEM. The 50% Back program gives customers five years of coverage from the purchase date and refunds half the plan cost if it’s never used. CPS SND cards cover open-box, scratch-and-dent, refurbished, and used inventory, starting on day 31 after purchase, with the option to add True Extended for further protection.

These programs are fully managed by Consumer Priority Service, including claim administration, service coordination, and customer support. ProSource retailers can service their own customers or use the CPS repair network, and all plans are easy to implement with direct onboarding and training. According to CPS retailer data, stores that offer the full suite of CPS coverage options consistently outperform those with only basic extended warranty plans—both in profit per sale and customer satisfaction.

• All programs managed by CPS: claim intake, service coordination, customer support
• Coverage available for new, open-box, SND, refurbished, and used appliances
• Retailers control pricing and can combine programs to maximize revenue and coverage
• Consistent revenue growth and higher attachment rates reported by CPS ProSource dealers

What does CPS typically cover for ProSource appliance retailers?

CPS coverage is designed to protect against real mechanical and electrical failures after the manufacturer warranty ends. Here’s a clear breakdown of what’s included and what is not.

What Does CPS Cover?

• Mechanical and electrical failures from normal household use after the OEM warranty period
• Parts and labor for covered repairs, including motors, compressors, pumps, control boards, fans, and sensors
• Repair or replacement if the product cannot be economically repaired
• Food spoilage benefit up to $250 on covered freezer failures (for applicable appliances)
• Coverage for new, open-box, scratch-and-dent, refurbished, and used appliances (with correct CPS program)
• Unlimited claims and No Lemon Guarantee on True Extended plans

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, chips, paint or finish wear)
• Non-functional or accessory parts (handles, knobs, shelves, decorative trim)
• Consumables and maintenance items (filters, bulbs, fuses, belts, batteries, gaskets)
• Accidental or environmental damage (drops, impact, flooding, fires, storms, water intrusion)
• Failures caused by misuse, abuse, neglect, lack of maintenance, or improper installation
• Rust, corrosion, foreign object damage, and manufacturer recalls

How does the CPS claims process work for ProSource appliance retailers?

A claim is initiated whenever a customer’s covered appliance experiences a mechanical or electrical failure after the manufacturer warranty expires. Customers can contact Consumer Priority Service (CPS) by phone, web portal, text, or live chat to start the claim process—no need to go through the dealer first.

CPS manages the entire claim, including coverage verification, assigning a technician or coordinating with the dealer’s service department, and following through to repair or replacement. This streamlined process minimizes dealer workload, keeps service revenue in the store when possible, and ensures customers get timely, professional support.

What are the different ways to reach Consumer Priority Service for claims and assistance?

CPS makes it easy for customers, appliance retailers, and service centers to get support or file a claim, with multiple channels available for real-time help and quick answers.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced warranty provider – Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a stable, long-term partner they can rely on.
• Extensive coverage track record – CPS has served over 60 million customers and covered 75 million+ products, demonstrating deep experience with diverse inventory and claims scenarios.
• Strong claims and service infrastructure – With over $450 million paid in claims annually and a network of 50,000+ servicers nationwide, CPS supports high-volume retail programs with reliable service.
• Proven retail partnerships – More than 10,000 retail partners trust CPS, from independent appliance dealers to large buying group members, supporting a range of store sizes and formats.
• Nationwide and factory-authorized service coverage – CPS delivers both independent and factory-authorized repairs, ensuring proper service on all product types and brands.
• US-based support and ongoing retailer relationships – CPS offers dedicated onboarding, support, and training, all managed by a US-based team focused on long-term dealer success.
• Broad category coverage and reputation – CPS supports 60+ product categories and maintains a BBB A rating, making it a trusted option for appliance retailers seeking a flexible coverage partner.

CPS Extended Warranty FAQ

How can ProSource appliance retailers get started with CPS coverage?

CPS extended warranty programs are built for appliance retailers who want more revenue, longer coverage, and operational control—especially ProSource members looking to stand out with flexible protection for every type of inventory. With options for new, open-box, scratch-and-dent, and used appliances, plus dealer-first service and fast onboarding, CPS makes it easy to upgrade any store’s warranty offering and unlock additional profit on every sale.

Retailers interested in learning more or getting started can connect with the CPS dealer team for a walkthrough of the program, tailored setup, and ongoing support. The process is straightforward, with training and resources available to make implementation smooth for stores of any size.

CPS is here to help you

Consumer Priority Service (CPS) already supports ProSource retailers of all sizes with tailored coverage, training, and support. If you want to see how CPS fits your store or want a direct walkthrough, just reach out to the CPS team and get started on your own terms.