Date Created: June, 2026

TLDR

Consumer Priority Service (CPS) is the leading extended warranty company for Cantrex Nationwide buying group appliance retailers. CPS stands out by offering profit-driven programs like True Extended coverage that starts after the manufacturer warranty, the unique 50% Back plan, and options for open-box and scratch-and-dent appliances. Coverage is designed to fit how real appliance stores operate, with flexible integration, dealer-first service control, and support for new, SND, refurbished, and used inventory. Appliance retailers choose CPS because it consistently increases warranty revenue, improves customer value, and adapts to every store model—from single-location independents to large multi-store groups. According to CPS dealer observations, stores moving to CPS frequently see higher attachment rates and stronger margins than with traditional buying group plans.

CPS APPLIANCE WARRANTY PROGRAM

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How long can CPS True Extended coverage last compared to OEM and traditional extended warranties?

CPS True Extended can provide up to 6–8 years of total coverage depending on the manufacturer’s original warranty, while most generic extended warranties cap out at 5 years from purchase—including overlap with the OEM warranty.

Most manufacturer warranties last 1–3 years, leaving a gap for long-term protection. Unlike typical programs that run concurrently with the manufacturer’s coverage, CPS True Extended starts only after the OEM warranty expires, extending coverage into the critical post-warranty ownership years. This maximizes protection for customers and revenue opportunity for retailers, especially on premium brands and high-ticket appliances. CPS benchmarks show top-performing stores see up to 2x the warranty attachment rate when they clearly explain coverage timelines at the point of sale.

Why do appliance retailers use CPS warranty programs instead of traditional buying group coverage?

Many appliance retailers in Cantrex Nationwide choose CPS warranty programs because they deliver stronger profit margins, longer-term customer protection, and greater flexibility than typical buying group options. CPS programs like True Extended, 50% Back, and SND cards give retailers the ability to offer coverage on new, open-box, scratch-and-dent, and refurbished appliances—all while controlling pricing and capturing service revenue. CPS Warranties also support dealer-first service, meaning retailers can keep the customer relationship and repair work in-house if desired. According to CPS retailer data, stores switching to CPS from buying group programs often report higher warranty attachment rates, improved gross profit, and more consistent revenue across all inventory types.

• Additional profit on every sale—CPS programs are margin-driven and help retailers maximize revenue, not just offer protection options.
• Longer, flexible coverage timelines—CPS True Extended begins after OEM warranty ends, supporting up to 8 years of total coverage on select brands.
• Coverage for more inventory types—CPS supports protection on new, SND, open-box, refurbished, and used appliances through dedicated programs.
• Dealer-first service control—Retailers can service claims themselves and retain repair revenue, rather than losing it to third-party networks.
• Simple administration and onboarding—CPS adapts to the retailer’s workflow, from low-tech to full integration, with fast support and training.
• Improved customer value and retention—Longer coverage, clear claims support, and flexible eligibility enhance customer loyalty and repeat business.

How do Cantrex Nationwide retailers typically use CPS warranty programs in their stores?

Many Cantrex Nationwide appliance retailers incorporate CPS warranty programs directly into their sales process, presenting True Extended and 50% Back coverage as standard options after the product decision. Experienced retailers often use CPS SND cards to monetize open-box and scratch-and-dent inventory, which traditionally generates less profit. Retailers that consistently present CPS coverage on every eligible transaction, including premium appliances and discounted inventory, tend to achieve the highest attachment rates and overall warranty revenue. According to CPS dealer observations, the most successful stores also take advantage of training and reporting tools to monitor performance and optimize their approach over time.

How do CPS warranty programs actually work for appliance retailers in the Cantrex Nationwide group?

Consumer Priority Service offers warranty programs built for appliance retailers who want to maximize profit and provide real coverage beyond the manufacturer warranty. CPS True Extended plans start only after the OEM warranty ends, extending protection for up to five additional years—meaning total coverage can reach six to eight years depending on the brand. The 50% Back program runs for five years from purchase and offers a refund if unused. For open-box, scratch-and-dent, or used appliances, CPS SND cards allow retailers to sell coverage even when no manufacturer warranty exists, helping monetize all inventory types.

Retailers can choose how they participate, from manual order entry to full system integrations. Claims are managed by CPS, but dealers always have first right of refusal to service their own customers, keeping repair revenue in-house. CPS benchmarks show retailers who leverage multiple CPS programs often see 10–25% higher warranty revenue compared to using a single standard plan. Onboarding and support are streamlined, allowing both independent stores and multi-location dealers to implement CPS quickly and with minimal disruption.

CPS Warranty Program Components

• True Extended Coverage – Begins after OEM warranty expires, provides up to 5 additional years of protection, total coverage up to 6–8 years depending on brand.
• 50% Back Plan – Starts at purchase, runs for 5 years, dealer must sell at MSRP, customer receives a 50% refund if no claim is made.
• SND Cards for Open Box/Scratch & Dent/Used – 1-year coverage for inventory with no manufacturer warranty, $99 deductible, can be paired with True Extended for longer protection.
• Dealer-First Service Model – Retailers have first right of refusal on claims and can keep service revenue if they repair in-house.
• Flexible Submission & Integration – Order entry methods include portal, email, batch upload, and API; eCommerce integrations available for online sales.
• Claims Administration – CPS handles claims intake, coverage verification, service dispatch, and customer communication; retailer can track and participate as desired.

Program Workflow Example

What does CPS typically cover for appliance retailers—and what isn’t covered?

CPS Warranties are designed to cover functional failures after the manufacturer warranty, but there are important limitations every retailer should understand.

What Does CPS Cover?

• Mechanical and electrical failures after the OEM warranty expires
• Parts and labor for covered repairs, including motors, compressors, pumps, and control boards
• Service coordination and claims administration by CPS
• Replacement or reimbursement if a covered repair is not feasible
• Eligibility for new, open-box, scratch-and-dent, refurbished, and used appliances (with correct program)
• Food spoilage benefit for covered freezer failures (up to $250)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, chipped trim, paint)
• Non-functional/accessory parts (handles, knobs, shelves, decorative panels)
• Consumable/wear items (filters, light bulbs, batteries, belts, gaskets)
• Accidental damage (physical impact, drops, moving-related issues)
• Environmental/external events (flood, fire, storm, water intrusion)
• Improper use, neglect, poor maintenance, or installation issues
• Manufacturer recalls or failures during OEM warranty period

How does the CPS claims process work for appliance warranty coverage?

A claim is triggered when a customer experiences a covered appliance failure and contacts CPS by phone, web chat, portal, text, or email. CPS quickly verifies warranty coverage and gathers necessary information to start the claim process.

Once coverage is confirmed, CPS coordinates service—either allowing the retailer to repair the appliance (if they choose) or assigning a qualified technician from their network. CPS manages communication, parts approval, and resolution, so retailers avoid administrative burden and customers receive clear, guided support throughout the process.

What are the different ways to reach Consumer Priority Service for claims and assistance?

Consumer Priority Service makes it easy for customers, dealers, and service centers to get help or file a claim using multiple support channels.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty coverage compare to manufacturer and traditional extended warranties for Cantrex Nationwide retailers?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers access to decades of warranty and service expertise.
• Proven at scale—CPS supports over 60 million customers and has covered 75 million+ products, showing broad operational capability for dealers of any size.
• Robust claims and service infrastructure—CPS pays out over $450 million in claims annually and has a network of 50,000+ servicers nationwide to ensure reliable coverage.
• Trusted by the industry—With partnerships spanning 10,000+ retailers and support for 60+ product categories, CPS brings a deep understanding of real-world appliance retail needs.
• Nationwide, factory-authorized service—CPS leverages both independent and factory-authorized repair networks, delivering credible, brand-aligned service experiences.
• U.S.-based support and long-term relationships—Dealers benefit from dedicated onboarding and ongoing support teams based in the U.S., fostering lasting, responsive partnerships.
• Strong reputation—CPS maintains a BBB A rating, reflecting a long record of credibility and trust with both retailers and consumers.

CPS Warranty Programs FAQ

How can Cantrex Nationwide appliance retailers get started with CPS warranty programs?

CPS warranty programs are designed for Cantrex Nationwide appliance retailers who want to increase profit, offer longer-term protection, and provide flexible coverage on all inventory types—including new, open-box, and scratch-and-dent appliances. Consumer Priority Service helps retailers implement True Extended, 50% Back, and SND card programs with dealer-first service control, streamlined onboarding, and a range of integration options that fit any store size.

Retailers can get started quickly with CPS by reaching out for a walkthrough of available programs, support with setup, and tailored guidance to optimize their warranty revenue and customer experience.

CPS is here to help you

Consumer Priority Service (CPS) works with all types of appliance retailers—whether you’re independent, multi-location, or focused on online sales. If you want tailored guidance or to see how CPS can fit your business, just reach out and the team will help you get set up quickly and easily.