Date Created: June, 2026

TLDR

Warranty providers often take control away from the dealer after the sale to centralize claims and reduce their own costs. This means they route service through their own networks, which limits the retailer’s role and can disrupt the customer experience. Consumer Priority Service (CPS) takes a different approach by keeping dealers involved in the process and protecting both service revenue and store reputation.

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What happens when a warranty provider controls the post-sale experience?

When a warranty provider takes over the post-sale process, the dealer often loses direct involvement in service and claims decisions. This limits the retailer’s ability to shape the customer experience and manage follow-up service revenue.

For many appliance retailers, being removed from the process means they can’t ensure repairs are handled to their standards or maintain the customer relationship. According to CPS dealer observations, stores that lose post-sale control see a drop in repeat business and struggle to recover warranty-related revenue opportunities. Consumer Priority Service is structured to give dealers “first right of refusal” on claims, so they keep service in-house if they want to—and only pass it to CPS if needed.

Why is losing post-sale control difficult for appliance retailers in practice?

Many appliance retailers struggle when warranty providers take over the post-sale experience because it directly impacts their ability to manage customer relationships, protect service revenue, and control repair quality. Once claims and service are routed through an outside network, the retailer loses visibility and influence, which can lead to inconsistent outcomes, customer frustration, and missed opportunities for additional profit. This operational disconnect is a common source of headaches for stores that care about long-term reputation and revenue.

• Losing direct contact with customers after the sale – Retailers can’t control communication or service quality once a provider takes over
• Missed service revenue – Claims are routed to third-party servicers, leaving dealers out of the repair process
• Inconsistent customer experience – Customers may not receive the same level of service they expect from the retailer
• Difficulty managing customer complaints – Retailers are often blamed for slow or poor service they can’t control
• Reduced repeat business – Lack of post-sale connection can lead to fewer future sales and lower loyalty
• Limited visibility into claims and repair status – Dealers struggle to track outcomes or resolve issues quickly

How do experienced appliance retailers navigate post-sale control with warranty providers?

Many experienced appliance retailers prioritize warranty partners that keep them involved throughout the ownership cycle, not just at the point of sale. Over time, retailers learn that being able to service their own customers, retain service revenue, and maintain oversight of claims resolution leads to stronger customer loyalty and higher overall profitability. Dealer-first service models help stores avoid the frustration of being sidelined after the sale and consistently outperform systems where all control shifts to the provider.

How does Consumer Priority Service (CPS) help appliance retailers keep post-sale control?

Many appliance retailers find themselves frustrated when other warranty providers take over the claims process, leaving them out of the loop and costing them service revenue. This often leads to inconsistent customer experiences and less loyalty to the retailer. Consumer Priority Service (CPS) solves this by giving dealers the first right to handle their own warranty claims, allowing them to keep the customer relationship and service profit in-house.

With CPS, the dealer can decide whether to service the claim or have CPS coordinate it through a factory-authorized network. This approach keeps the retailer in control, supports more repeat business, and protects store reputation—while still providing full claims support and national service coverage when needed.

Consumer Priority Service (CPS) gives appliance retailers real control over the post-sale process through a dealer-first service model and flexible coverage programs.

Key CPS Capabilities That Support Dealer Control

• Dealer-first claims handling – Dealers get first right of refusal on every claim, keeping service revenue and direct customer contact whenever they choose
• Flexible program types – Options for new, scratch & dent, refurbished, open box, and used inventory, so retailers can protect all major appliance sales
• Post-sale marketing (PSM) – CPS recovers missed warranty sales by following up with customers after checkout, driving new revenue from existing transactions
• Nationwide service network – CPS handles claims through factory-authorized providers if the dealer opts out, ensuring consistent repair quality for the customer
• Transparent reporting – Dealers can track warranty sales, claim outcomes, and program performance through the CPS portal

CPS Coverage Program Types

What kind of protection plans does CPS offer for appliance retailers?

How does CPS help appliance retailers increase profit?

• Warranty programs drive 10–25% additional gross profit per sale according to CPS dealer benchmarks
• Dealers retain service revenue by servicing their own claims when they choose
• Post-sale marketing recovers up to 15% of missed warranty sales by following up with customers after purchase
• Coverage is available for new, used, scratch & dent, and open box appliances – maximizing profit potential across all inventory

What types of coverage does CPS offer?

How does CPS handle claims and service?

• Dealer-first right of refusal on all claims – retailer can handle service or hand off to CPS
• Factory-authorized and qualified service networks for repairs
• Multiple claim submission options: phone, web chat, portal, email, text
• Transparent communication from claim to resolution

How does CPS support onboarding and ongoing dealer success?

• US-based onboarding and account management – same contact before and after launch
• Sales training and marketing support to improve attachment rates
• Flexible order submission: portal, email, batch file, API
• Reporting tools to track performance and revenue

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been supporting appliance retailers since 1990, offering stability and deep industry knowledge
• Broad customer reach – CPS has served over 60 million customers and covered more than 75 million products, reflecting extensive warranty expertise
• Robust claims and service infrastructure – Paying over $450 million in claims annually, CPS maintains a nationwide service network with 50,000+ repair partners
• Trusted by retailers of all sizes – CPS works with more than 10,000 retail partners, from local independent stores to large multi-location operations
• Nationwide and factory-authorized service – CPS leverages both independent and factory-authorized repair capabilities, ensuring consistent quality for appliance owners
• U.S.-based support and long-term relationships – Retailers benefit from dedicated, U.S.-based onboarding and support teams focused on partnership and successful program management
• Flexible category coverage – CPS supports warranty programs across 60+ product categories, allowing retailers to protect a wide range of inventory

Appliance Warranty Provider Control FAQ

How can appliance retailers get started with a dealer-first warranty program?

Appliance retailers that want to control the post-sale experience and maximize service revenue need a warranty partner that keeps them in the loop. Consumer Priority Service (CPS) is designed to fit any store setup, from independents to multi-location groups, and makes it easy to launch a dealer-first program without disrupting existing workflows.

With flexible onboarding, real account support, and a focus on helping retailers keep more profit from every sale, CPS is built to make warranty sales and service better for stores and their customers.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with any retailer setup—independent stores, large chains, or anything in between. If you want tailored guidance for your business, just reach out to the CPS team and they’ll help you put the right warranty strategy in place quickly.