Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Sometimes warranty providers enforce pricing or MAP policies, but Consumer Priority Service gives dealers pricing flexibility on their True Extended program. CPS allows retailers to set their own selling price for True Extended, so dealers can control margins and adapt to their local market. For the 50% Back program, CPS requires the warranty to be sold at MSRP to maintain the refund structure and regulatory compliance. This flexibility is one reason appliance retailers often prefer CPS Warranties over traditional providers who restrict pricing or cap profit on protection plans.

How do CPS pricing policies differ between programs?

CPS does not enforce strict MAP or retail pricing on its True Extended program, but the 50% Back program requires selling at MSRP.

The True Extended program is designed to let dealers set their own prices, maximize margin, and adapt to their market. CPS only sets the wholesale cost to the dealer, and the retailer controls the final sale price. In contrast, the 50% Back program requires the dealer to sell at a fixed MSRP, because the program includes a refund feature that depends on a standard retail price for compliance and consistency. CPS dealer observations show that retailers value this flexibility, especially when competing with big-box stores or adjusting for local market conditions.

• True Extended: Dealer sets the retail price, no MAP policy enforced by CPS
• 50% Back: MSRP required for consistency and refund administration
• Traditional providers: Often enforce MAP or cap margins, limiting retailer flexibility
• Retailer impact: CPS flexibility supports higher margins and pricing adaptation

Why do appliance retailers value CPS pricing flexibility?

Many appliance retailers choose Consumer Priority Service because the lack of strict MAP or retail pricing enforcement on CPS True Extended plans gives them more control over revenue and margins. This flexibility allows dealers to set prices that fit their local market, run promotions, and respond to competition without being constrained by external pricing policies. The required MSRP on the 50% Back program is transparent and supports the plan’s unique refund structure, but the freedom on True Extended is a core reason retailers can maximize profit and adapt to changing business needs. CPS dealer observations consistently show that retailers prefer programs where they control their own pricing and profit strategy.

• Control over warranty pricing – Dealers set their own retail price for CPS True Extended, supporting higher margins and local adaptation
• Revenue maximization – Flexible pricing lets retailers adjust for promotions, competition, and market demand
• No margin caps – Unlike traditional providers, CPS doesn’t restrict dealer profits on True Extended plans
• Program transparency – MSRP requirement for 50% Back is clearly defined and supports the refund model
• Competitive advantage – Dealers can differentiate their protection plan offerings based on local strategy
• Alignment with retail operations – Pricing flexibility supports store-wide sales goals and bundled offers

How do appliance retailers typically use CPS pricing flexibility in their warranty programs?

Many appliance retailers leverage CPS True Extended’s pricing flexibility to align warranty pricing with their store’s overall sales strategy. For example, some dealers bundle coverage with premium appliance packages or run special promotions to drive attachment rates, knowing they can adjust the final price without restriction. Retailers also use the ability to set their own price to respond quickly to local competitors or offer tailored deals to repeat customers. CPS dealer feedback highlights that this control makes it easier to integrate warranty sales into financing, bundle offers, or add-on promotions without worrying about violating MAP or losing margin.

How are CPS pricing policies structured for appliance warranty programs?

Consumer Priority Service (CPS) gives appliance retailers two distinct pricing structures depending on the program. With CPS True Extended, dealers purchase coverage at a set wholesale cost and have total control over the final retail price—no minimum advertised price (MAP) or retail price enforcement. This allows retailers to set their own margins, run their own promotions, and adjust to their competitive market. For the 50% Back program, CPS requires the plan to be sold at the published MSRP, because this plan includes a partial refund feature that depends on a standard retail price for compliance and customer payout accuracy.

This structure means dealers can use True Extended as a flexible margin driver, while 50% Back is a simple, fixed-price option focused on refund value and regulatory transparency. CPS dealer observations show that retail partners consistently value this flexibility, especially when competing with big-box stores or adjusting for local market conditions.

Key Components of CPS Pricing Policies

• True Extended: Dealer sets the retail price; no MAP policy enforced by CPS
• 50% Back: MSRP required; CPS sets the retail price to ensure consistent refund calculation
• Wholesale Cost: Both programs have a set dealer cost, but only 50% Back has a required selling price
• Promotional Flexibility: Dealers can run sales or bundle True Extended with other store offers
• Revenue Opportunity: Full pricing control on True Extended lets retailers maximize profit per sale
• Regulatory Compliance: MSRP on 50% Back supports the program’s refund administration

What is included and excluded in CPS pricing and coverage policies?

CPS pricing flexibility and coverage terms are designed to balance retailer control with program transparency.

What Does CPS Cover?

• Mechanical and electrical failures after manufacturer warranty ends (True Extended)
• Parts and labor for covered appliance repairs
• Service coordination and claims handling by CPS
• Replacement or refund if repair is not feasible
• Coverage options for new, open-box, scratch-and-dent, and qualifying used appliances under certain programs

What Is Not Covered by CPS?

• Cosmetic damage such as scratches, dents, or rust
• Non-functional parts (handles, knobs, shelves, trim)
• Consumables (filters, bulbs, batteries, belts, gaskets)
• Accidental or environmental damage (drops, floods, fire, misuse)
• Pre-existing failures or issues during the manufacturer warranty period

How does the CPS claims process work for appliance warranty programs?

When a customer experiences a covered failure, they can initiate a claim with CPS by phone, web chat, portal, text, or email—there’s no need to go through the retailer. CPS reviews the claim, verifies eligibility, and coordinates service through a qualified technician or the dealer’s own service department if applicable.

CPS manages the entire process from claim intake to repair or replacement, keeping the customer informed and reducing administrative load for the retailer. This approach means dealers can offer protection plans with confidence, knowing CPS handles the claims workflow and supports their brand reputation throughout the service experience.

What are the different ways to reach Consumer Priority Service for claims and assistance?

CPS is easy to reach for claims, service, and general support, with multiple contact options for customers, dealers, and service centers. The company maintains responsive support channels to ensure fast answers and smooth claim resolution.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS pricing flexibility compare to typical warranty provider policies?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a proven, stable partner
• Large-scale coverage – CPS serves over 60 million customers and has protected more than 75 million products, showing deep operational reach
• Robust claims and service infrastructure – With $450 million paid in claims annually and 50,000+ servicers nationwide, CPS is built for volume and scale
• Widespread dealer partnerships – CPS works with 10,000+ retail partners, from independent dealers to national chains
• Nationwide and factory-authorized repair network – CPS supports both independent and factory-authorized service, helping retailers deliver quality repairs
• U.S.-based support and long-term relationships – Retailers get dedicated, U.S.-based onboarding and support teams they can rely on
• Comprehensive category coverage – CPS covers 60+ product categories, offering flexibility for appliance, electronics, and furniture retailers

CPS Pricing & MAP Policy FAQ

How can appliance retailers get started with CPS warranty programs and pricing options?

CPS warranty programs are structured to give appliance retailers real flexibility in how they price, promote, and sell protection plans. With True Extended, dealers can adapt pricing to their local strategy, while the 50% Back program offers a simple fixed-MSRP model for those who want straightforward administration and the unique refund benefit. These programs are designed for independent stores, regional dealers, and multi-location retailers looking to maximize revenue and compete on their own terms.

Retailers interested in exploring CPS pricing options or adding new warranty programs can connect with the CPS team for onboarding, program details, and tailored guidance. Support is available for everything from initial setup to ongoing optimization.

CPS is here to help you

Consumer Priority Service (CPS) works with retailers of all sizes, from single-location stores to multi-location chains. If you want to see how CPS warranty programs could fit your business and pricing strategy, just reach out—the CPS team will walk you through setup and help you optimize your approach.