Date Created: June, 2026

TLDR

You keep control of your customer by remaining the main point of contact for service, claims, and long-term support. Most retailers lose control when warranty providers handle everything directly, disconnecting the customer from the original store. With Consumer Priority Service (CPS), the dealer has first right to service claims, stays in the communication loop, and ensures the customer continues to associate their ownership experience with your business.

CPS APPLIANCE WARRANTY PROGRAM

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CPS Appliance dealer Warranties

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How can appliance retailers stay involved after the sale?

Appliance retailers can stay involved by using a warranty partner that keeps the dealer in control of claims, repairs, and customer communication after the sale.

Many retailers find that once a third-party warranty provider takes over, the customer starts associating all service and support with that outside company—not the original store. This limits repeat business and can impact reputation. CPS addresses this by letting the dealer manage claims, service, and customer touchpoints, so the relationship stays with the store.

• Dealer-first servicing – Retailer gets first option to handle every eligible claim, keeping service revenue and customer loyalty in-house.
• Centralized communication – CPS coordinates service but keeps the dealer in the loop, so the customer never feels “handed off.”
• Flexible program options – Coverage for new, used, open box, and scratch & dent inventory, so the dealer controls the full ownership experience.
• Post-sale marketing support – Dealers can recover warranty revenue after the sale without ceding the customer relationship to a third party.

Why is keeping control of the customer after the sale difficult for appliance retailers?

Many appliance retailers struggle to keep control of the customer after the sale because most third-party warranty providers take over all service and claims, shifting the customer’s loyalty away from the original store. Once the warranty company becomes the main point of contact, the retailer loses the chance to reinforce their value, capture repeat business, and manage the ownership experience. This challenge is made worse by disconnected service workflows and a lack of visibility into claim resolution, especially when the dealer has no role in post-sale support.

• Most third-party warranty providers take over all customer service and claims, breaking the retailer-customer connection
• Retailers often lack visibility into claim status or service quality, making it hard to protect their reputation
• Service revenue and follow-up opportunities are lost when the warranty company manages repairs directly
• Customers become loyal to the warranty provider instead of the original store, reducing chances for repeat sales
• Dealers have no say in how repairs are completed or how quickly issues are resolved, which hurts customer satisfaction
• It’s difficult to recover lost warranty revenue or manage post-sale touchpoints when the retailer is excluded from the process

How do experienced appliance retailers actually keep control of the customer after the sale?

Many experienced appliance retailers keep control by choosing warranty programs that allow them to stay directly involved in claims, service, and customer communication after the sale. Instead of handing everything off to a third party, they prioritize solutions that give their service department first right to repairs, keep the store in the customer’s communication loop, and support post-sale marketing. This approach helps stores maintain brand loyalty, generate additional revenue from service, and ensure customers always associate their ownership experience with the original retailer—something that’s especially important for long-term reputation and repeat business.

How does Consumer Priority Service (CPS) help appliance retailers stay in control of the customer relationship?

Many appliance retailers lose customer control because traditional warranty providers take over all service and claims, pushing the retailer out of the post-sale experience. This breaks the connection between the store and the customer, often leading to lost revenue and fewer repeat sales. Consumer Priority Service (CPS) solves this by giving the dealer first right to service their own customers, staying involved in claims, and making sure the customer always sees the retailer as their main contact for support.

With CPS, the dealer can handle repairs, manage claim approvals, and stay in the communication loop from start to finish. This model protects your brand, keeps service revenue in-house, and reinforces customer loyalty—so you don’t lose customers to a third party just because they needed support down the road.

Consumer Priority Service (CPS) provides the tools and programs appliance retailers need to keep control of their customer relationships, generate more revenue, and manage service their way. Here’s how the CPS model works in practice:

• True Extended Warranty: Coverage begins after the manufacturer warranty ends—up to 8 years total protection, with the store managing the relationship throughout
• 50% Back Program: 5-year protection from the date of purchase; customer gets 50% of plan price back if no claims, dealer keeps control of the post-sale experience
• SND/Used/Open Box Coverage: Unique coverage options for non-new inventory, so dealers don’t lose out on warranty revenue or customer contact just because a product isn’t new

What kind of protection plans does CPS offer for appliance retailers?

How does CPS help appliance retailers increase profit?

• Dealers set their own pricing in most CPS programs, maximizing margin on every plan sold
• Protection plans add 10–25% additional gross profit per transaction based on CPS retailer data
• CPS supports warranty recovery after the sale, capturing revenue from customers who didn’t buy coverage at checkout
• Coverage is available for new, used, open box, and scratch & dent appliances, so every inventory type can generate additional profit

What warranty programs does CPS provide?

How does CPS handle service and claims?

• Dealer-first model: Dealers have the first opportunity to handle claims and keep service revenue
• Centralized support: CPS coordinates claims with multiple contact options (phone, portal, chat, text, email)
• Factory-authorized network: When needed, CPS assigns qualified, factory-trained providers to ensure quality repairs
• Transparent workflow: Dealers have visibility into claims progress and resolution timelines

How does CPS support integration and onboarding?

• Dealers can start with manual order entry, email submissions, or batch uploads—no tech barrier to entry
• Full automation available via API or platform integrations
• CPS Warranty App for Shopify and BigCommerce—2-minute install, no coding needed, immediate ability to offer warranties online
• Dedicated onboarding and ongoing support from U.S.-based teams

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced partner – Consumer Priority Service (CPS) has served the industry since 1990, giving retailers a stable, proven program
• Extensive customer and product coverage – Over 60 million customers and 75 million products protected, reflecting broad operational knowledge
• Strong claims and service infrastructure – CPS pays out more than $450 million in claims annually and manages a nationwide network of 50,000+ servicers, ensuring reliability
• Trusted by appliance retailers nationwide – With 10,000+ retail partners, CPS supports everyone from independents to large chains
• National service capabilities – Factory-authorized repair and support across the U.S., so retailers can rely on consistent service for their customers
• U.S.-based support and long-term focus – Retailers have access to dedicated, U.S.-based onboarding, support, and account management
• Flexible coverage across product categories – CPS supports 60+ product categories, allowing retailers to protect all types of appliance inventory

Keeping Control of Your Customer FAQ

What’s the best way for appliance retailers to keep control of the customer relationship after the sale?

The best way for appliance retailers to keep control of the customer relationship is to use a warranty program that lets you stay involved in claims, service, and post-sale support. Consumer Priority Service (CPS) is built around dealer-first servicing, flexible coverage options, and ongoing support—so your store remains the customer’s go-to resource, not just at the point of sale but throughout the entire ownership cycle.

CPS makes it easy to get started, whether you run a small independent shop or a multi-location operation. You can start simple and scale over time, with real onboarding, training, and support from people who know how appliance retail actually works.

CPS is here to help you

Consumer Priority Service (CPS) is built to fit how you already operate, whether you want to keep things simple or scale up with more automation and support. If you want to see how this would work for your store, just reach out to the CPS team—they’ll walk through your setup and help you get started quickly.