Date Created: June, 2026

TLDR

Yes, appliance retailers can sell extended warranties after the original appliance sale as long as the manufacturer warranty is still active. Consumer Priority Service enables dealers to recover missed warranty sales through its Post-Sale Marketing program, which contacts eligible customers post-purchase and offers them protection coverage. CPS manages the outreach, enrollment, and administration—making it easy for retailers to generate additional revenue from existing customers. According to CPS dealer data, post-sale warranty sales can recover up to 15% of previously missed opportunities.

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How does CPS Post-Sale Marketing work for appliance retailers?

CPS Post-Sale Marketing (PSM) works by contacting customers who already purchased an appliance but didn’t buy a warranty at checkout.

After a sale, CPS receives transaction data from the retailer and identifies customers eligible for protection plans. CPS then reaches out by phone or email, explains the value of coverage, and offers a protection plan for the product the customer already owns.

• Most outreach occurs within the first year of ownership, when customers are more receptive to coverage.
• All sales are credited back to the original retailer, creating new revenue from past transactions.
• CPS handles the entire process—no extra work for the sales team.
• Dealers using PSM typically see up to 15% of missed warranty sales recovered, according to CPS program benchmarks.

Why do appliance retailers use CPS Post-Sale Marketing to sell warranties after the original sale?

Many appliance retailers use CPS Post-Sale Marketing to recover warranty sales that were missed during the initial transaction. This program allows retailers to generate additional profit from existing customers without extra sales effort or process changes. By leveraging CPS’s outreach capabilities, dealers can boost overall warranty attachment rates, create a secondary revenue stream, and maximize the value of their customer base. The program is especially valuable given that over 80% of appliance customers typically decline coverage at checkout, according to CPS dealer observations.

• Creates new profit from past transactions—CPS Post-Sale Marketing recovers warranty sales that were missed at checkout, turning declined opportunities into revenue.
• Requires no extra sales effort—CPS manages customer outreach, so retailers don’t need to change their sales process or train staff on follow-up.
• Improves warranty attachment rates—Post-sale outreach increases the percentage of customers who ultimately purchase protection coverage.
• Maximizes revenue from existing customers—The program monetizes a retailer’s current customer base without additional advertising or store traffic.
• Provides clear reporting and tracking—Retailers see which post-sale warranty sales are recovered and how much incremental profit is generated.
• Expands customer protection options—CPS can offer coverage for products still under manufacturer warranty, giving customers a second chance to protect their investment.

How do appliance retailers use CPS Post-Sale Marketing to recover missed warranty sales?

Many appliance retailers incorporate CPS Post-Sale Marketing as a standard part of their sales and customer follow-up process. After a sale is completed, dealers submit basic transaction data to CPS, which then manages all post-sale outreach and coverage offers to eligible customers. In practice, retailers find that PSM helps boost warranty penetration rates and overall revenue without adding extra work for the sales team. CPS dealer data shows that stores using PSM typically see a measurable lift in total warranty sales, especially among customers who initially declined coverage at checkout.

How does CPS Post-Sale Marketing work for appliance retailers?

CPS Post-Sale Marketing is a revenue recovery program designed for appliance retailers who want to capture warranty sales that were missed at the point of sale. Retailers provide CPS with customer and transaction data for products sold without coverage. CPS then identifies eligible customers—those whose manufacturer warranty is still active—and reaches out with a protection plan offer specific to the appliance they purchased.

CPS manages all aspects of the outreach, enrollment, and administration. If a customer chooses to purchase coverage after the original sale, the retailer receives credit for the warranty sale and gains new profit from an existing customer. This approach requires no change to the in-store sales process and is often used alongside other CPS programs to maximize revenue opportunities. According to CPS dealer feedback, PSM typically increases overall warranty penetration by 5–12% and recovers up to 15% of missed opportunities.

• No change to sales process—dealers simply submit data and CPS handles the rest
• Fits all store sizes—from single-location shops to multi-location retailers
• Requires only basic customer and product details for eligible transactions
• Outreach handled by U.S.-based CPS team

What does CPS typically cover for appliance retailers?

CPS coverage is designed to protect customers against major mechanical and electrical failures after the manufacturer warranty ends. Here’s a quick breakdown of what’s included and what’s not in most CPS appliance programs:

What Does CPS Cover?

• Mechanical and electrical failures (motors, control boards, pumps, compressors, etc.)
• Parts and labor for covered repairs after the manufacturer warranty expires
• Service coordination through CPS—either in-home or via networked servicers
• Replacement or reimbursement if the product cannot be repaired
• Coverage available for new, open-box, scratch-and-dent, and certain used appliances (with eligible programs)
• Food spoilage benefit for covered freezer failures (up to $250)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, appearance-only issues)
• Non-functional parts (handles, knobs, shelves, decorative trim)
• Consumable items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage (drops, impacts, liquid spills, misuse)
• Environmental events (floods, fire, storms, water intrusion)
• Improper installation, neglect, or pre-existing conditions
• Manufacturer recalls or issues during the OEM warranty period

How does the CPS claims process work for post-sale appliance warranty sales?

A claim is initiated when a customer experiences a covered failure and contacts CPS by phone, web chat, portal, text, or email. CPS verifies eligibility, gathers product details, and explains next steps to the customer.

CPS manages the entire claim process, including service assignment, repair coordination, and communication. The retailer is not responsible for claim administration, which reduces their workload and ensures the customer receives timely support from the CPS team.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service (CPS) makes it easy for customers, appliance retailers, and service centers to get help when they need it, offering multiple channels for support and claims.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS Post-Sale Marketing compare to traditional warranty sales approaches?

What is CPS and why do appliance retailers work with them?

• Established and experienced provider—Consumer Priority Service (CPS) has been operating since 1990, giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage—CPS has served over 60 million customers and covered more than 75 million products, reflecting deep operational experience
• Strong claims and service infrastructure—With over $450 million in claims paid annually and a network of 50,000+ servicers nationwide, CPS is built for reliable warranty administration
• Extensive retail partnerships—More than 10,000 retail partners work with CPS, from independent stores to large retail chains
• Nationwide and factory-authorized service capabilities—CPS supports both independent and factory-authorized repair networks, providing flexible solutions for appliance retailers
• U.S.-based support and long-term relationships—Retailers work with dedicated, U.S.-based teams focused on onboarding, training, and support
• Broad coverage across product categories—CPS warranties apply to 60+ product categories, giving appliance retailers flexibility across their inventory

CPS Post-Sale Marketing FAQ

How can appliance retailers get started with CPS Post-Sale Marketing?

CPS Post-Sale Marketing is designed for appliance retailers who want to generate additional revenue by offering protection plans after the initial product sale. The program recovers missed warranty sales, increases attachment rates, and requires no extra work from the retailer’s sales team. Dealers of all sizes can participate, and CPS handles the entire process from customer outreach to enrollment and claims administration.

To get started, retailers simply provide CPS with eligible transaction data and let the CPS team manage the rest. Onboarding is straightforward, with support and reporting included to help retailers maximize results and understand program performance.

CPS is here to help you

Consumer Priority Service (CPS) supports appliance retailers of every size and sales model, making it easy to add post-sale warranty revenue to your business. If you want a walkthrough or tailored advice for your store, reach out and the CPS team will help you get started.