Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Appliance retailers can typically sell a CPS extended warranty on a product up to roughly 90 days before the manufacturer warranty expires. This long window means you can capture warranty sales well after the original purchase, including during delivery, installation, or even months later. Consumer Priority Service enables dealers to attach coverage throughout the first year (or longer, depending on the OEM warranty), and also offers Post-Sale Marketing to follow up with customers who previously declined protection. This approach helps retailers increase attachment rates and recover missed revenue opportunities, which CPS dealer data shows can boost overall warranty penetration by 5–12%.

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How does the CPS post-purchase selling window actually work for appliance warranties?

Dealers can sell CPS extended warranties on most appliances up until about 90 days before the manufacturer warranty ends.

This means you have months—not just days—to follow up with customers after the initial sale. Many retailers use this window for in-store follow-up, delivery team reminders, and especially for activating CPS Post-Sale Marketing, where CPS reaches out directly to customers who didn’t buy protection at checkout.

• Point-of-sale sale – Attach coverage at checkout for best initial attachment rates
• Post-sale follow-up – Capture warranty sales during delivery, installation, or service visits
• Post-Sale Marketing (PSM) – CPS contacts customers who did not purchase coverage, often converting additional sales
• Eligibility window – Most products remain eligible for coverage until about 90 days before the OEM warranty expires (typically 9–21 months on a 1-2 year OEM warranty)
• Dealer revenue impact – According to CPS PSM benchmarks, up to 15% of missed opportunities can be recovered post-sale

What benefits does this extended selling window provide appliance retailers?

Many appliance retailers take advantage of the long selling window for CPS extended warranties because it gives them multiple opportunities to offer protection—both during and after the original sale. This approach not only increases total warranty revenue but also helps capture sales from customers who often need more time to make a protection decision. With CPS, retailers can leverage in-store follow-up, delivery teams, and Post-Sale Marketing to maximize coverage attachment rates, recover missed opportunities, and offer a better ownership experience for their customers.

• Creates additional profit opportunities by capturing post-sale warranty sales
• Increases overall warranty attachment rates by allowing follow-up after purchase
• Supports Post-Sale Marketing, where CPS handles customer outreach and sales
• Gives retailers flexibility to offer protection during delivery or installation
• Extends the revenue window up to roughly 9–21 months for most appliances
• Boosts customer satisfaction by offering coverage when repair concerns arise later

How do appliance retailers maximize the CPS post-purchase warranty selling window?

In practice, many appliance retailers integrate the CPS post-purchase selling window into their standard sales and customer service workflows. Sales teams offer coverage at checkout, but also use delivery and installation as natural follow-up touchpoints for additional warranty offers. The most successful retailers provide customer information to CPS for Post-Sale Marketing, allowing the CPS team to reach out directly and recover missed warranty sales over the first year. According to CPS dealer observations, this approach consistently increases total warranty penetration and helps retailers monetize existing transactions without extra workload.

How does the extended warranty selling window work with Consumer Priority Service?

Consumer Priority Service allows appliance dealers to sell extended warranties on most products for as long as the manufacturer warranty is active—typically until about 90 days before the OEM warranty expires. This means retailers are not limited to selling coverage at the point of sale; they can attach protection at any point during the first year (or longer for brands with two- or three-year warranties).

CPS also offers Post-Sale Marketing, where the CPS team follows up with customers who did not buy a warranty at checkout. This process identifies eligible transactions, contacts those customers by phone and email, and offers protection plans that begin after the manufacturer warranty ends. Dealers benefit from increased revenue and higher overall warranty penetration, with no extra work for their sales staff.

Key Program Features of the CPS Post-Purchase Warranty Selling Window

• Extended eligibility period: Coverage can typically be sold up until 90 days before the manufacturer warranty expires (usually 9–21 months out for most appliances)
• Multiple sales touchpoints: Present warranties at checkout, during delivery, installation, or post-sale service visits
• Post-Sale Marketing support: CPS manages customer outreach to recover missed warranty sales
• Flexible program structure: Applies to new, open-box, and qualifying used appliances under eligible CPS programs
• Revenue recovery benchmarks: According to CPS data, PSM recovers up to 15% of missed post-sale warranty sales
• Dealer profit control: Retailers maintain pricing flexibility and earn additional margin on every recovered sale

What does CPS typically cover for appliance retailers selling after the initial purchase?

When selling coverage after the original transaction, CPS Warranties provide clear boundaries on what is and isn’t included. Here’s a quick breakdown:

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs on eligible appliances
• Service coordination through CPS (including factory-authorized networks)
• Replacement or reimbursement if repair isn’t practical
• Coverage options for new, open-box, scratch-and-dent, or qualifying used appliances (program-specific)

What Is Not Covered by CPS?

• Cosmetic issues (scratches, dents, rust, paint, trim)
• Non-functional parts (handles, knobs, shelves, decorative pieces)
• Consumables or wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage, misuse, or improper installation
• Flood, fire, storm, power surge, or other environmental events
• Pre-existing problems or claims during the OEM warranty period

How does the CPS claims process work for post-purchase warranty sales?

When a customer needs service on a covered appliance, they can initiate a claim with CPS by phone, web chat, portal, text, or email. The claims process is simple: customers provide product and issue details, and CPS verifies the coverage and confirms eligibility.

CPS then coordinates the entire service event—assigning a servicer, managing repairs, and handling all customer communications. Retailers don’t need to manage claims themselves, so the process reduces operational burden while ensuring customers receive professional service and follow-up.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy to get help by offering multiple support options for customers, dealers, and service centers. Whether you need to file a claim, check coverage, or get general assistance, CPS is accessible through several channels.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does the CPS post-purchase selling window compare to the manufacturer warranty and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across multiple categories
• Strong claims and service infrastructure – With over $450M in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to handle high-volume warranty programs
• Extensive retail partnerships – CPS works with over 10,000 retail partners, from independent appliance stores to large multi-location operations
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks, ensuring reliable service across different product types
• U.S.-based support and long-term relationships – Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad coverage across product categories – CPS supports warranties across 60+ product categories, giving retailers flexibility across their inventory

Appliance Warranty Selling Window FAQ

How can appliance retailers get started with CPS post-purchase warranty selling?

CPS post-purchase warranty selling is designed for appliance retailers who want to maximize their coverage opportunities and generate additional revenue from every product sold. By allowing protection to be offered well after the initial transaction—and supporting Post-Sale Marketing outreach—Consumer Priority Service helps retailers reach customers who may not have been ready to buy coverage at checkout.

Retailers can get started by connecting with the CPS dealer team, who will walk through the setup, eligibility, and integration process for both in-store and post-sale warranty sales. Onboarding is simple and support is available throughout the entire implementation and ongoing sales process.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with all types of appliance retailers, whether you’re running a single store or a multi-location operation. If you want to see how this would fit your business, reach out to the CPS team for tailored guidance and a quick walk-through of your setup.