Date Created: June, 2026

TLDR

Yes – appliance retailers can upsell extended warranties on scratch and dent appliances using Consumer Priority Service programs. CPS allows stores to include a base warranty with the sale and offer additional years of extended coverage for added protection. The coverage is designed to apply to qualifying scratch and dent, open-box, refurbished, and used inventory that may not be eligible elsewhere. This approach helps dealers generate extra profit from discounted products while increasing buyer confidence and attachment rates, which CPS dealer data shows can be 12–28% higher on scratch and dent inventory.

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How do appliance retailers typically upsell extended warranties on scratch and dent appliances?

Retailers usually start by including a base CPS warranty with every scratch and dent appliance sale, then offer 2–4 years of extended coverage as an add-on once the customer is engaged.

This approach works because customers looking at discounted or cosmetically imperfect appliances are often more concerned about reliability. By starting with a base warranty, retailers build trust and lower resistance, making it easier to discuss extended protection as part of the ownership experience. CPS dealer observations show that scratch and dent buyers ask more questions about long-term reliability, and attachment rates can be 15–30% higher compared to new-in-box inventory.

• Include a 1-year CPS base warranty with every qualifying scratch and dent appliance
• Present 2–4 year extended protection as an upsell after the initial warranty is established
• Educate customers on covered failures and the value of ongoing support
• Highlight that CPS covers functional failures, not just cosmetic issues
• Use the upsell to increase attachment rate and profit on lower-margin inventory

Why do appliance retailers offer extended warranties on scratch and dent appliances?

Appliance retailers offer extended warranties on scratch and dent appliances to create additional profit from inventory that typically has lower margins and higher ownership concerns. By using CPS Warranties, stores can provide peace of mind with a base warranty, then upsell extended coverage for long-term protection. This approach not only increases average revenue per sale but also helps customers feel more confident about their purchase, which can improve satisfaction, trust, and repeat business. The ability to offer extended protection on scratch and dent, open-box, and used appliances is a unique advantage that helps retailers maximize every inventory opportunity.

• Creates incremental revenue on discounted inventory – extended warranties generate 12–28% higher profit on scratch and dent appliances according to CPS dealer data
• Builds customer confidence – offering protection helps skeptical buyers feel secure purchasing non-new products
• Improves inventory sell-through – warranty availability increases conversion and reduces days on hand for scratch and dent items
• Provides flexibility for open-box, refurbished, and used appliances – CPS covers categories many warranty providers exclude
• Increases attachment rates – customers buying discounted appliances are more likely to add coverage when it’s presented after the sale
• Strengthens retailer reputation – supporting long-term ownership shows customers the store stands behind every sale

How do appliance retailers maximize scratch and dent warranty upsells with CPS?

Many appliance retailers maximize scratch and dent warranty upsells by presenting the CPS base warranty as a standard feature and then positioning the extended coverage as a practical next step in the ownership conversation. In practice, successful stores treat the warranty upsell as part of the normal post-sale workflow, using real-world repair examples and coverage explanations to help customers understand the value. According to CPS retailer data, stores that consistently present extended coverage after the product choice see the highest attachment rates, particularly when sales staff are trained to connect the offer to the customer’s long-term ownership experience.

How does CPS extended warranty coverage work for scratch and dent appliances?

Consumer Priority Service offers protection plans specifically designed for scratch and dent, open-box, refurbished, and used appliances. Retailers can include a CPS base warranty with the sale, then upsell 2–4 years of extended coverage depending on customer interest and product eligibility. Coverage applies to functional mechanical and electrical failures—not cosmetic flaws—and gives customers access to the same claims process and service coordination as new appliances.

Retailers participating in this program can attach extended coverage by enrolling products through the CPS dealer portal, order upload, or via integrated POS/ecommerce systems. CPS manages claims, coordinates service, and supports both dealer-serviced and network-serviced repairs as appropriate. This structure allows stores to monetize inventory that traditionally had limited protection options, while providing a transparent and reliable experience for buyers.

What does CPS typically cover for scratch and dent appliances?

Coverage is focused on functional mechanical and electrical failures, not cosmetic or wear-and-tear issues. Here’s a quick breakdown:

What Does CPS Cover?

• Mechanical and electrical failures that affect operation
• Functional parts such as compressors, motors, pumps, and control boards
• Parts and labor for covered repairs
• Service coordination, including in-home repair when applicable
• Replacement or reimbursement if repair is not feasible
• Coverage for scratch and dent, open-box, refurbished, and used appliances under eligible programs

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chipped paint, rust, appearance-only issues)
• Non-functional parts (handles, knobs, shelves, trim, decorative panels)
• Consumable and maintenance items (filters, bulbs, belts, gaskets, batteries)
• Accidental or environmental damage (drops, liquid spills, floods, fire, storms)
• Failures caused by misuse, neglect, improper installation, or lack of maintenance
• Pre-existing conditions or manufacturer recalls

How does the CPS claims process work for scratch and dent appliance coverage?

Customers file a claim with Consumer Priority Service if their scratch and dent appliance experiences a covered mechanical or electrical failure. Claims can be initiated by phone, web chat, text, portal, or email, making it easy for customers to get support quickly.

CPS verifies coverage, coordinates repair or replacement, and manages the entire process so retailers don’t have to handle claims administration. The retailer can stay involved with service if desired, but CPS takes care of claim review, service assignment, and customer communication to ensure a smooth experience.

How can customers, dealers, and service centers contact CPS for support?

CPS is easy to reach, with multiple support channels for claims, coverage questions, and general assistance. Whether you’re a customer, dealer, or service center, help is always available.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS scratch and dent coverage compare to manufacturer and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced partner – Consumer Priority Service (CPS) has been supporting retailers and customers since 1990, giving appliance sellers a long-term, stable warranty provider
• Proven track record – CPS has served over 60 million customers and covered more than 75 million products, demonstrating deep operational experience across the industry
• Robust claims and service infrastructure – With $450M+ in claims paid annually and access to over 50,000 servicers nationwide, CPS is built to handle high-volume warranty programs for appliance retailers
• Extensive retail partnerships – CPS works with more than 10,000 stores, from independent dealers to large chains, providing flexibility and scale
• Nationwide and factory-authorized service network – CPS supports both independent and factory-authorized repair, ensuring reliable coverage for a wide range of appliances
• US-based support and dedicated dealer relationships – Retailers benefit from responsive, US-based teams focused on both onboarding and ongoing support
• Comprehensive category coverage – CPS Warranties span over 60 product categories, letting appliance retailers protect everything from refrigerators to laundry to electronics

CPS Scratch and Dent Warranty FAQ

How can appliance retailers get started with CPS scratch and dent warranty upsells?

CPS scratch and dent warranty programs are designed for appliance retailers who want to generate more revenue and offer reliable protection on discounted, open-box, or cosmetically imperfect inventory. By including a base warranty and upselling extended coverage, retailers can increase profit margins, improve customer satisfaction, and differentiate their store in the market.

Getting started is straightforward—retailers can enroll products through the CPS dealer portal, use batch uploads, or integrate with existing sales systems. The CPS team provides onboarding, training, and support to help stores maximize attachment rates and successfully implement scratch and dent warranty upsells.

CPS is here to help you

Consumer Priority Service (CPS) supports appliance retailers of all sizes with scratch and dent warranty programs that fit existing workflows—no matter how you sell. If you want to see how this would work for your store, just reach out to the CPS team for a quick walkthrough and tailored setup.