Date Created: June, 2026

TLDR

Yes, appliance retailers can include a warranty in the price of the appliance without itemizing it on the receipt. The most important detail is that the warranty must still be registered in the system for each sale to ensure coverage. Consumer Priority Service supports this approach, letting dealers increase appliance price slightly and provide coverage as part of the total sale. This is a common strategy for stores wanting simple, all-in pricing and is backed by CPS dealer observations that show it helps increase warranty penetration and margin without adding extra sales steps.

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How do appliance retailers bundle warranties into the appliance price?

Retailers can bundle CPS coverage into the appliance price by simply increasing the total sale price and including warranty registration for each qualifying product. The key is to make sure every covered item is still registered with Consumer Priority Service, even if the warranty isn’t shown as a separate line item.

This approach is often used by stores that want to keep receipts simple, offer a “complete package” to customers, or differentiate their sales process. According to CPS dealer feedback, bundling coverage into the sale price is especially common in high-competition markets or for premium appliances where all-in-one pricing is expected.

• Increase the appliance price by the desired warranty amount
• Register each qualifying sale with CPS to ensure coverage is active
• No legal requirement to itemize the warranty on the receipt (but maintain internal records for compliance)
• Customers receive the benefit of protection without needing an extra decision at checkout
• Dealer still receives warranty revenue and supports higher margins
• CPS program data shows this method can improve warranty attachment rates by 10%-20% versus optional add-on presentation

Why do appliance retailers bundle warranties into the price instead of itemizing?

Bundling warranties into the appliance price allows retailers to simplify the sales process, present a single “all-in” price to the customer, and avoid the resistance that sometimes comes with itemized add-ons. By including Consumer Priority Service coverage in the total price, dealers can ensure every customer receives protection while maintaining flexibility in how they present value. This model is popular among retailers who want to increase profit per sale without adding extra steps for sales staff or customers, and it supports higher warranty penetration rates as shown in CPS program data. The approach is also useful for stores serving markets where bundled, no-haggle pricing is preferred.

• Drives higher profit per sale by capturing warranty revenue automatically with every qualifying transaction
• Eliminates add-on friction, making the ownership experience smoother for the customer
• Simplifies receipts and checkout, which can improve customer satisfaction and reduce confusion
• Supports higher warranty attachment rates, according to CPS dealer data
• Lets retailers position protection as a value-added benefit instead of a sales pitch
• Ensures warranty coverage compliance as long as each covered product is properly registered with CPS

How do appliance retailers typically use bundled warranty pricing in real-world sales?

Many retailers find that bundling CPS coverage into the appliance price works best when they want to keep their sales process fast and straightforward, especially for high-volume products or in competitive markets. In practice, experienced dealers make sure every bundled sale is registered with CPS immediately after transaction, so coverage is active even if it’s not itemized on the receipt. Stores that use this approach often report higher overall warranty penetration and fewer missed protection opportunities, since the coverage is automatically included and no longer depends on the sales team remembering to present it as an add-on. CPS dealer observations show this method can be especially effective when combined with premium appliance positioning or “white-glove” delivery services.

How does bundled warranty pricing actually work with CPS?

Bundled warranty pricing with Consumer Priority Service simply means the retailer includes the value of the protection plan in the total appliance price, instead of listing it as a separate item on the receipt. The dealer then registers each qualifying sale with CPS, ensuring every customer receives the agreed coverage—even though the warranty isn’t separately itemized. This approach is fully supported by CPS as long as all coverage is properly activated in the system.

Operationally, dealers maintain internal records of which products include coverage, and customers receive all CPS warranty benefits as normal. CPS handles claims, service coordination, and customer support exactly as it would for itemized warranties, so the ownership experience is the same for the end customer. According to CPS retailer trends, this method is popular in markets where simple, all-in pricing outperforms a la carte add-ons. It also allows dealers to maximize profit per sale and streamline the checkout process without sacrificing coverage compliance.

What does CPS cover and what is excluded when the warranty is bundled into the price?

Bundling doesn’t change what CPS covers—coverage and exclusions follow the standard CPS warranty rules. Here’s a clear breakdown:

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs on eligible appliances
• Service coordination, including authorized technician scheduling
• Product replacement or reimbursement if repair is not feasible
• Coverage for new, open-box, scratch-and-dent, and select used appliances (if registered under the correct program)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint, trim, handles)
• Non-functional/accessory parts (shelves, knobs, decorative panels)
• Consumables and wear items (filters, bulbs, belts, batteries)
• Accidental or environmental damage (spills, floods, power surges, fire)
• Pre-existing issues or problems not reported during coverage period

How does the CPS claims process work when coverage is bundled into the appliance price?

A claim is triggered when a covered appliance experiences a mechanical or electrical failure during the CPS coverage period, regardless of whether the warranty was bundled or itemized. Customers start the process by contacting CPS directly via phone, web, chat, text, or email to initiate a claim.

Consumer Priority Service handles all claim intake, coverage verification, and service coordination, including scheduling repairs or issuing replacements when needed. The retailer’s workload is reduced since CPS manages communication, authorization, and resolution, giving both the dealer and customer a consistent support experience.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for everyone—customers, dealers, and service centers—to reach support through multiple channels. Whether you need to file a claim, check coverage, or ask a question, help is available by phone, online, or text.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS bundled warranty coverage compare to manufacturer warranties and traditional plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, giving appliance retailers a long-standing, proven partner
• Large-scale service infrastructure – CPS covers over 75 million products for more than 60 million customers, supporting high-volume warranty programs across the U.S.
• Strong claims and service capabilities – With $450M+ in claims paid annually and 50,000+ servicers nationwide, CPS is built for fast, dependable support
• Broad retail partnerships – Over 10,000 retail partners rely on CPS Warranties, from independent stores to national chains
• Nationwide and factory-authorized service – CPS offers both independent and factory-authorized repair options, maintaining high service standards
• U.S.-based support and dedicated account teams – Retailers get real support from knowledgeable staff focused on long-term relationships
• Coverage across 60+ product categories – CPS Extended Warranties let retailers protect a wide range of inventory beyond just appliances

Bundled CPS Warranty Pricing FAQ

How can appliance retailers get started with bundled CPS warranty pricing?

Bundled warranty pricing through Consumer Priority Service is a flexible option for appliance retailers who want to simplify their sales process and maximize revenue per transaction. By including protection in the total appliance price and properly registering each unit, stores can ensure every customer receives coverage without the need for add-on sales tactics. This model works well for a variety of retailers, from independents to high-volume stores, and is fully supported by CPS with standard claims and service administration.

Retailers interested in using bundled pricing can reach out to the CPS dealer team for guidance, onboarding, and program setup. CPS provides the tools and support needed to implement this model, whether as a primary approach or in combination with traditional add-on sales.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, from simple setups to more advanced systems. If you want to see how bundled warranty pricing could fit your store, the CPS team can quickly walk you through your options and help you get started.