Date Created: June, 2026

TLDR

Yes, you can include a warranty in the appliance price as a built-in offering. This approach lets retailers market products as “protected from day one,” making the offer more compelling and eliminating the extra step of selling coverage as an add-on. Consumer Priority Service (CPS) supports retailers in bundling protection plans directly into the price, particularly for scratch and dent or open-box appliances that typically lack manufacturer coverage. Retailers use this model to simplify the sales process, improve customer trust, and create an additional revenue stream, with CPS dealer data showing measurable increases in warranty attachment and faster inventory movement when protection is included.

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How do appliance retailers bundle a warranty into the appliance price?

Bundling a warranty into the appliance price means the retailer includes a base protection plan as part of the advertised price – so the customer receives coverage automatically, with no separate decision needed.

Retailers do this most often with scratch and dent, open-box, or used appliances, since these products may not have a manufacturer warranty. CPS makes it simple by allowing the retailer to bundle a 1-year warranty or longer-term plan directly into the sale, presenting it as “included” in marketing, signage, and point-of-sale materials. This reduces friction and increases buyer confidence, especially when customers are concerned about reliability or service support after purchase.

• Retailer sets the appliance price with the protection plan built in
• Customer receives coverage automatically – no separate upsell needed
• CPS handles the administration, claims, and service coordination
• Dealers can still offer additional or upgraded coverage on top of the included plan if desired
• According to CPS dealer observations, this bundling approach leads to higher sell-through rates on discounted inventory and stronger buyer confidence for scratch and dent appliances

What benefits does bundling a warranty into the appliance price provide to appliance retailers?

Bundling a warranty into the appliance price allows appliance retailers to increase perceived value, simplify the sales process, and address common customer concerns—especially for scratch and dent, open-box, or used inventory. By presenting protection as an included benefit, stores can differentiate themselves, reduce buyer hesitation, and streamline transactions without needing a separate upsell conversation. CPS Warranties make it easy for retailers to implement this approach, manage coverage, and tap into added revenue opportunities, with CPS dealer data showing higher attachment rates and faster inventory turns when protection is bundled.

• Creates additional profit per sale—retailers generate more revenue by building warranty margin into the appliance price
• Improves sell-through rates on scratch and dent or open-box inventory—customers feel more confident buying discounted products with coverage included
• Simplifies the sales process—no need for a separate warranty upsell conversation, reducing friction at checkout
• Increases customer trust—customers see the store as standing behind the product from day one
• Unlocks protection for inventory that typically lacks manufacturer warranty—CPS allows coverage on products that most providers cannot support
• Enables upsell opportunities—retailers can offer additional or extended protection on top of the included plan

How do appliance retailers typically use bundled warranties in their sales process?

Many appliance retailers using Consumer Priority Service to bundle warranties into the appliance price find that it streamlines both the sales conversation and inventory management. In practice, stores promote select appliances as “warranty included,” especially for scratch and dent or open-box deals, making these offers stand out and reducing buyer hesitation. Experienced dealers often use signage, online listings, and in-store communication to highlight the built-in protection, and some go further by offering customers the option to upgrade to longer-term coverage at checkout. CPS dealer data shows this approach leads to faster sales cycles, higher buyer confidence, and increased total profit per transaction.

How does bundling a warranty into the appliance price with CPS actually work?

With Consumer Priority Service, appliance retailers can bundle a base protection plan directly into the price of an appliance and present it as an included benefit. The retailer sets the price, CPS provides the warranty coverage, and the customer receives immediate protection from the day of purchase—no separate registration or upsell required. This is especially effective for scratch and dent, open-box, or used appliances that may not have any manufacturer coverage, but it can be applied to new inventory as well.

Operationally, the retailer simply submits the sale as a bundled transaction—CPS manages coverage activation, claim administration, and service logistics. Dealers can still offer customers the option to upgrade to extended coverage terms if desired. According to CPS program data, this approach improves inventory movement and buyer satisfaction, while providing an easy source of additional profit with minimal administrative effort.

Key Components of Bundled Warranty Offerings with CPS

• Built-In Coverage: Warranty is included in the appliance price—shown on tags, online listings, and marketing materials
• Flexible Eligibility: New, scratch and dent, open-box, and used appliances can all qualify under the correct CPS program structure
• Automatic Enrollment: Customer receives coverage automatically at purchase; no upsell or registration required
• Claims Administration: CPS handles all claim intake, service coordination, and customer communication
• Upgrade Path: Customers can add additional years or upgrade to a more comprehensive plan at checkout or post-sale
• Revenue Tracking: Retailers can track sales, coverage, and profit through the CPS Dealer Portal
• Dealer Service Option: Retailers with service departments retain first right of refusal for warranty claims, creating additional service revenue

Typical Workflow

What is included and excluded in CPS coverage for bundled appliance warranties?

When a warranty is bundled into the appliance price, coverage is structured to protect against real-world mechanical and electrical failures, especially on scratch and dent or open-box inventory, while setting clear expectations around exclusions.

What Does CPS Cover?

• Mechanical and electrical failures after purchase (e.g., control board, motor, compressor, pump failures)
• Parts and labor for covered repairs, coordinated through CPS
• Service calls and repair logistics managed by CPS
• Replacement or reimbursement if a covered repair is not feasible
• Coverage eligibility for new, scratch and dent, open-box, and used appliances (under qualifying CPS programs)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, appearance issues)
• Non-functional or accessory parts (handles, knobs, shelves, decorative trim)
• Consumable and maintenance items (filters, bulbs, fuses, belts, batteries)
• Accidental, environmental, or misuse-related failures (drops, impact, water/flood/fire damage, improper use)
• Installation errors, power surges, or pre-existing conditions

How does the CPS claims process work for bundled appliance warranties?

A claim is triggered when a customer experiences a covered appliance failure and reaches out to CPS for service. Customers can initiate claims by phone, web chat, portal, text, Facebook, or email, making it easy to get support quickly.

Once the claim is submitted, Consumer Priority Service verifies coverage and coordinates service through either the dealer or an authorized technician. CPS manages the process from intake to resolution—handling repair scheduling, communication, and, if needed, product replacement—so dealers are not burdened by claim administration.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service is easy to reach with multiple support channels for customers, appliance retailers, and service centers. Whether it’s a claim, program question, or technical support, there’s always a reliable way to get help.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does bundling a CPS warranty into the appliance price compare to traditional warranty models?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established warranty provider—Consumer Priority Service (CPS) has been supporting retailers and customers since 1990, bringing decades of industry experience
• Trusted by millions—CPS has served over 60 million customers and covered more than 75 million products nationwide, providing proven expertise
• Robust claims infrastructure—With $450M+ in claims paid annually and a network of 50,000+ service providers, CPS delivers reliable, high-volume support
• Extensive retail partnerships—CPS works with 10,000+ retail partners, from independent appliance stores to national chains, offering scalable program options
• Nationwide and factory-authorized service—CPS supports both independent and factory-authorized repairs, ensuring comprehensive service coverage for all product types
• Dedicated U.S.-based support team—Retailers benefit from direct access to knowledgeable, U.S.-based onboarding and support specialists
• Broad product coverage—CPS supports 60+ product categories, giving retailers the flexibility to protect a wide variety of inventory
• Strong reputation—CPS maintains a BBB A rating and long-term retailer relationships, reflecting industry trust and operational excellence

Bundled Warranty Offering FAQ

How can appliance retailers get started with bundled CPS warranty offerings?

Bundling a warranty into the appliance price is a practical way for appliance retailers to increase value and differentiate their inventory, especially on scratch and dent, open-box, or used products. Consumer Priority Service makes it easy for stores to implement this model by handling coverage administration, claims, and customer support, while allowing retailers to control pricing and upsell options.

Retailers interested in adding bundled warranty offerings can partner with CPS for guidance, onboarding, and program setup—ensuring a smooth rollout that fits their sales process and inventory mix.

CPS is here to help you

Consumer Priority Service (CPS) already works with all types of appliance retailers, from single-location stores to multi-location dealers and ecommerce sellers. If you want to explore how bundled warranties could work for your inventory or sales process, the CPS team can walk through your setup and help you get started quickly.