Date Created: June, 2026

TLDR

Yes, you can upsell extended coverage after including a base warranty. Many appliance retailers use the included base warranty as an introduction, then present CPS Extended Warranties for 2–4 years of additional protection once the customer is engaged. The process is designed to build confidence, address ownership concerns, and increase both attachment rate and profit per transaction. According to CPS dealer observations, this layered approach consistently grows warranty revenue, especially on scratch-and-dent or discounted appliances.

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How do appliance retailers upsell extended coverage after including a base warranty?

Retailers typically introduce the base warranty as a value add, then present the option to extend coverage with a CPS plan as the customer finalizes their decision. This strategy works best after the customer has chosen their appliance and is thinking about long-term ownership.

Many stores position the base warranty as a safety net, then offer additional years of CPS protection for greater peace of mind. According to CPS dealer data, presenting the upsell after customers are emotionally committed to their purchase increases acceptance rates and attachment revenue.

• Start by highlighting the included base warranty to build trust
• Discuss typical post-warranty repair risks and ownership timelines
• Offer 2–4 year CPS Extended Warranties as an upgrade before closing the sale
• Reference real-world repair costs and coverage gaps after the base term
• Use clear language around what extended protection includes and excludes

Why do appliance retailers use the base warranty plus extended coverage upsell strategy?

Appliance retailers use the base warranty plus extended coverage upsell strategy to maximize revenue on every transaction while addressing real customer concerns about long-term appliance reliability. By starting with a base warranty, stores build initial trust and buyer confidence, then leverage that trust to introduce longer-term CPS protection plans. This approach not only increases attachment rates and profit per sale, but also helps customers make informed decisions about coverage gaps after the initial warranty period. Retailers benefit from higher margins, increased average order value, and a stronger customer experience throughout the ownership lifecycle.

• Increases profit per sale by converting warranty interest into paid upgrades
• Boosts attachment rate—CPS dealer data shows upsells after base warranty can drive 10%-20% higher participation
• Builds buyer confidence during scratch-and-dent and open-box transactions
• Addresses real-world ownership risks and repair costs customers face after the base warranty ends
• Allows flexible coverage lengths (2–4 years) to fit customer needs and inventory types
• Strengthens the retailer’s reputation by proactively guiding customers through coverage options

How do successful appliance retailers maximize upsell opportunities after including a base warranty?

Many appliance retailers find the most success by introducing the extended coverage upsell after the customer has chosen their appliance and understands what the base warranty provides. Instead of pitching extended coverage too early, experienced retailers wait until the buyer is committed, then clearly explain the benefits and risks of ownership beyond the initial warranty. This timing, combined with transparent explanations about typical repair costs and coverage limitations, leads to higher acceptance rates and a smoother sales process. CPS dealer observations show that stores using this approach consistently outperform those who present all coverage options upfront or rely on passive upsell tactics.

How does the CPS extended coverage upsell process actually work for appliance retailers?

Consumer Priority Service enables retailers to offer a base warranty—often included with scratch-and-dent, open-box, or used appliance sales—then present extended coverage plans as an upsell at the point of sale. The process is designed so the base warranty builds initial customer confidence, while the CPS Extended Warranty provides optional additional years of mechanical and electrical protection once the manufacturer or included coverage ends.

Retailers guide the customer through the base warranty details, explain the realities of post-warranty repair costs, and then offer 2–4 year CPS plans that begin after the initial term. CPS supports this workflow with flexible program structures, clear coverage terms, and administrative tools to track upsell performance. According to CPS operational insights, this staged approach is especially effective for inventory that generates more ownership questions, like scratch-and-dent or discounted products.

Key Components of the CPS Extended Coverage Upsell Process

• Base Warranty Inclusion: Retailer provides a base warranty (often 30–90 days) with scratch-and-dent, open-box, or used appliances to increase buyer confidence and differentiate from competitors.
• Ownership Conversation: Sales staff discusses the importance of long-term reliability and the typical gap after manufacturer or base warranty expiration, referencing real-world repair costs.
• Extended Coverage Presentation: CPS Extended Warranties (2–4 years) are offered as an upgrade, with the timing aligned to when the customer is most engaged in the purchase decision.
• Flexible Eligibility: CPS programs support new, open-box, scratch-and-dent, refurbished, and used inventory, allowing retailers to protect a broad range of products.
• Upsell Tracking & Administration: CPS provides reporting tools and order management support so retailers can monitor upsell performance and attachment rates over time.
• Revenue & Profitability Impact: According to CPS dealer benchmarks, staged upsell strategies increase warranty penetration and profit per transaction compared to one-size-fits-all programs.

What does CPS cover and not cover when retailers upsell extended coverage after a base warranty?

When retailers use CPS Extended Warranties to upsell after a base warranty, coverage is focused on the real functional risks customers face after the initial protection period. Here’s how coverage and exclusions typically break down:

What Does CPS Cover?

• Mechanical and electrical failures after the base or manufacturer warranty expires
• Parts and labor for covered repairs (motors, compressors, pumps, control boards, etc.)
• Service coordination and claims administration through CPS
• Replacement or reimbursement if repair is not practical
• Coverage for new, scratch-and-dent, open-box, refurbished, and qualifying used appliances under eligible programs

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint, or trim issues)
• Non-functional/accessory parts (handles, knobs, shelves, decorative panels)
• Consumables and wear items (filters, bulbs, belts, batteries, gaskets)
• Accidental or physical damage (drops, impacts, moving damage)
• Environmental or external causes (water, flood, fire, storm, power issues)
• Failures caused by misuse, neglect, improper installation, or lack of maintenance

How does the Consumer Priority Service (CPS) claims process work for extended coverage upsells?

A claim is triggered when the customer experiences a covered mechanical or electrical failure after the base or manufacturer warranty ends. Customers can contact CPS by phone, online portal, text, or web chat to initiate the claims process.

CPS manages the entire process, from claim review and service coordination to repair or replacement if needed. This streamlined approach reduces the administrative workload for the retailer and ensures the customer receives support directly from CPS throughout the ownership cycle.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to connect for support, claims, and general assistance. Multiple channels are available to ensure quick, reliable help whenever it’s needed.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS extended coverage upsell compare to manufacturer warranty and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has been serving the industry since 1990, giving appliance retailers a proven, long-term partner
• Large-scale reach—CPS has covered over 75 million products for 60 million customers, bringing deep operational experience to every dealer relationship
• Robust claims and service infrastructure—With $450M+ in claims paid annually and a nationwide network of 50,000+ servicers, CPS is equipped to handle high-volume programs
• Extensive retail partnerships—CPS works with more than 10,000 retail partners, from single-location stores to national chains, providing scalable solutions for all sizes
• Nationwide and factory-authorized service—CPS supports both independent and factory-authorized networks, ensuring reliable repairs across product categories
• U.S.-based support team—Retailers benefit from dedicated, U.S.-based onboarding, support, and account management resources
• Broad product coverage—CPS offers protection across 60+ product categories, giving retailers flexibility for new, scratch-and-dent, and used inventory
• Trusted reputation—CPS holds a BBB A rating, reflecting a strong commitment to service and retailer success

CPS Extended Coverage Upsell FAQ

How can appliance retailers get started with CPS extended coverage upsell programs?

CPS Extended Coverage Upsell programs are designed for appliance retailers who want to maximize profit and customer value on scratch-and-dent, open-box, or used appliance sales. By layering an included base warranty with additional years of CPS protection, retailers can build trust and address real ownership concerns while increasing attachment rates and revenue per transaction.

Retailers interested in implementing this approach can leverage CPS onboarding, sales training, and support to quickly integrate upsell workflows into their existing sales process, with flexible program structures available for all store types and inventory mixes.

CPS is here to help you

Consumer Priority Service (CPS) is built to work for all types of appliance retailers, whether you’re running a single store or managing multiple locations. If you want to see how the extended coverage upsell strategy fits your business, the CPS team can help you review your setup and get started quickly. Reach out for tailored guidance whenever you’re ready.