Date Created: June, 2026

TLDR

The percentage of appliance sales that should include a protection plan typically ranges from 25% to 40%, with top-performing retailers reaching 40% or more on premium and high-ticket products. Offering Consumer Priority Service (CPS) plans allows dealers to generate added profit, retain service revenue, and support customers through the full ownership cycle. CPS programs like True Extended, 50% Back, and SND Coverage can be attached to new, open-box, scratch-and-dent, or used inventory, broadening eligibility and revenue opportunities. Retailers benefit most when coverage is presented consistently, especially after the product decision, and when post-sale outreach is used to recover missed opportunities. According to CPS dealer data, stores that standardize their warranty process often outperform those with inconsistent presentation by up to 40% in attachment rate.

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How do warranty attachment rates vary by product, price, and retailer type?

Attachment rates for appliance protection plans vary widely depending on the appliance category, ticket size, and retailer business model. Premium and smart appliances see higher attachment rates—often 40% or more—compared to entry-level or commodity products, which may trend closer to 20–25%.

Multi-location and independent retailers who consistently present CPS coverage at the right stage in the sale, and who train staff to position protection as ownership support, regularly outperform industry averages. Ecommerce retailers and stores using post-sale marketing (where CPS follows up with customers who declined at checkout) can increase total warranty participation by 5–12% or more. According to CPS retailer observations, stores that include protection options in financing or as part of bundled offers also see higher attachment rates, particularly on larger purchases.

Retailers maximize results by standardizing protection plan presentation, using CPS True Extended for new products, and leveraging SND Coverage for discounted or previously owned inventory. Post-Sale Marketing (PSM) is often used to recover missed warranty sales after checkout, further boosting overall attachment rates.

Why do appliance retailers aim for high protection plan attachment rates?

Appliance retailers focus on increasing protection plan attachment rates because every plan sold directly adds profit to each transaction without increasing inventory or operational costs. CPS programs like True Extended, 50% Back, and SND Coverage are designed to be flexible, letting retailers cover a broad range of inventory and maximize revenue opportunities. Offering these plans not only boosts profit margins, but also helps retailers support customers throughout the full ownership cycle and stand out from big-box and online competitors. By standardizing how and when plans are offered, especially after the product decision, stores can achieve higher attachment rates and create more predictable, recurring revenue.

• Direct profit per sale – every warranty attached increases transaction margin without inventory cost
• Coverage flexibility – retailers can protect new, open-box, scratch-and-dent, and used appliances
• Customer retention – offering coverage through CPS keeps service and replacement events tied to the selling store
• Operational consistency – standardized CPS programs make it easy to present coverage at the right time
• Post-sale recovery – CPS Post-Sale Marketing recovers additional revenue from missed opportunities
• Dealer-first servicing – retailers keep service revenue and control how claims are handled

How do successful appliance retailers maximize protection plan attachment rates with CPS?

Many appliance retailers maximize protection plan attachment rates by standardizing when and how they present CPS coverage—always after the customer has made their product selection and with a focus on ownership support rather than add-on selling. Top-performing stores train their teams to present True Extended and 50% Back options as logical parts of the appliance ownership journey, not just as extra products. Including coverage in financing and using CPS Post-Sale Marketing to follow up with customers who didn’t buy at checkout further increases overall attachment and store profitability. According to CPS dealer data, these best practices help stores consistently outperform industry averages.

How do Consumer Priority Service (CPS) protection plans work for appliance retailers?

Consumer Priority Service offers appliance retailers several structured protection plan options, including True Extended, 50% Back, and SND Coverage, each tailored to different inventory types and ownership situations. CPS True Extended begins after the manufacturer warranty expires, extending coverage on mechanical and electrical failures for up to 5 additional years (with a maximum of 6–8 years total, depending on OEM). The 50% Back program starts at purchase and lasts five years, refunding 50% of the plan cost if unused. SND Coverage applies to scratch-and-dent, open-box, refurbished, and used appliances—even when there’s no manufacturer warranty remaining.

Retailers can offer these plans at point of sale, include them in financing packages, or recover missed opportunities via CPS Post-Sale Marketing. CPS manages claims administration, service coordination, and customer support, allowing retailers to focus on sales and customer relationships while retaining service revenue and building customer loyalty. Experienced dealers use the CPS portal to track attachment rates and performance, and can tailor program structure to fit store workflow and sales strategy.

CPS Protection Plan Components & Workflow

• CPS True Extended: Extends protection for new appliances after OEM warranty expires (up to 6–8 years total). Retailers present coverage after the customer chooses a product.
• CPS 50% Back: 5-year plan that begins at purchase; customer receives 50% refund if unused. Often bundled with mainstream brands and financed purchases.
• CPS SND / Open Box / Refurb Coverage: One-year plan for discounted, open-box, and used appliances; can be combined with True Extended for longer protection.
• Claims Administration: CPS manages all claims, service scheduling, and customer support, reducing dealer workload and protecting the store’s reputation.
• Post-Sale Marketing (PSM): CPS follows up with customers who declined coverage at checkout, increasing overall warranty penetration by 5–12% on average.
• Dealer Portal & Reporting: Retailers use CPS tools to track attachment rates, sales performance, and claim outcomes, supporting ongoing optimization.

What does CPS typically cover for appliance retailers?

CPS appliance protection plans are designed to cover real mechanical and electrical failures after the manufacturer warranty expires, but not cosmetic, accidental, or maintenance-related issues. Here’s what’s included and excluded:

What Does CPS Cover?

• Mechanical and electrical failures from normal use (compressors, motors, control boards, pumps, etc.)
• Parts and labor for covered repairs
• In-home service coordination through CPS
• Replacement or reimbursement if the appliance cannot be repaired
• Food spoilage reimbursement (up to $250 on covered freezer failures)
• Coverage for new, open-box, scratch-and-dent, refurbished, and used appliances (with the right CPS program)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, trim, paint issues)
• Non-functional parts (handles, knobs, shelves, decorative pieces)
• Consumable/wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage (drops, physical impact, misuse, neglect)
• Environmental or external damage (flood, fire, power surges, natural disasters)
• Installation errors, improper maintenance, or pre-existing conditions

How does the Consumer Priority Service (CPS) claims process work for appliance retailers?

A claim is triggered when a customer’s appliance experiences a covered mechanical or electrical failure after the manufacturer warranty ends and they contact CPS directly by phone, online portal, text, or chat. Customers provide product and issue details to start the process, with multiple contact options available for convenience.

CPS reviews the claim, verifies coverage, and coordinates in-home service or assigns a qualified technician—often giving the selling retailer first opportunity to handle the repair. If the product can’t be repaired, CPS arranges replacement or reimbursement, keeping the customer experience smooth and minimizing the retailer’s administrative burden.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for anyone—customers, appliance retailers, or service centers—to get support, file a claim, or ask questions. Multiple contact channels are available for fast, reliable help.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS protection plan attachment compare to manufacturer and typical retailer programs?

What is CPS and why do appliance retailers work with them?

• Established industry presence – Consumer Priority Service (CPS) has supported appliance retailers since 1990, offering decades of experience and reliability
• Vast customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, giving retailers access to proven expertise at scale
• Robust claims and service infrastructure – With $450M+ in claims paid annually and a service network of 50,000+ providers, CPS can handle high-volume warranty programs with confidence
• Extensive retail partnerships – Over 10,000 retail partners trust CPS, from independent appliance stores to large regional chains
• Nationwide, factory-authorized repair capabilities – CPS supports both independent and factory-authorized repair networks for comprehensive service coverage
• Dedicated U.S.-based support – Retailers and their customers work with real, U.S.-based teams for onboarding, claims, and ongoing support
• Broad product category flexibility – CPS covers 60+ appliance and electronics categories, letting retailers offer protection across their entire inventory
• Strong reputation and trust – CPS holds a BBB A rating and long-term retailer relationships, reflecting a commitment to service quality

Appliance Protection Plan Attachment Rate FAQ

How can appliance retailers get started with CPS protection plans?

CPS protection plans are designed for appliance retailers who want to increase revenue, support customers beyond the manufacturer warranty, and offer flexible coverage across all types of inventory. These programs are structured to fit any store model, from single-location independents to large multi-store operations, and can be integrated at point of sale or through post-sale follow-up.

Retailers interested in expanding their protection plan offerings can get started quickly with Consumer Priority Service by reaching out for tailored onboarding and support. CPS provides training, reporting tools, and program customization to ensure a smooth launch and long-term success.

CPS is here to help retailers

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.