Date Created: June, 2026

TLDR

Warranty programs help appliance dealers stay top of mind by driving repeat interactions and ongoing communications throughout the entire ownership cycle. Every claim, service appointment, or coverage reminder is another opportunity for the dealer to reinforce their brand and value. Consumer Priority Service manages coverage administration, claims, and post-sale support, creating reliable customer touchpoints beyond the point of sale. This ongoing engagement keeps the dealer relevant and increases the likelihood of future purchases, as shown by CPS dealer data linking positive service experiences to higher retention and repeat sales.

CPS APPLIANCE WARRANTY PROGRAM

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CPS Appliance dealer Warranties

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How do warranty programs strengthen customer relationships and retailer visibility after the sale?

Warranty programs help appliance dealers build long-term customer relationships by creating consistent, branded touchpoints throughout the product’s lifespan. Each service call, claim, or coverage update is a reminder of where the customer purchased their appliance and who stands behind it. With Consumer Priority Service, retailers benefit from structured follow-up, direct customer communications, and dependable support that reinforces the store’s reputation over time.

• Warranty claims: Every claim submitted through CPS keeps the dealer’s name front and center with the customer.
• Service appointments: In-home or in-store service visits act as live, branded interactions that build trust and reinforce loyalty.
• Post-sale communications: Coverage reminders, renewal opportunities, and post-sale marketing programs offer ongoing engagement after the initial purchase.
• Customer support: CPS offers multiple support channels, ensuring customers always have a way to connect back to the retailer or service network.
• Loyalty-building: Positive claims experiences and proactive outreach have been shown in CPS dealer data to increase repeat purchases and future referrals.

Why do appliance retailers use warranty programs to stay visible and relevant with customers?

Many appliance retailers use warranty programs from Consumer Priority Service because they offer a reliable way to maintain contact with customers long after the initial sale. Every claim, service call, or post-sale outreach creates another branded interaction, reinforcing the retailer’s name and reputation throughout the life of the appliance. This ongoing engagement drives repeat business, supports customer loyalty, and ensures the dealer remains top of mind when the next purchase or service need arises, according to CPS dealer observations and retention benchmarks.

• Creates recurring branded customer touchpoints—each service event, claim, or communication reminds the customer of the retailer
• Drives post-sale engagement—CPS manages support, claims, and outreach that keep the dealer visible after the sale
• Supports customer loyalty—positive warranty and service experiences increase the likelihood of repeat business and referrals
• Monetizes post-sale interactions—every CPS claim or service is a new opportunity for future sales conversations
• Provides ongoing ownership support—customers associate long-term protection with the original retailer, building trust
• Differentiates the retailer—structured warranty programs help dealers stand out versus stores that offer only transactional sales

How do successful appliance retailers use warranty programs to remain top of mind with their customers?

Experienced appliance retailers often make warranty programs an integrated part of their overall customer retention strategy. They don’t treat protection plans as one-time transactions but as an ongoing brand extension, using every claim, service call, and post-sale communication as a way to reinforce their store’s value. CPS dealer data shows that retailers who proactively communicate about coverage, follow up on service, and leverage post-sale marketing consistently see higher customer retention and more repeat purchases compared to those who only interact at the point of sale.

How do warranty programs from Consumer Priority Service actually work to keep appliance retailers connected with customers?

Consumer Priority Service warranty programs are structured to generate ongoing touchpoints between the retailer and the customer throughout the entire appliance ownership cycle. After the initial sale, CPS manages coverage administration, claims handling, service coordination, and post-sale outreach—ensuring the dealer’s brand remains visible at every major interaction. Customers contact CPS directly for support, but repairs, replacements, or service visits are often routed through the original retailer or authorized network, reinforcing the store’s connection to the ownership experience.

Many retailers incorporate CPS programs like True Extended, 50% Back, and Scratch & Dent/Open Box Coverage, which are specifically designed for long-term engagement. These programs don’t just protect the product—they create branded opportunities for follow-up, loyalty building, and future sales. According to CPS operational insights, stores that consistently offer and manage warranty programs see higher retention, stronger referral rates, and increased revenue from existing customers.

CPS Warranty Program Features That Build Customer Engagement

• Coverage Administration – CPS manages warranty terms, claim eligibility, and customer enrollment, so retailers can focus on sales and service.
• Claims Handling – Customers file claims directly with CPS, but repairs and service are coordinated to keep the retailer connected to the event.
• Service Coordination – CPS routes service calls through the retailer’s preferred channels or authorized network, strengthening brand association.
• Post-Sale Marketing (PSM) – Dealers can opt into CPS PSM, which follows up with customers who declined coverage at purchase, recovering missed sales and providing another customer touchpoint.
• Renewal & Support Reminders – Regular communications about coverage status, renewals, and support keep the retailer’s name in front of customers throughout the lifecycle.
• Program Flexibility – CPS offers options for new, scratch & dent, open box, and used inventory, allowing retailers to build engagement across all product categories.
• Dealer Portal & Reporting – Retailers have access to performance insights, claims data, and customer activity to monitor engagement and identify repeat purchase opportunities.

Key Programs for Long-Term Engagement

• True Extended – Begins after OEM warranty expires, up to 6–8 years total coverage depending on brand, maximizing post-sale customer interaction.
• 50% Back – Fixed 5-year coverage from purchase with a refund incentive if unused, creating a reason for ongoing communication at the end of the term.
• Scratch & Dent / Open Box Coverage – Allows coverage on non-new inventory, expanding engagement beyond new product sales and building trust for discounted items.

What does CPS coverage include—and what does it not cover—for appliance retailers?

CPS warranty programs are designed to cover real mechanical and electrical failures, while excluding appearance issues, consumables, and damage unrelated to normal use. This keeps coverage expectations clear for both retailers and their customers.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs
• Service calls coordinated through CPS (dealer or authorized network)
• Replacement or reimbursement if repair is not feasible
• Food loss benefit for covered refrigerator/freezer failures (when included)
• Coverage options for new, open-box, scratch & dent, and qualifying used appliances

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint, trim)
• Non-functional parts (handles, shelves, knobs, decorative features)
• Consumable items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage, misuse, or abuse
• Water, flood, fire, or natural disaster damage
• Pre-existing conditions, improper installation, or manufacturer recalls

How does the Consumer Priority Service (CPS) claims process work for appliance warranty programs?

A claim is triggered when the customer experiences a covered appliance failure and reaches out to CPS by phone, web, text, or portal. The customer provides product details and a description of the issue to start the process.

CPS then verifies coverage, coordinates service or repair through the dealer or its authorized network, and manages communication with the customer from start to finish. This reduces workload for the retailer while ensuring the customer receives clear, reliable support throughout the claim.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service is easy to reach and offers multiple support channels for customers, dealers, and service centers. Whether you need help with a claim, coverage details, or general assistance, CPS provides quick access to knowledgeable support teams.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does Consumer Priority Service compare to manufacturer warranties and traditional protection plans for keeping dealers top of mind?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a long-standing industry partner
• Extensive customer and product coverage—CPS has supported over 60 million customers and covered 75 million products, reflecting deep operational scale
• Strong claims and service network—With over $450 million in claims paid annually and 50,000+ servicers nationwide, CPS is built for high-volume, reliable warranty support
• Broad retail partnerships—CPS works with more than 10,000 retail partners, from local appliance dealers to large multi-location groups
• Nationwide and factory-authorized service—Retailers benefit from CPS’s ability to support both independent and factory-trained service networks
• U.S.-based support team—CPS provides onboarding, support, and claims assistance through dedicated U.S.-based teams
• Flexible program coverage—Retailers can cover 60+ product categories, including appliances, electronics, and furniture, under CPS programs
• Trusted industry reputation—CPS maintains an A rating with the BBB and long-term retailer relationships

Warranty Programs FAQ

How can appliance retailers get started with Consumer Priority Service warranty programs?

CPS warranty programs are built for appliance retailers who want to remain visible and relevant with customers throughout the entire ownership lifecycle. By offering coverage options like True Extended, 50% Back, and flexible plans for open box and scratch & dent inventory, retailers can create ongoing customer touchpoints, generate additional revenue, and reinforce brand loyalty well beyond the initial sale.

Retailers can get started quickly with support from the CPS team, whether they’re looking to implement protection plans for the first time or expand their existing program. Onboarding, training, and performance monitoring tools are available to help dealers maximize the value of warranty programs in any retail environment.

CPS is here to help you

Consumer Priority Service (CPS) works for dealers of every size and setup—from local appliance stores to multi-location groups and online sellers. If you want to see how ongoing warranty programs could work for your business, reach out to the CPS team for tailored guidance and support.