Date Created: June, 2026

TLDR

Appliance retailers improve customer retention by offering warranties that keep customers connected to their store long after the initial purchase. The most important function is that warranties create an ongoing service relationship, positioning the retailer as the primary source for help throughout the ownership cycle. With programs like Consumer Priority Service, retailers handle claims support, repairs, and post-sale communication, turning every service event into another opportunity to reinforce loyalty. CPS dealer data shows that customers who experience positive warranty service are significantly more likely to return for future purchases.

CPS APPLIANCE WARRANTY PROGRAM

Interested in Offering
CPS Appliance
Warranties?

Join thousands of appliance retailers already using CPS to generate additional revenue and offer extended warranty protection to their customers.

Complete the form and we’ll be in touch shortly!

CPS Appliance dealer Warranties

Company *

First Name *

Last Name *

Phone Number *

Email Address *

Captcha Verification

Get Appliance Program Information →

If you are human, leave this field blank.

🔒 Your information is secure and will never be shared.

How do appliance retailers use CPS warranty programs to strengthen customer relationships after the sale?

Appliance retailers use CPS warranty programs to maintain regular contact and service engagement with their customers for years after the original purchase. By administering claims, coordinating repairs, and offering ongoing support, CPS keeps the retailer front and center throughout the ownership experience.

This hands-on post-sale model ensures the customer always knows who to call, and that every service interaction reflects back on the retailer’s reputation. CPS benchmarks show that positive claims experiences drive higher retention and repeat visits, especially as appliances age and repair events become more likely. Retention rates often increase by 10-20% when retailers participate in the claims process or service their own customers under CPS programs.

• Warranty programs create structured, long-term post-sale engagement
• CPS manages claims, service, and customer support on behalf of the retailer
• Dealers can service their own customers, strengthening loyalty and generating service revenue
• CPS communication and claims processes keep the retailer top of mind during critical ownership moments
• Customer retention and repeat purchase rates improve with every positive service event

Why do appliance retailers use warranty programs to improve customer retention?

Appliance retailers use warranty programs like those from Consumer Priority Service to strengthen customer relationships, increase repeat business, and differentiate themselves in a crowded market. Offering ongoing protection and support keeps the retailer in direct contact with customers well beyond the initial sale, turning every service event into a loyalty-building opportunity. CPS warranty programs make it easy for retailers to stay relevant throughout the ownership cycle, manage claims efficiently, and keep customers coming back for future purchases or referrals.

• Increases long-term customer engagement—warranty coverage extends the relationship beyond the sale
• Drives repeat visits—service events and claims keep customers returning to the retailer
• Builds trust and loyalty—handling claims and repairs reinforces the retailer as a reliable partner
• Creates additional revenue—warranties generate profit each time a customer renews or files a claim
• Differentiates the store—ongoing support and coverage become part of the customer’s ownership experience
• Improves retention metrics—CPS dealer data shows positive warranty service increases repeat purchase rates

How do appliance retailers maximize customer retention with CPS warranty programs?

Many appliance retailers find that actively participating in the CPS warranty process—by engaging with customers during claims, offering clear communication, and delivering reliable service—leads to stronger retention and more repeat business. Stores that treat each claim or service event as a way to reinforce the customer relationship often see higher loyalty and more referrals over time. CPS dealer data shows that integrating warranty touchpoints into existing retention strategies delivers the best results for long-term customer value.

How do CPS warranty programs work to support ongoing customer retention?

Consumer Priority Service warranty programs are structured to keep appliance retailers connected with their customers long after the initial sale. When a customer buys a CPS protection plan, they’re not just getting coverage—they’re entering a long-term service relationship managed through the retailer. CPS handles claims administration, coordinates repairs or replacements, and ensures all communication flows back through the retailer whenever possible, so every service event becomes another point of contact and trust-building opportunity.

Retailers can choose from multiple CPS coverage options, including True Extended (which begins after the manufacturer warranty expires), 50% Back (a five-year plan with a refund incentive), and SND (covering scratch-and-dent, open-box, and used inventory). Dealers have the option to service their own customers or let CPS coordinate with factory-authorized or qualified service providers, always prioritizing a smooth customer experience. This ongoing involvement keeps the retailer top of mind for future appliance needs, repairs, or referrals.

Core Program Components That Drive Retention

• True Extended Coverage: Begins after the manufacturer warranty ends, keeping the customer covered and engaged with the retailer for up to 6–8 years total (depending on OEM warranty length).
• 50% Back Coverage: Five-year plan that starts at purchase—if unused, customers get half their premium back, encouraging plan activation and continued loyalty.
• Scratch & Dent (SND) Coverage: Enables coverage for discounted, open-box, and used products, letting retailers support customers across their entire inventory.
• Claims Administration: CPS manages all claim intake, verifies eligibility, and coordinates service or replacement, ensuring the retailer remains involved at every touchpoint.
• Dealer Service Participation: Retailers have first right of refusal to handle claims, creating opportunities for additional service revenue and relationship building.
• Post-Sale Communication: Customers receive clear, ongoing guidance on claims, coverage, and service options, keeping the retailer top of mind throughout the ownership cycle.

What does CPS typically cover for appliance retailers?

Consumer Priority Service (CPS) coverage is designed to protect against real-world mechanical and electrical failures that disrupt appliance operation, while setting clear boundaries on what is not covered. Here’s how it breaks down for most CPS appliance programs:

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty expires
• Parts and labor for covered repairs (motors, compressors, control boards, etc.)
• Service coordination and claims management through CPS
• Replacement or reimbursement if repair isn’t feasible under coverage terms
• Food spoilage reimbursement for covered refrigerator/freezer failures (up to $250)
• Coverage for new, open-box, scratch-and-dent, and qualifying used appliances under applicable programs

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint, or appearance-only issues)
• Non-functional parts (handles, knobs, shelves, decorative trim or glass)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets, hoses)
• Accidental damage, misuse, abuse, or neglect
• Environmental or external damage (flood, water intrusion, fire, storms, improper installation)
• Failures covered by the manufacturer warranty or resulting from pre-existing conditions

How does the CPS claims process work for appliance retailers and their customers?

Claims are triggered when a customer experiences a covered mechanical or electrical failure and contacts CPS through phone, web, portal, text, or chat. The process starts with CPS reviewing claim eligibility, verifying coverage, and gathering the necessary details directly from the customer.

Once eligibility is confirmed, CPS coordinates the service—either by involving the retailer’s own service team (if the store chooses) or by dispatching a qualified technician from its network. CPS manages communication, scheduling, and follow-up, so the retailer can stay involved without getting bogged down in administration. Customers are kept informed throughout the process, and claims are resolved through repair or replacement as appropriate.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy to reach a real person for claims, support, and general assistance with multiple contact options for customers, dealers, and service centers.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty coverage compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established industry partner—Consumer Priority Service (CPS) has been supporting appliance retailers since 1990, bringing decades of experience to every program
• Massive coverage scale—CPS has served over 60 million customers and covered more than 75 million products, reflecting deep operational expertise
• Robust service and claims infrastructure—With $450M+ in claims paid annually and a network of 50,000+ servicers nationwide, CPS can support retailers of any size
• Trusted by retailers—More than 10,000 retail partners rely on CPS for warranty programs, including independent stores and major chains
• Nationwide and factory-authorized service—CPS offers both independent and factory-authorized repair capabilities, supporting seamless customer service
• U.S.-based support and ongoing partnership—Retailers benefit from dedicated, U.S.-based onboarding, support, and account management
• Broad category flexibility—CPS warranty programs cover over 60 categories, letting appliance retailers protect a wide range of products

CPS Warranty Programs FAQ

How can appliance retailers get started with CPS warranty programs?

Consumer Priority Service warranty programs are designed for appliance retailers who want to build long-term customer relationships, create additional profit, and stand out with ongoing service. By offering coverage options like True Extended, 50% Back, and SND, retailers can protect more customers and inventory types, all while keeping their store at the center of every service or repair event.

Retailers interested in getting started can access CPS onboarding, support, and training to integrate warranty programs into their existing sales and service processes. Whether you’re an independent shop or a multi-location operation, CPS makes it easy to launch, administer, and benefit from retention-focused warranty programs.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, from single locations to large, multi-store networks. If you want to see how CPS warranty programs would look for your business, just reach out and the team can walk you through the options and get you started quickly.