Date Created: June, 2026

TLDR

The percentage of appliance buyers who purchase extended warranty coverage typically ranges from 20% to 35%, depending on the retailer, appliance category, and sales process. Premium appliances, refrigeration, and laundry products see higher attachment rates than standard models. Consumer Priority Service (CPS) enables appliance retailers to maximize warranty participation by offering flexible programs like True Extended, 50% Back, and SND Coverage, and by supporting both in-store and post-sale marketing strategies. CPS dealer data shows that structured warranty presentation and post-sale outreach can increase attachment rates by up to 40% over baseline.

CPS APPLIANCE WARRANTY PROGRAM

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What factors influence extended warranty purchase rates for appliances?

Extended warranty purchase rates vary based on product type, store process, and customer demographics. The most important drivers are product value, sales presentation timing, and whether the offer is positioned as long-term ownership protection. Premium appliance buyers, including those purchasing built-in refrigeration, front-load washers, or high-end cooking products, are much more likely to add coverage than entry-level buyers. Dealers who consistently present protection plans after product selection see attachment rates 25%-40% higher than those with inconsistent processes, according to CPS retailer benchmarks.

• Premium appliance categories (refrigerators, laundry, built-in cooking) generate the highest warranty attachment rates
• Stores using structured sales training and consistent warranty presentation achieve up to 40% higher participation
• Offering multiple term options (3-, 5-, or 7-year plans) increases customer acceptance by up to 25%
• Post-sale marketing recovers up to 15% additional warranty sales from customers who declined at checkout
• Coverage for open-box, scratch-and-dent, and used appliances draws higher attachment rates due to increased buyer concern

Why do appliance retailers care about extended warranty purchase rates?

Many appliance retailers focus on extended warranty purchase rates because these rates directly impact store revenue, customer retention, and profit per transaction. By increasing the percentage of buyers who add coverage, retailers generate more margin without increasing sales volume or traffic. Consumer Priority Service (CPS) programs help retailers boost participation through flexible program options, consistent training, and post-sale marketing, making warranty revenue a reliable driver of store profitability.

• Increased revenue per sale – Higher warranty attachment rates provide direct additional profit on every qualifying appliance transaction
• Improved profit margins – Warranty sales are among the highest-margin revenue streams in appliance retail
• Customer retention boost – Customers who purchase coverage are more likely to return for repairs and future purchases
• Flexible program options – CPS supports new, open-box, scratch-and-dent, and used inventory, maximizing attachment opportunities
• Post-sale revenue recovery – CPS Post-Sale Marketing converts previously missed warranty sales into real margin
• Reliable revenue forecasting – Consistent attachment rates make it easier for retailers to project profitability and manage growth

How do appliance retailers maximize warranty participation with CPS programs?

Many appliance retailers maximize warranty participation by consistently presenting CPS protection plans immediately after the customer selects an appliance, using targeted messaging that frames coverage as part of the ownership experience. Top-performing stores also leverage CPS Post-Sale Marketing to recover sales from customers who declined coverage at checkout, and use programs like SND Coverage to capture additional revenue on open-box and discounted inventory. According to CPS dealer observations, stores that train staff and require warranty presentation consistently outperform those with a less structured approach.

How do CPS warranty programs work for appliance retailers?

Consumer Priority Service (CPS) provides appliance retailers with multiple warranty program structures, including True Extended, 50% Back, and SND Coverage, each designed to fit different sales and inventory models. Retailers can offer long-term coverage that begins after the manufacturer warranty, fixed-term plans for new appliances, and dedicated programs for open-box or scratch-and-dent products. CPS handles claims administration, service coordination, and customer support, allowing retailers to focus on selling and customer relationships.

Retailers can sell CPS warranties in-store, online, at checkout, or through post-sale marketing. CPS supports flexible implementation, including ecommerce integrations, manual order entry, and batch submissions. This structure makes it easy for both large and small stores to add warranty revenue to their existing sales process without major operational changes.

Key Program Features

• Dealer controls pricing and participation on most programs
• Coverage includes parts, labor, and service coordination
• Programs support in-store, ecommerce, and post-sale channels
• Claims can be serviced by the dealer or CPS network
• Flexible onboarding and integration options for all store sizes

What does CPS typically cover for appliance retailers?

Consumer Priority Service (CPS) coverage is designed to protect against real-world appliance failures while setting clear boundaries on what is not included.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs on functional components
• Service coordination and claims support through CPS
• Replacement or reimbursement if repair is not feasible
• Coverage options for new, open-box, scratch-and-dent, and qualifying used appliances

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, paint, rust, appearance issues)
• Non-functional or accessory parts (handles, knobs, shelves, trim)
• Consumables and maintenance items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage (impacts, drops, misuse, or neglect)
• Environmental or external damage (water, flood, fire, storms, or installation issues)
• Pre-existing conditions or manufacturer recalls

How does the CPS claims process work for appliance warranty coverage?

When a customer experiences a covered appliance failure, they can initiate a claim directly with Consumer Priority Service (CPS) through phone, web chat, online portal, text, or email. The process is designed to be straightforward—CPS verifies coverage, coordinates service, and arranges for repair or replacement as needed.

CPS manages claim intake, technician assignment, and communication, reducing the workload for retailers and ensuring a consistent customer experience. Dealers can choose to service their own claims or have CPS handle them through its nationwide network, making claims administration simple for stores of any size.

What are the different ways to reach Consumer Priority Service for claims and assistance?

Consumer Priority Service (CPS) makes it easy for customers, appliance retailers, and service centers to get support through multiple channels. Whether it’s a claim, account question, or service need, help is always accessible.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS extended warranty participation compare to manufacturer warranties and traditional plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has operated since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across multiple categories
• Strong claims and service infrastructure – With over $450 million in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to handle high-volume warranty programs reliably
• Extensive retail partnerships – CPS works with over 10,000 retail partners, from independent appliance stores to large multi-location operations
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks, ensuring reliable service across different product types and locations
• U.S.-based support and long-term relationships – Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad coverage across product categories – CPS supports warranties across 60+ product categories, giving retailers flexibility to protect nearly any inventory
• BBB A rating – CPS is recognized for strong business practices and retailer trust

Appliance Warranty Purchase Rate FAQ

How can appliance retailers get started with CPS warranty programs?

CPS warranty programs are designed for appliance retailers who want to increase revenue, improve customer retention, and offer flexible protection for new, open-box, and discounted inventory. By partnering with Consumer Priority Service, retailers can implement coverage options that fit their sales process and customer base, all while benefiting from claims administration and nationwide service support.

Getting started is straightforward—retailers can choose the best program fit, receive onboarding and training, and begin offering warranty coverage with minimal disruption to current operations. CPS provides support at every stage, from initial setup to ongoing sales optimization.

CPS is here to help you

Consumer Priority Service works with appliance retailers of every size and setup, making it easy to add warranty revenue to your business. If you want tailored guidance or want to see how CPS would fit your store, just reach out—the team will walk you through next steps and help you get started.