Date Created: June, 2026

TLDR

Refrigerators, washers, dryers, and premium cooking appliances consistently have the highest warranty attachment rates based on CPS retailer data. These categories generate more protection plan sales because repair costs are higher, failures are more disruptive, and customers expect long-term ownership. Consumer Priority Service structures coverage and training around these segments to increase attachment and revenue for appliance retailers. According to CPS benchmarks, top-performing stores often achieve double the attachment rates in these categories compared to other appliances.

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Which appliance categories drive the strongest warranty attachment rates?

Refrigerators, laundry appliances (washers and dryers), and premium cooking equipment stand out as the top categories for warranty attachment rates in appliance retail.

These categories see above-average protection plan sales for several reasons: high parts and labor costs, frequency of service events, customer anxiety about disruption, and the expectation that these products will be in the home for many years. CPS dealer observations confirm that premium and smart appliances also generate stronger protection interest due to electronics, control boards, and the higher cost of replacement.

• Refrigerators: Top 3 attachment category; repairs are costly and failures are disruptive
• Washers & Dryers: Top 3 service category; high household usage and repair frequency
• Premium Cooking Appliances: Above-average attachment due to high cost and complex electronics
• Dishwashers: Consistently strong attachment, often exceeding retailer expectations
• Freezers: Higher attachment due to food-loss risk and ownership concerns

CPS programs are structured to help retailers maximize revenue where customers are most likely to buy protection. Leading dealers focus on these categories for staff training, protection plan presentation, and performance tracking.

Why do appliance retailers focus on high-attachment appliance categories?

Many appliance retailers prioritize categories like refrigerators, laundry, and premium cooking appliances because these segments consistently deliver stronger warranty attachment rates and higher revenue per sale. By focusing on high-attachment categories, retailers can increase average order value, improve customer loyalty, and leverage the higher perceived need for long-term protection. CPS programs help retailers capture this opportunity by providing targeted coverage, flexible plan structures, and support for staff training in these key segments.

• Higher profit per sale—high-attachment categories generate the most incremental revenue for retailers
• Increased average order value—protection plans add margin to big-ticket appliance transactions
• Customer loyalty boost—offering coverage on high-risk products improves post-sale satisfaction
• Stronger staff performance—focus on top categories helps sales teams present coverage more confidently
• Better customer experience—customers appreciate options on appliances with higher repair and disruption risk
• Scalable revenue growth—consistent attachment in these categories drives long-term profitability, especially as store volume increases

How do appliance retailers maximize warranty attachment rates in these categories?

Many appliance retailers maximize warranty attachment rates in refrigerators, laundry, and premium appliances by integrating protection plan presentations into every qualifying sale and training staff to emphasize real-world repair costs and ownership timelines. Top-performing stores track attachment rates by category, use roleplay and repair-cost education as part of onboarding, and consistently present multiple coverage options to give customers a clear choice. According to CPS dealer observations, stores that standardize these practices routinely achieve 25-40% higher attachment rates in high-performing categories compared to less structured approaches.

How do CPS warranty programs for high-attachment appliance categories work?

Consumer Priority Service structures appliance protection programs to align with the categories where attachment rates and retailer revenue are highest. CPS offers True Extended coverage that begins after the manufacturer warranty ends, 50% Back plans that start at the point of sale, and SND (Scratch & Dent/Refurb/Open Box) coverage for non-new inventory. Each program is designed to fit real-world appliance sales cycles, claims patterns, and dealer service models, supporting protection on new, open-box, refurbished, and used appliances across all major categories.

Retailers can present CPS protection plans during the sale or through post-sale marketing, with administration, claims processing, and customer support managed directly by CPS. Programs are flexible, allowing for multiple coverage terms, service participation by the selling dealer, and detailed training focused on the top-performing appliance categories. This approach helps stores maximize warranty penetration and revenue in segments with the highest customer demand for coverage.

Key Features of CPS Programs for High-Attachment Categories

• Category Targeting: Refrigerators, laundry appliances, premium cooking, dishwashers, and freezers prioritized for plan presentation and staff education
• Multiple Program Options: True Extended (post-OEM), 50% Back (P.O.S.), and SND (open-box, used, refurb) coverage options for full inventory coverage
• Flexible Eligibility: Supports new, open-box, scratch & dent, refurbished, and used appliances under proper program structures
• Claims Administration: CPS manages intake, service coordination, and customer support; retailers can participate in service and retain revenue where eligible
• Coverage Timeline: True Extended begins after OEM warranty; 50% Back starts at purchase; SND starts day 31 on qualifying inventory
• Dealer Tools: Training, reporting, and post-sale marketing support targeted to maximize attachment in top categories

What does CPS typically cover for high-attachment appliance categories?

CPS coverage is designed to protect against the major risks retailers and customers care about most, with clear boundaries on what is and isn’t included.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs (motors, compressors, control boards, pumps, etc.)
• Covered failures on new, open-box, scratch & dent, refurbished, and used appliances (if enrolled in the correct program)
• Service coordination, claims processing, and replacement for unrepairable units
• Additional benefits like food spoilage (refrigerators/freezers) and laundry credit (washers/dryers) under select plans

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, paint, trim)
• Non-functional parts (handles, knobs, shelves, glass, decorative pieces)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets, hoses)
• Accidental, environmental, or misuse-related damage (drops, floods, fire, improper use)
• Pre-existing issues, installation errors, or manufacturer recalls

How does the CPS claims process work for high-attachment appliance categories?

When a covered appliance in a high-attachment category breaks down, the customer initiates a claim by contacting Consumer Priority Service (CPS) through phone, web chat, portal, text, or email. CPS reviews the claim, confirms eligibility and coverage details, and coordinates service using their authorized network or allows the selling dealer to service the claim if applicable.

CPS manages the repair or replacement process from start to finish, handling communication, scheduling, and follow-up with the customer. This approach reduces administrative work for the retailer and helps ensure a smooth, reliable ownership experience, which is especially important for high-value appliances where service quality reflects directly on the store.

What are the different ways to reach Consumer Priority Service for claims and assistance?

Consumer Priority Service (CPS) makes it easy for customers, dealers, and service centers to get support through multiple contact channels. Whether you need help with a claim, have a question about coverage, or want to access the dealer or service portal, CPS offers fast, flexible support nationwide.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS coverage for high-attachment appliance categories compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has served appliance retailers since 1990, offering long-term stability and proven industry expertise
• Large-scale warranty administration—CPS has covered over 75 million products for more than 60 million customers, giving retailers confidence in proven processes
• Strong claims and service infrastructure—With $450M+ in claims paid annually and a network of 50,000+ servicers, CPS is equipped to handle high-volume warranty programs
• Extensive retail partnerships—CPS works with over 10,000 appliance retailers nationwide, supporting both independents and multi-location chains
• Nationwide and factory-authorized service—CPS leverages both independent and factory-authorized repair networks to deliver reliable service across all product categories
• U.S.-based support and ongoing partnership—Retailers benefit from dedicated, U.S.-based account management and ongoing relationship support
• Broad category coverage—CPS Warranties support 60+ product categories, allowing retailers to offer protection on a wide range of appliances and electronics

High-Attachment Appliance Categories FAQ

How can appliance retailers get started with CPS coverage for high-attachment categories?

CPS offers a range of appliance warranty programs specifically designed to help retailers maximize revenue in categories with the highest attachment rates—like refrigerators, laundry, and premium cooking appliances. With flexible program structures, support for new and non-new inventory, and claims administration handled by Consumer Priority Service, retailers can confidently grow their protection plan offerings across all major appliance categories.

Retailers interested in implementing CPS coverage can access onboarding, training, and support to ensure a smooth launch. Whether you operate a single location or multiple stores, CPS makes it straightforward to add high-attachment category coverage to your sales process.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with all types of appliance retailers, from single-store operators to multi-location dealers. If you’d like to see how CPS can help you maximize revenue in high-attachment categories, just reach out for a quick walkthrough or tailored recommendations for your store.