Date Created: June, 2026

TLDR

Major household appliances are much more likely to require service after the manufacturer warranty expires. Most repairs—up to 80% according to CPS dealer observations—happen in the years following OEM coverage, as appliance electronics and mechanical components age. Consumer Priority Service (CPS) offers coverage plans that extend protection well beyond the manufacturer warranty, allowing retailers to support their customers through the full ownership cycle and capture additional revenue. Retailers benefit by offering long-term protection that customers now expect with modern appliances.

CPS APPLIANCE WARRANTY PROGRAM

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How do post-warranty appliance service events impact retailers and customers?

The majority of major appliance repairs occur after the manufacturer warranty expires, directly increasing customer out-of-pocket risk and retailer service opportunity. This timing is why extended protection is so important in the appliance category.

Most appliances—including refrigerators, washers, dryers, and dishwashers—are kept in service well beyond the typical 1–3 year OEM warranty period. As products age, repair frequency increases, especially for electronic control boards, motors, and sealed system components. CPS dealer data shows that 60–80% of significant appliance repairs are reported after manufacturer coverage ends, making post-warranty protection plans a critical offering for both customer peace of mind and retailer profitability.

• Ownership cycle: Appliances are often used 8–15 years, but OEM coverage typically lasts only 1–3 years.
• Service timing: Most repair events cluster in years 3–7 of ownership, long after OEM support lapses.
• Retailer advantage: By offering extended protection, retailers can support customers throughout the real ownership lifecycle—not just the first year.
• CPS solution: Programs like True Extended, 50% Back, and SND Coverage fill the protection gap, with coverage options for new, open box, scratch-and-dent, and used appliances.

This structure gives retailers a way to generate additional profit on every sale, support customer loyalty, and reduce negative service experiences that often occur when a customer is left without coverage during a major repair event.

Why do appliance retailers offer post-warranty protection plans like CPS True Extended and 50% Back?

Appliance retailers use programs like CPS True Extended, 50% Back, and SND Coverage because most major appliance repairs occur after the manufacturer warranty ends, leaving customers exposed to high repair costs and retailers with missed revenue opportunities. By offering these extended protection plans, retailers can support customers through the real appliance ownership cycle, increase profit per sale, and stand out with flexible coverage options for new, open box, and even scratch-and-dent inventory. These programs are structured to drive incremental profit, build loyalty, and keep service revenue connected to the retailer.

• Additional profit on every appliance sale—CPS protection plans let retailers capture revenue during the high-risk post-warranty years
• Stronger customer loyalty—retailers provide long-term support, not just a one-year experience
• Flexible eligibility—coverage options exist for new, open box, scratch-and-dent, and qualifying used appliances
• Coverage during high-risk years—CPS True Extended and 50% Back protect appliances long after OEM support ends, matching when most repairs actually occur
• Dealer-first service model—retailers can service their own claims and retain service revenue when desired
• Easy claims management—CPS handles administration and claim coordination, reducing retailer workload

How do appliance retailers maximize the value of CPS post-warranty protection plans?

Many appliance retailers find that integrating CPS True Extended, 50% Back, and SND Coverage into their sales process—both at point-of-sale and post-sale outreach—significantly increases total warranty penetration and profit per customer. Experienced dealers often see the strongest results when they offer protection consistently across all eligible inventory, including new, open box, and scratch-and-dent units. Retailers also benefit from using the CPS Dealer Portal for order management and claims visibility, helping them monitor performance and reinforce customer trust over the full ownership cycle.

How do CPS True Extended, 50% Back, and SND Coverage work in practice?

Consumer Priority Service (CPS) offers a suite of coverage programs designed to extend appliance protection beyond the manufacturer warranty and across all major inventory types. CPS True Extended plans begin after the OEM warranty expires and can add up to five additional years of protection, supporting appliances for up to 6–8 years total depending on the brand. The 50% Back program starts at purchase, overlaps the OEM period, runs for five years, and refunds half the plan cost if unused. For scratch-and-dent, refurbished, open box, and used appliances, CPS SND Coverage starts on day 31 and runs for one year, with the option to add True Extended for longer-term protection.

Retailers can choose the coverage structure that fits their business and inventory, with all programs supported by nationwide service administration, claims handling, and the option for dealers to service their own customers. These programs help retailers generate incremental profit, increase average order value, and ensure customers are protected during the high-risk post-warranty ownership years identified in CPS program benchmarks.

Key Features of CPS True Extended, 50% Back, and SND Coverage

Workflow Overview

• Customer purchases appliance (new, open box, SND, or used)
• Retailer attaches appropriate CPS protection plan at point-of-sale or via post-sale marketing
• Coverage begins as defined by the plan (after OEM for True Extended, day 1 for 50% Back, day 31 for SND)
• If a covered failure occurs, customer contacts CPS for claims support
• Dealer can service or CPS coordinates with factory-authorized/qualified network
• Resolution through repair or replacement, all handled by CPS

What does CPS typically cover for appliance retailers?

Consumer Priority Service (CPS) coverage is designed to protect against the real-world mechanical and electrical failures that impact major household appliances after the manufacturer warranty ends. Coverage is clear and focused on the components that matter most for long-term reliability and ownership value.

What Does CPS Cover?

• Mechanical and electrical failures after manufacturer warranty expiration
• Parts and labor for covered repairs (motors, compressors, pumps, control boards, fans, sensors, etc.)
• Service coordination through CPS, including dealer-first service option
• Replacement or reimbursement if repair is not feasible under plan terms
• Coverage for new, open box, scratch-and-dent, refurbished, and used appliances (with correct program)
• Additional benefits like food spoilage reimbursement for covered refrigerator/freezer failures (where included)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, paint, or finish issues)
• Non-functional/accessory parts (handles, knobs, shelves, trim, decorative panels)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets, fuses, hoses)
• Accidental damage (drops, physical impact, misuse, moving damage—unless accidental coverage is purchased for eligible categories)
• Environmental/external damage (flood, water intrusion, fire, storms, earthquakes)
• Installation errors, improper use, or maintenance-related failures
• Pre-existing issues or problems present before coverage began
• Manufacturer recalls or service campaigns (OEM responsibility)

If a component is essential for appliance operation and fails during normal use after manufacturer coverage expires, CPS coverage is designed to protect it. Cosmetic and avoidable issues are excluded to keep protection focused and credible.

How does the CPS claims process work for appliance coverage beyond the manufacturer warranty?

A claim is initiated when a customer’s appliance experiences a covered mechanical or electrical failure after the manufacturer warranty ends. Customers can contact CPS by phone, web, portal, text, or chat to start the claims process, providing product and issue details for review.

Once the claim is submitted, Consumer Priority Service (CPS) verifies eligibility, coordinates repair or replacement through the dealer or a qualified service provider, and manages all communication with the customer. This process streamlines service, reduces workload for the retailer, and ensures issues are resolved quickly and professionally.

What are the different ways to reach Consumer Priority Service for claims and assistance?

CPS makes it easy for customers, dealers, and service centers to get help through multiple support channels. Whether you need to file a claim, check coverage, or access dealer tools, support is always available.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS coverage compare to manufacturer warranty and traditional protection plans for appliances?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established provider with decades of experience—Consumer Priority Service (CPS) has operated since 1990, giving retailers a long-term, proven partner for warranty programs
• Large-scale coverage—CPS has served over 60 million customers and covered more than 75 million products, showing deep operational reach
• Robust claims and service infrastructure—With $450M+ in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to scale with retailer needs
• Extensive retail partnerships—CPS supports over 10,000 retail partners, including independent appliance stores and large multi-location operations
• Nationwide, factory-authorized service—CPS works with both independent and manufacturer-authorized repair networks, ensuring consistent service quality
• U.S.-based support and strong relationships—Retailers benefit from dedicated, U.S.-based account management, onboarding, and support teams
• Broad product category support—CPS covers 60+ product categories, giving appliance retailers flexibility across inventory and sales models

CPS Appliance Coverage FAQ

How can appliance retailers get started with CPS post-warranty protection plans?

Consumer Priority Service (CPS) offers post-warranty appliance protection plans that help retailers support customers beyond the typical manufacturer warranty period. These programs—True Extended, 50% Back, and SND Coverage—are designed to drive incremental profit, expand coverage to a wider range of inventory, and improve long-term customer relationships.

Retailers interested in implementing CPS protection plans can easily get started with onboarding support, training, and order management tools tailored to their sales process. The CPS team offers guidance on program selection, inventory eligibility, and claims administration to ensure a smooth launch and successful long-term partnership.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.