How to raise your attachment rate - for retailers

In the last article we discussed raising attachment rates for e-commerce dealers found here: https://www.cpscentral.com/maximize-your-warranty-attachment-rates-the-winning-formula-for-e-commerce-dealers/ While e-commerce dealers saw higher sales figures during the Covid-19 lockdown, CE and…


Maximize your warranty attachment rates, the winning formula for e-commerce dealers

The #1 question we get from our dealers is “How can I increase my warranty attachment rate?” Below I will outline the process which will maximize your warranty attachment rate. The steps vary for retailers and ecommerce companies, the focus of this article will remain on ecommerce dealers. Step #1:…


White Label Warranty Program Vs. Branded Provider Program

We often get asked by clients whether they should select the Consumer Priority Service (CPS) branded program or choose our white label warranty option. The answer to this question varies for every client and largely depends on their business segment, structure and objectives. I will outline the key…