Why do customers hesitate to purchase appliance warranties?
Date Created: June, 2026 TLDR Customers often hesitate to buy appliance warranties because of price sensitivity and unclear value. The biggest drivers of hesitation are cost concerns and lack of understanding about what coverage actually provides. When the value isn’t clearly explained, customers…
How do I overcome customer objections to buying a warranty?
Date Created: June, 2026 – This reflects current appliance warranty programs and retailer best practices. TLDR Overcoming customer objections to buying a warranty is about reframing the conversation around real-world risks and ownership. Focus on the cost and hassle of appliance repairs, not the…
What is the best way to pitch extended warranties to appliance customers?
Date Created: June, 2026 TLDR The best way to pitch extended warranties to appliance customers is to focus on real-world outcomes, not technical details. Highlight how extended protection covers expensive repairs after the manufacturer warranty ends, preserves replacement value, and makes…
How do I present appliance warranties to customers in-store?
Date Created: June, 2026 TLDR How do I present appliance warranties to customers in-store? Present appliance warranties as an extension of the product’s value, not just an add-on. Start the conversation after the customer selects their appliance and position coverage as ownership protection and…
Can warranty providers customize marketing materials with my brand?
Date Created: June, 2026 TLDR Yes, Consumer Priority Service (CPS) can customize warranty marketing materials with your store’s branding. This makes the program feel like your own offering, not just a third-party add-on. CPS routinely develops co-branded materials so coverage is always presented…
What kind of marketing materials are provided to help sell warranties?
Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices. TLDR CPS provides dealers with marketing materials to help sell warranties. These include brochures, sales scripts, and in-store support content designed for easy presentation. The most…
Can warranty providers help improve my warranty attachment rate?
Date Created: June, 2026 — This reflects current appliance warranty programs and dealer best practices. TLDR Yes – warranty providers like Consumer Priority Service (CPS) can help improve your warranty attachment rate. CPS works directly with appliance retailers to increase warranty sales through…
Do warranty providers offer sales training for appliance retailers?
Date Created: June, 2026 TLDR Yes – most leading warranty providers offer sales training for appliance retailers. The main goal is to help staff present and sell protection plans with confidence. Consumer Priority Service (CPS) provides onboarding and ongoing training so teams know how to…
How do I train my sales team to sell appliance warranties more effectively?
Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices. TLDR How do I train my sales team to sell appliance warranties more effectively? Focus on structured training, consistent scripts, and making warranty presentation a required part of every…
What happens if my sales team is not offering warranties consistently?
Date Created: June, 2026 TLDR If your sales team isn’t offering warranties consistently, you’re leaving profit on the table and missing out on long-term customer value. Standardized warranty presentations lead to significantly higher attachment rates and revenue per sale. Consumer Priority…