Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

A true extended warranty is a protection plan that begins after the manufacturer warranty expires, rather than overlapping with it. This structure allows retailers to offer customers coverage that extends well beyond the typical 1–3 year OEM period, often totaling 6–8 years of protection depending on the brand. Consumer Priority Service (CPS) True Extended manages all claims, service coordination, and support throughout the extended period. Dealers use this approach to create longer-term customer value and generate additional profit from every appliance sale, as confirmed by CPS dealer observations.

How does CPS True Extended coverage work for appliance retailers?

CPS True Extended coverage begins only after the manufacturer warranty expires, so the coverage never overlaps with OEM protection and always extends the customer’s total ownership coverage.

In practice, most appliance manufacturers offer a 1-year warranty, with select premium brands covering up to 3 years. CPS True Extended picks up the coverage immediately after the OEM warranty ends, letting retailers offer up to 8 years of total protection depending on the product. This post-warranty structure is unique compared to standard plans that run alongside manufacturer coverage and is a major reason many dealers choose CPS for their extended warranty program.

According to CPS retailer data, offering a true extended option helps dealers differentiate from big box retailers, increases warranty attachment rates, and gives customers a reason to choose local or independent stores for long-term support.

Why do appliance retailers offer CPS True Extended coverage?

Many appliance retailers offer CPS True Extended coverage because it lets them provide protection beyond the manufacturer warranty and unlock new revenue opportunities on every sale. With most major appliances only covered by a short OEM warranty, a true extended plan fills the largest gap in the customer ownership cycle—years two through eight—when most repairs actually happen. By keeping coverage non-overlapping, dealers can differentiate their offer, build loyalty, and deliver a better ownership experience, all while increasing profit per transaction and supporting their customers longer than big box competitors.

• Creates additional profit by extending coverage beyond the manufacturer warranty—dealers earn more on each sale
• Differentiates the retailer’s protection offer from big box stores by providing coverage up to 8 years
• Improves customer retention and satisfaction by filling the post-warranty repair gap, which is when most appliance failures occur
• Gives dealers the option to handle service claims, keeping repair revenue and customer relationships in-house
• Increases attachment rates—CPS dealer data shows customers are more likely to buy a plan that covers the years after OEM protection lapses
• Simplifies claims administration with CPS handling all logistics, reducing retailer workload and administrative hassle

How do appliance retailers typically use CPS True Extended coverage in their protection plan offerings?

In practice, many appliance retailers position CPS True Extended coverage as an upgrade option once a customer has chosen their appliance. The most successful stores build True Extended into their sales process by clearly explaining that coverage begins after the manufacturer warranty ends, not at the same time. Dealers often offer multiple CPS term lengths to match customer needs and present True Extended as the default choice for customers who want long-term protection—especially for premium or high-use products. According to CPS dealer observations, this approach boosts attachment rates and helps stores stand out in a crowded market.

How does CPS True Extended coverage work?

CPS True Extended is an appliance protection plan that starts right after the manufacturer warranty expires, extending coverage for an additional 1–5 years depending on the plan selected. Customers get coverage for eligible mechanical and electrical failures, with CPS managing all claims, service logistics, and support throughout the extended period.

Retailers can offer CPS True Extended on new appliances and, with qualifying programs, on scratch-and-dent, open-box, or refurbished units. Dealers have the option to service their own claims or have CPS coordinate repairs through a nationwide network. This setup is designed to maximize retailer revenue, customer loyalty, and coverage clarity, and aligns with how most customers actually experience appliance repairs—which typically occur after manufacturer protection has lapsed.

CPS True Extended – Key Program Features & Workflow

• Coverage is designed for real ownership timelines—most appliance repairs occur after the OEM warranty ends (CPS ownership data).
• Dealers can offer longer total protection, which increases attachment rates and customer satisfaction (CPS retailer trends).
• CPS handles all claim logistics, reducing administrative hassle for appliance stores (CPS dealer feedback).

What does CPS True Extended actually cover?

CPS True Extended is built to handle real appliance failures that matter most to owners and retailers, but does have clear coverage boundaries.

What Does CPS Cover?

• Mechanical and electrical failures after manufacturer warranty ends
• Critical functional parts like motors, compressors, pumps, and control boards
• Parts and labor for covered repairs, including in-home service
• Product replacement or reimbursement if repair is not practical (No Lemon Guarantee)
• Food spoilage benefit (freezers, up to $250) and laundry credit (washers/dryers, up to $50)
• Coverage for new appliances and eligible SND, open-box, or used units (with qualifying program)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint issues, or appearance-only defects)
• Non-functional parts (handles, knobs, shelves, decorative trim)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets, hoses)
• Accidental damage, misuse, neglect, or lack of maintenance
• Environmental/external issues (flood, fire, storm, power surge, improper installation)
• Manufacturer recalls and any failures during the OEM warranty period

If the part is required for the appliance to work, there’s a good chance it’s covered; if it’s cosmetic, consumable, accidental, or external, it’s not.

How does the CPS claims process work for True Extended coverage?

A claim is triggered when the customer experiences a covered mechanical or electrical failure after the manufacturer warranty expires. Customers can initiate a claim directly with CPS by phone, web portal, chat, text, Facebook, or email—whichever is easiest for them.

CPS reviews the claim, verifies eligibility, and coordinates service using either the retailer’s own service department (if they choose) or a nationwide network of factory-authorized technicians. The process is managed entirely by CPS, which reduces the retailer’s workload and ensures a fast, guided solution for the customer.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service (CPS) makes it easy for customers, dealers, and service centers to get help or file a claim using multiple support channels. Support is available by phone, chat, portal, text, email, and Facebook for quick and flexible assistance.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS True Extended compare to standard manufacturer and traditional protection plans?

What is CPS and why do appliance retailers work with them?

• Established and experienced warranty provider – Consumer Priority Service (CPS) has operated since 1990, delivering stability and expertise for appliance retailers
• Large-scale protection coverage – CPS has served over 60 million customers and covered 75 million+ products, proving real-world operational capacity
• Robust claims and service infrastructure – Over $450 million in claims paid annually and a network of 50,000+ servicers nationwide support reliability
• Extensive retail partnerships – 10,000+ retail partners work with CPS, from independent dealers to multi-location retailers
• Nationwide, factory-authorized repair network – CPS supports both factory-authorized and independent service, ensuring coverage for all product categories
• Dedicated U.S.-based support – Retailers get responsive onboarding, training, and support from a domestic team focused on partnership
• Broad category flexibility – CPS Warranties span 60+ product categories, letting retailers protect more of their inventory

CPS True Extended FAQ

How can appliance retailers get started with CPS True Extended coverage?

CPS True Extended is designed for appliance retailers who want to offer their customers protection that truly begins after the manufacturer warranty ends. The program provides long-term coverage, flexible administration, and the option for dealers to handle their own service claims, all while increasing profits on every qualifying sale.

Retailers interested in adding CPS True Extended to their sales process can get started quickly with onboarding, sales training, and ongoing support from the CPS team. Whether you’re running a single location or a multi-store operation, CPS is built to fit your workflow and help your store stand out in the appliance market.

CPS is here to help you

Consumer Priority Service (CPS) already works with appliance retailers of every size and setup—from independent stores to multi-location operations. If you want tailored guidance or want to see how True Extended coverage could work for your business, reach out to the CPS team for a quick walkthrough and next steps.