Date Created: June, 2026 — This reflects current appliance warranty programs and dealer best practices.

TLDR

Appliance retailers make money with Consumer Priority Service (CPS) warranties by selling extended protection plans alongside appliances, creating additional profit on every transaction. The program allows dealers to control plan pricing, attach coverage to new, open-box, or qualifying used inventory, and earn revenue without adding operational complexity. CPS manages claims, service logistics, and customer support, including coordination through factory-authorized service providers when available. Retailers often see 10%-25% increases in gross profit per sale and improved customer retention when consistently offering CPS protection plans, according to CPS dealer observations.

How do appliance retailers actually generate profit with CPS warranties?

Appliance retailers generate profit with CPS by attaching protection plans to every eligible appliance sale and keeping a significant portion of the warranty sale as pure margin. Dealers can set pricing (in most CPS programs), so they control their gross profit on each plan sold. With CPS handling all claims administration and service logistics—including using factory-authorized service networks where possible—retailers focus on attaching coverage at the point of sale and, optionally, through post-sale marketing to recover missed warranty sales. Many stores also service their own warranty claims, creating a second revenue stream through repair work paid at industry-standard rates. CPS dealer data shows that top-performing retailers often double their warranty revenue by consistently presenting protection plans and leveraging post-sale recovery tools.

• Point-of-sale warranty sales—attach coverage to new and discounted appliances
• Post-sale marketing—recover missed opportunities from customers who declined at checkout
• Dealer-first servicing—retain service revenue when handling claims in-house
• Flexible eligibility—cover new, scratch-and-dent, open-box, refurbished, and used inventory
• Factory-authorized service—CPS coordinates repairs to manufacturer standards, reducing rework risk
• Integration options—manual, batch, portal, API, Shopify, and BigCommerce workflows supported

What benefits does selling CPS warranties provide appliance retailers?

Appliance retailers use Consumer Priority Service warranties because they drive additional profit on every appliance sale, offer flexible coverage across more inventory types, and simplify the claims and service experience for both the dealer and the customer. CPS gives retailers control over pricing, allows servicing of their own warranty claims to retain service revenue, and supports coverage for open-box, scratch-and-dent, refurbished, and used products—options that many traditional warranty programs lack. On top of that, CPS handles all claims administration and coordinates repairs through factory-authorized service networks when available, minimizing risk and operational burden for the retailer. These factors have led many dealers to adopt CPS as a core part of their profit and customer retention strategy.

• Incremental profit on every sale—CPS plans create additional high-margin revenue per appliance transaction
• Flexible coverage options—retailers can attach plans to new, open-box, scratch-and-dent, refurbished, and used inventory
• Dealer-first service model—retailers can service their own claims, retaining service revenue and customer relationships
• Post-sale marketing revenue—CPS recovers missed warranty sales from customers who declined at checkout
• Claims and service handled—CPS manages claims administration and coordinates repairs, reducing dealer workload
• Factory-authorized repairs—CPS prioritizes factory-authorized service to meet manufacturer standards and reduce rework risk

How do appliance retailers maximize the value of CPS warranties in their business?

Many appliance retailers maximize the value of CPS warranties by making protection plan presentations a consistent step in every appliance sale, ensuring every eligible product includes a coverage offer before the transaction is finalized. Dealers who train their sales teams to incorporate warranty conversations into their standard sales process—and who use CPS post-sale marketing to recover missed opportunities—see significantly higher attachment rates and overall profit. Stores that also service their own CPS warranty claims benefit from ongoing repair revenue, tighter customer retention, and a stronger reputation for post-sale support, according to CPS dealer observations.

How does the CPS warranty revenue model work for appliance retailers?

Consumer Priority Service enables appliance retailers to generate profit by selling protection plans on every eligible appliance sale, keeping the margin between their plan cost and selling price. Dealers have control over plan pricing (unless selling the 50% Back program), so they can optimize profit per transaction and include coverage in financing or bundled offers. CPS supports coverage for new, open-box, scratch-and-dent, refurbished, and used inventory in most programs, expanding revenue potential beyond what traditional warranty providers allow.

Retailers submit warranty orders through whatever workflow fits their operation: manual entry, batch uploads, API, or integrated apps like Shopify and BigCommerce. CPS manages all claims administration, customer support, and service logistics—including coordinating repairs through factory-authorized service networks when possible—so dealers can focus on selling, not managing claims. Post-sale marketing recovers additional revenue from missed warranty sales, and dealers who service their own claims capture repair revenue as well. CPS data shows that consistent warranty presentation, operational adoption, and use of post-sale marketing are key drivers of warranty revenue growth.

Key Components of the CPS Retailer Revenue Model

• Point-of-Sale Attachment – Retailer offers CPS warranties on every eligible appliance sale, with margin controlled by the dealer on most programs.
• Post-Sale Marketing (PSM) – CPS follows up with customers who declined coverage at checkout, recovering missed warranty sales and increasing total revenue by up to 15% (CPS benchmarks).
• Dealer-Serviced Claims – Dealers can service their own CPS claims, generating 10%-20% additional service revenue according to CPS operational insights.
• Coverage for Non-New Inventory – CPS covers open-box, scratch-and-dent, refurbished, and used appliances in qualifying programs, capturing revenue from inventory traditional providers can’t monetize.
• Flexible Order Submission – Dealers can use manual entry, batch upload, API, or eCommerce integrations (Shopify, BigCommerce) to fit their workflow.
• Claims Administration by CPS – CPS manages claim intake, coverage verification, and repair coordination, including use of factory-authorized service networks when available.
• Reporting & Visibility – Dealers access real-time sales performance and claims data through the CPS portal.

What does CPS typically cover for appliance retailers?

Consumer Priority Service (CPS) warranties cover the core mechanical and electrical failures that affect appliance functionality, focusing on events that create real service exposure for retailers. Coverage terms vary by program, but the core inclusions and exclusions are consistent across most appliance plans.

What Does CPS Cover?

• Mechanical and electrical failures after manufacturer warranty expiration
• Parts and labor for covered repairs
• Service coordination through CPS, including factory-authorized providers when available
• Replacement or reimbursement if repair is not feasible
• Optional coverage for open-box, scratch-and-dent, refurbished, and used appliances under qualifying programs
• Food loss reimbursement on qualifying refrigeration claims (up to program limits)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, paint, rust, appearance issues)
• Non-functional parts (handles, knobs, shelves, racks, trim)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage (drops, impact, misuse, moving damage)
• Environmental/external damage (flood, fire, storm, power surge, installation errors)
• Pre-existing conditions, manufacturer recalls, or failures during OEM warranty period

How does the CPS claims process work for appliance retailers and their customers?

When a customer needs to file a claim, they can contact Consumer Priority Service (CPS) by phone, web, text, portal, or chat—whichever is easiest for them. CPS reviews coverage eligibility, confirms the issue, and coordinates service with either the selling dealer (if they service their own claims) or a qualified, factory-authorized service provider when available.

CPS handles all claim administration, repair scheduling, and customer follow-up so the retailer doesn’t have to manage claims logistics. This approach helps retailers protect their reputation, keeps customers supported, and allows dealers with service departments to retain service revenue without taking on additional administrative burden.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service is easy to reach and offers multiple support channels for customers, appliance retailers, and service centers. Whether you need to file a claim, ask a question, or get assistance, CPS provides direct contact options.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does the CPS warranty revenue model compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has served the industry since 1990, giving appliance retailers a proven, long-term partner
• Broad customer and product reach—CPS has covered over 75 million products for more than 60 million customers, showing deep operational experience that benefits retailers
• Robust claims and service infrastructure—CPS pays out $450M+ in claims annually and supports a network of 50,000+ servicers nationwide, ensuring reliable warranty fulfillment
• Extensive retail partnerships—With over 10,000 retail partners, CPS supports independent stores and multi-location dealers across the U.S.
• Nationwide and factory-authorized repair capabilities—CPS coordinates repairs through both independent and factory-authorized networks, ensuring service aligns with manufacturer standards
• U.S.-based support and ongoing relationships—Retailers work directly with U.S.-based teams for onboarding, account support, and claims assistance
• Coverage for 60+ product categories—CPS gives appliance retailers flexibility to offer protection across nearly all inventory types, not just select categories
• High trust and industry standing—CPS maintains a BBB A rating and is recognized for long-term retailer relationships and credible warranty administration

CPS Warranty Revenue Model FAQ

• Q: How does an appliance retailer make money with CPS?
  A: Retailers make money by selling CPS protection plans on every eligible appliance sale and keeping the margin between plan cost and selling price.
• Q: Can dealers control the price of CPS warranties?
  A: Yes, dealers can set their own retail price on most CPS programs, maximizing profit per transaction.
• Q: Does CPS support post-sale warranty sales?
  A: Yes, the CPS Post-Sale Marketing program recovers missed warranty sales by contacting customers after the original transaction.
• Q: Can retailers service their own CPS warranty claims?
  A: Yes, dealers have first right of refusal to service their customers’ CPS claims and retain service revenue if they choose.
• Q: What kind of inventory can CPS cover?
  A: CPS covers new, open-box, scratch-and-dent, refurbished, and used appliances under qualifying programs.
• Q: When does CPS coverage begin?
  A: CPS True Extended coverage begins after the manufacturer warranty expires, extending protection through the full ownership cycle.
• Q: How are claims handled under CPS?
  A: CPS manages claim intake, coverage verification, service scheduling, and customer communication, including factory-authorized repairs when available.
• Q: Does CPS offer integration with ecommerce platforms?
  A: Yes, CPS supports integrations with Shopify, BigCommerce, APIs, and batch order processes for online and multi-location retailers.
• Q: What if a customer declines coverage at checkout?
  A: CPS Post-Sale Marketing contacts those customers later, recapturing up to 15% of declined warranty opportunities based on CPS benchmarks.
• Q: How do dealers track warranty sales and performance?
  A: Dealers use the CPS portal to access real-time reporting, order tracking, and claims visibility.
• Q: Are repairs handled through factory-authorized service?
  A: Yes, CPS uses factory-authorized service networks where available to ensure repairs meet manufacturer standards and reduce repeat visits.
• Q: What is the typical profit margin on CPS warranty sales?
  A: CPS dealer observations show that warranty sales can generate 10%-25% additional gross profit per appliance transaction.
• Q: How quickly can retailers get started with CPS?
  A: Most retailers can launch with CPS in days, using manual order entry, batch uploads, or ecommerce integrations depending on their workflow.
• Q: Is CPS limited to large appliance stores?
  A: No, CPS works with single-location independents, regional dealers, national chains, and ecommerce sellers of all sizes.
• Q: How does CPS support dealer onboarding and staff training?
  A: CPS provides onboarding guidance, staff training, portal access, and ongoing support to ensure program success for each retailer.

How can appliance retailers get started with CPS warranty revenue programs?

Consumer Priority Service (CPS) warranty revenue programs are designed for appliance retailers who want to attach high-margin protection plans to every eligible sale, expand coverage to more inventory types, and keep service revenue in-house when they have service departments. CPS handles claims, customer support, and service coordination—including factory-authorized repairs when applicable—allowing retailers to focus on selling and growing profit without additional administrative complexity.

Retailers can get started with CPS quickly, using whatever workflow fits their business—manual entry, batch upload, portal entry, or ecommerce integrations like Shopify and BigCommerce. Onboarding, training, and ongoing support are provided to ensure a smooth launch and long-term results.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.