Date Created: June, 2026

TLDR

Consumer Priority Service enables appliance retailers to increase warranty revenue by providing flexible protection plans that cover a wider range of inventory—including new, open-box, scratch-and-dent, refurbished, and used appliances. The program is built to help dealers generate additional profit per sale while keeping service opportunities connected to their business. CPS manages claims administration, coordinates repairs through factory-authorized service when possible, and supports both in-store and online warranty sales. Many retailers use CPS to recover missed opportunities through post-sale marketing and to offer protection plans across all inventory without limiting their sales process. According to CPS dealer observations, stores using these programs see a direct and measurable increase in warranty attachment rates and total profit per transaction.

How do appliance retailers actually increase warranty revenue with CPS?

Appliance retailers increase warranty revenue with CPS by offering protection plans during the original sale, recovering missed opportunities after the sale, and covering inventory categories that traditional programs often exclude. Dealers can present extended coverage at the point of sale, utilize CPS Post-Sale Marketing to follow up with customers who declined coverage, and attach warranties to scratch-and-dent, open-box, and used appliances through eligible CPS programs.

• Point-of-sale warranty sales: Coverage is presented as part of the ownership experience, driving higher attachment rates and profit per transaction.
• Post-Sale Marketing (PSM): CPS follows up with customers who didn’t buy a warranty, recovering lost revenue with no extra work for the dealer.
• Coverage flexibility: Retailers can generate warranty profit from new, used, open-box, and scratch-and-dent inventory.
• Dealer-first service: Retailers can retain service revenue by servicing claims themselves or utilizing CPS’s factory-authorized network.
• Operational support: CPS manages claims, customer communication, and service coordination, reducing administrative burden for retailers.

According to CPS dealer data, stores using a structured presentation and post-sale recovery process typically achieve 25–40% higher attachment rates and up to 15% more warranty revenue than those relying on point-of-sale alone.

What benefits does CPS provide to appliance retailers looking to increase warranty revenue?

Appliance retailers use Consumer Priority Service to increase warranty revenue because it allows them to monetize a greater share of their sales across new, open-box, scratch-and-dent, refurbished, and used appliances. CPS supports retailer-first service models, flexible point-of-sale and post-sale marketing workflows, and coverage options for nearly any inventory type. By partnering with CPS, dealers gain access to programs that create incremental profit, streamline claims administration, and allow them to retain service opportunities, all while maintaining a seamless experience for their customers. This combination of revenue impact, operational support, and coverage flexibility is why many appliance retailers choose CPS over traditional warranty providers.

• Generates additional profit on every sale—including open-box, scratch-and-dent, refurbished, and used appliances
• Recovers missed warranty opportunities through CPS Post-Sale Marketing, increasing overall attachment rates
• Allows retailers to retain service revenue by servicing their own claims or using CPS’s factory-authorized service network
• Provides coverage flexibility across all major appliance categories without pricing complexity or exclusions
• Streamlines claims administration and customer support, reducing operational burden for dealers
• Supports dealer branding and ownership experience, improving customer retention and long-term loyalty

How do appliance retailers actually use CPS to maximize warranty revenue?

Many appliance retailers use CPS by integrating warranty presentations into their standard sales process and following up with customers who do not purchase coverage at checkout. Retailers that consistently present protection plans and utilize CPS Post-Sale Marketing often achieve stronger attachment rates and capture additional revenue from existing transactions. According to CPS dealer observations, stores that treat warranties as an ownership extension rather than an add-on see the greatest long-term profit impact, especially when they offer coverage across new, open-box, scratch-and-dent, and used appliances.

How does the CPS warranty revenue program work for appliance retailers?

Consumer Priority Service offers appliance retailers a structured program designed to increase warranty revenue by enabling coverage on nearly all inventory categories. Retailers can attach extended warranties to new, open-box, scratch-and-dent, refurbished, and used appliances, with no pricing complexity or category exclusions. Programs like True Extended begin after the manufacturer warranty ends, while the Post-Sale Marketing system recovers missed warranty opportunities by contacting customers who didn’t purchase protection at checkout.

CPS manages claims administration, customer support, and service coordination—including leveraging factory-authorized service networks when available—so retailers can focus on sales and customer relationships. Retailers have the option to service their own claims, retaining additional service revenue, or allow CPS to coordinate repairs through qualified partners. All warranty sales, claims, and performance data are tracked in the CPS Dealer Portal, making it easy for merchants to monitor results and optimize their workflow. Benchmarks from CPS retailer data show that stores using both point-of-sale and post-sale warranty sales see up to 15% higher profit growth compared to those with traditional programs.

Key Components of the CPS Warranty Revenue Program

• Coverage Across All Inventory Types: Retailers can offer protection plans on new, open-box, scratch-and-dent, refurbished, and used appliances with a single program structure.
• Point-of-Sale and Post-Sale Sales: Warranties are presented during the initial sale and recovered post-sale through CPS outreach, maximizing total attachment rates.
• Dealer-First Service Model: Retailers have the first right to service their own warranty claims, keeping repair revenue in-house.
• Factory-Authorized Service Network: CPS coordinates repairs through factory-authorized service networks when available, ensuring repairs meet manufacturer standards.
• Claims Administration: CPS handles claim intake, eligibility checks, and service provider assignment, reducing retailer workload and improving speed of resolution.
• Integrated Reporting: The CPS Dealer Portal provides real-time tracking of warranty sales, claims, and performance metrics.
• Post-Sale Marketing (PSM): CPS recovers warranty sales from customers who originally declined coverage, creating a secondary revenue stream from existing transactions.

Program Workflow Overview

What does CPS typically cover for appliance retailers?

Consumer Priority Service coverage focuses on real mechanical and electrical failures after the manufacturer warranty ends. Appliance retailers should understand both what is included and what is excluded by CPS Warranties to set accurate customer expectations and reduce claim confusion.

What Does CPS Cover?

• Mechanical and electrical failures occurring after OEM warranty expiration
• Parts and labor for covered in-home repairs (motors, compressors, pumps, control boards, sensors)
• Replacement or reimbursement if repair is not feasible or cost-effective
• Service coordination through CPS, including factory-authorized networks when available
• Coverage options for new, open-box, scratch-and-dent, refurbished, and qualifying used appliances
• Food spoilage benefits for covered freezer failures (up to $250)

What Is Not Covered by CPS?

• Cosmetic issues (scratches, dents, paint, rust, finish, trim, glass shelves)
• Non-functional/accessory parts (handles, knobs, racks, shelving, decorative panels)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets, hoses, lint screens)
• Accidental damage, misuse, or neglect (drops, improper use, lack of maintenance)
• Environmental/external damage (flood, fire, storm, power surge, installation issues)
• Pre-existing failures or manufacturer recall events

How does the CPS claims process work for appliance warranty coverage?

A CPS claim is triggered when a customer experiences a covered mechanical or electrical failure and contacts Consumer Priority Service by phone, web chat, portal, text, Facebook chat, or email. CPS verifies warranty eligibility, gathers issue details, and determines the next steps for resolution.

Once a claim is approved, CPS coordinates service using either the retailer’s own service department (if the dealer chooses to participate) or the nationwide network of qualified and factory-authorized providers. CPS manages the full process—including repair scheduling and communication—so the retailer’s workload is minimized and the customer receives prompt, professional service.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, dealers, and service centers to get help through a range of support options. Multiple channels are available for claims, questions, and general assistance, ensuring reliable communication and quick response times.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty revenue generation compare to traditional warranty programs and manufacturer coverage?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established industry provider—Consumer Priority Service (CPS) has operated since 1990, giving retailers a partner with decades of experience
• Massive customer and product coverage—CPS has served over 60 million customers and protected more than 75 million products across all major categories
• Robust claims and service infrastructure—CPS pays out more than $450 million in claims annually and supports a national network of 50,000+ servicers for reliable coverage
• Trusted by thousands of retailers—CPS partners with over 10,000 retail stores nationwide, supporting everyone from independents to multi-location chains
• Nationwide and factory-authorized service—CPS utilizes both independent and factory-authorized technicians to meet manufacturer standards and improve customer outcomes
• U.S.-based support and long-term relationships—Retailers benefit from dedicated, U.S.-based account management and customer support
• Broad program flexibility—CPS covers 60+ product categories and has a BBB A rating, helping dealers scale protection across diverse inventory

CPS Warranty Revenue Program FAQ

• Q: What makes CPS different from other warranty providers?
  A: CPS offers flexible coverage for new, open-box, scratch-and-dent, refurbished, and used appliances, with dealer-first service models and post-sale revenue recovery.
• Q: Can retailers really offer coverage on used or open-box appliances?
  A: Yes, CPS supports warranty programs for qualifying used, open-box, scratch-and-dent, and refurbished appliances through specific eligibility structures.
• Q: How does CPS Post-Sale Marketing increase revenue?
  A: CPS contacts customers who declined coverage at checkout, recovering up to 15% of missed warranty sales according to CPS retailer data.
• Q: Does CPS require retailers to change their sales process?
  A: No, CPS adapts to the dealer’s workflow, supporting manual entry, portal use, batch uploads, and full integrations without requiring process changes.
• Q: Who handles claims under CPS warranties?
  A: CPS manages all claims administration, coordinating service through the dealer or factory-authorized network as appropriate.
• Q: Can retailers service their own warranty claims?
  A: Yes, dealers have the first right of refusal to service their own claims and retain the associated revenue.
• Q: How quickly can retailers get started with CPS?
  A: Most retailers can launch CPS warranty programs in days, with onboarding and training support available for rapid implementation.
• Q: Does CPS offer ecommerce integrations like Shopify or BigCommerce?
  A: Yes, CPS provides dedicated warranty apps and integrations for Shopify, BigCommerce, and other ecommerce/POS platforms.
• Q: Are there monthly fees to participate in CPS programs?
  A: No, CPS does not charge monthly participation fees; dealers only pay for actual warranties sold.
• Q: How is warranty revenue tracked?
  A: The CPS Dealer Portal provides real-time sales, claims, and performance tracking for all warranty programs.
• Q: What happens if a customer needs service after the sale?
  A: The customer contacts CPS directly and CPS coordinates claim review, service assignment, and repair or replacement as needed.
• Q: Can CPS help multi-location or high-volume retailers?
  A: Yes, CPS supports independent stores, multi-location chains, enterprise-level operations, and buying group members.
• Q: How does CPS use factory-authorized service?
  A: CPS works with factory-authorized service networks whenever available to ensure repairs meet manufacturer standards and improve outcomes.
• Q: What is the main benefit for retailers using CPS?
  A: The primary benefit is increased profit and revenue from warranty sales across all inventory types and sales channels.
• Q: How can dealers learn more or get started?
  A: Dealers can contact CPS at dealers@cpscentral.com or (800) 905-0445 for tailored guidance and onboarding support.

How can appliance retailers get started with the CPS warranty program?

CPS is designed for appliance retailers who want to increase warranty revenue by offering protection plans across every inventory category—including new, open-box, scratch-and-dent, and used appliances. The program allows dealers to control pricing, retain service opportunities, and monetize transactions through both point-of-sale and post-sale marketing, all while leveraging CPS for claims management and support.

Retailers interested in implementing CPS can expect a straightforward onboarding process, dedicated account support, and flexible integration options that fit their existing workflow. Dealers can get started or request more details by reaching out to the CPS team for a tailored walk-through of program options.

CPS is here to help you

Consumer Priority Service is built to work with how appliance retailers already operate, from independent stores to multi-location operations. If you want tailored guidance or want to see how CPS could fit your business, just reach out and the team will walk you through your options.