Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Appliance retailers can compete with manufacturer warranty offers by presenting extended protection plans at the point of sale, right after the customer makes their product decision. This timing allows the retailer to position coverage as part of the ownership experience, before the manufacturer reaches out through registration data or post-sale marketing. With Consumer Priority Service, dealers can offer coverage that begins when the manufacturer warranty ends, manage the claims process, and keep the customer relationship tied to the store. CPS dealer data shows that when protection plans are introduced at the right moment, attachment rates and revenue both increase substantially.

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When should appliance retailers present extended warranty offers to maximize attachment rates?

Protection plans should be introduced immediately after the customer commits to an appliance purchase.

Retailers see the highest warranty attachment when coverage is offered only after the customer feels confident in their product choice. Presenting the plan too soon can distract from the main purchase, while presenting it as an afterthought leaves the door open for manufacturers to market their own plans directly. The most effective approach is to connect the protection plan to the ownership timeline right at checkout, as part of the final transaction conversation—not weeks later.

• Confirm the product decision – Reinforce the customer’s choice before discussing protection
• Bridge into ownership – Transition naturally from purchase to long-term care
• Position coverage as an extension – Explain it as the next logical step in protecting their investment
• Present options confidently – Offer term choices, not a yes/no question
• Attach at checkout – Finalize protection as part of the sale, not post-purchase

CPS dealer observations show that retailers following this process achieve 25–40% higher attachment rates than those presenting protection plans inconsistently or after the sale.

Why do appliance retailers offer extended warranties at the point of sale?

Many appliance retailers offer extended warranties at the point of sale because it’s the most effective way to secure additional revenue and keep customers protected through their full ownership cycle. By making protection part of the initial purchase conversation, retailers capture the opportunity before manufacturers can market their own warranties post-sale. This approach also strengthens customer loyalty, helps stores retain service relationships, and ensures that future repairs or claims are tied back to the original retailer instead of being redirected by the OEM. Retailers consistently see higher attachment rates and improved customer satisfaction when coverage is offered right after the purchase decision.

• Captures additional profit per sale—point-of-sale attachment is consistently more profitable than post-sale warranty sales
• Prevents manufacturers from reclaiming warranty opportunities after registration—coverage is secured before OEM follow-up
• Strengthens customer loyalty by keeping the protection relationship tied to the retailer, not the manufacturer
• Increases warranty attachment rates—CPS dealer data shows higher penetration when coverage is offered at checkout
• Reduces lost revenue—retailers keep both the initial sale and the long-term service interaction
• Supports a seamless ownership experience—customers are less likely to seek third-party or OEM plans after purchase

How do appliance retailers maximize the value of offering extended warranties at the point of sale?

Many appliance retailers maximize the value of offering extended warranties by making it a standard part of every sales transaction, not just an optional add-on. Experienced stores train their teams to present protection plans immediately after the customer has made their appliance choice, using confident language and clear ownership framing. According to CPS dealer observations, stores that consistently follow this approach often see double the attachment rate compared to those that treat warranties as an afterthought or leave it up to the customer to ask. The key is making coverage part of the natural flow of the sale, not an interruption.

How does Consumer Priority Service help retailers compete with manufacturer warranty offers at the point of sale?

Consumer Priority Service gives appliance retailers the ability to offer extended coverage during the initial transaction—right when the customer is most engaged and before the manufacturer can market their own post-sale warranty. CPS protection plans are positioned as a continuation of the factory-backed experience, starting after the manufacturer warranty expires and extending through the critical early years of ownership. This approach lets retailers capture warranty attachment before the OEM can target customers with post-purchase offers, keeping service, claims handling, and future revenue tied to the original store.

Retailers can offer CPS coverage on new, open-box, scratch-and-dent, and even qualifying used appliances, with flexible options that match their inventory and business model. The CPS process is designed for in-store and ecommerce sales alike, with simple onboarding, staff training, and ongoing support. Claims are managed directly by CPS, reducing administrative workload and keeping the customer experience consistent. According to CPS dealer data, stores that standardize their point-of-sale coverage presentation see up to 40% higher attachment rates and improved customer retention.

Key Components of Competing with Manufacturer Warranty Offers at Point of Sale

• Point-of-Sale Presentation – Retailers introduce CPS coverage as part of the ownership experience immediately after the product sale, before the manufacturer can market their own warranty.
• Ownership Framing – Staff are trained to present protection as an extension of factory coverage, not an extra add-on, improving customer acceptance rates by 18–32%.
• Flexible Eligibility – CPS allows coverage on new, open-box, scratch-and-dent, and qualifying used appliances, giving retailers more opportunities than most OEM or traditional plans.
• Revenue Retention – Offering coverage at the point of sale keeps warranty revenue and future service work tied to the original retailer.
• Claims Administration – CPS manages claims, service dispatch, and customer communication, reducing retailer workload and protecting store reputation.
• Post-Sale Marketing Option – For customers who decline at checkout, CPS Post-Sale Marketing can recover up to 15% of missed warranty revenue.

Typical Workflow for Competing at Point of Sale

What is included and excluded in CPS coverage when offering extended warranties at the point of sale?

CPS coverage is designed to protect against real mechanical and electrical failures that happen after the manufacturer warranty ends, but it does not cover everything. Here’s a clear breakdown of what is and isn’t included for appliance retailers offering plans at the point of sale.

What Does CPS Cover?

• Mechanical and electrical failures that occur after the OEM warranty expires
• Parts and labor for covered repairs, including motors, control boards, compressors, and pumps
• Service coordination and claim management through CPS
• Replacement or reimbursement if the unit cannot be repaired
• Coverage options for new, open-box, scratch-and-dent, refurbished, and eligible used appliances

What Is Not Covered by CPS?

• Cosmetic damage—scratches, dents, rust, or appearance-only issues
• Non-functional parts—handles, knobs, shelves, trim, or decorative panels
• Consumables—water filters, bulbs, belts, batteries, fuses, gaskets, or air filters
• Accidental damage—drops, impacts, or misuse (unless accidental protection is specifically purchased)
• Environmental or external damage—flood, fire, weather, natural disasters, or installation-related problems

How does the Consumer Priority Service (CPS) claims process work for point-of-sale extended warranties?

When a customer experiences a covered appliance failure after the manufacturer warranty ends, they can initiate a claim directly with Consumer Priority Service using phone, web chat, portal, text, Facebook, or email. CPS reviews the issue, verifies coverage, and coordinates service with either the selling dealer or a qualified technician.

CPS manages the entire claims process from intake to repair or replacement, keeping the retailer informed and involved as needed. This approach reduces the administrative workload for the retailer and ensures a consistent, positive customer experience throughout the ownership cycle.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service is easy to reach, with multiple support channels for customers, dealers, and service centers. Whether you need to file a claim, check coverage, or get program help, CPS support is available by phone, chat, portal, text, Facebook, or email.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS extended warranty coverage compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has operated since 1990, supporting millions of customers and giving appliance retailers a long-term, proven partner
• Large-scale customer and product coverage—CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational expertise across multiple categories
• Strong claims and service infrastructure—With over $450M in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to handle high-volume warranty programs
• Extensive retail partnerships—CPS works with over 10,000 retail partners, from independent appliance stores to multi-location operations
• Nationwide and factory-authorized service capabilities—CPS supports both independent and factory-authorized repair networks, ensuring reliable service for different product types
• U.S.-based support and long-term relationships—Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad coverage across product categories—CPS supports warranties across 60+ product categories, giving retailers flexibility to protect their entire appliance inventory

Competing with Manufacturer Warranty Offers FAQ

How can appliance retailers get started with Consumer Priority Service to compete with manufacturer warranty offers?

Offering CPS extended warranties at the point of sale is one of the most effective ways for appliance retailers to increase revenue and keep the service relationship connected to their store, instead of losing future opportunities to manufacturer programs. CPS is designed for both independent stores and multi-location operations, with flexible coverage options, simplified onboarding, and ongoing support for staff training and program management.

Retailers ready to take the next step can reach out to the CPS team for a walkthrough of implementation, order processing, and integration options. Whether you’re looking to add coverage to your in-store process or expand your ecommerce warranty attachment, CPS makes it easy to get started and grow your warranty revenue.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether you want a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk you through your setup and help you get started quickly. Reach out for a tailored walkthrough and get everything in place the right way.