Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Yes—a warranty provider that actually supports your service department will give you the right to handle your own claims, pay on time and at market rates, and won’t bypass you for outside service networks. Consumer Priority Service (CPS) gives appliance retailers the first opportunity to service their own customers, ensuring service revenue stays in-store and customer relationships are protected. CPS coordinates claims, pays industry-standard rates, and only dispatches outside providers if you choose not to service the claim. According to CPS dealer observations, stores with service participation often see higher customer retention and additional profit from warranty work.

CPS APPLIANCE WARRANTY PROGRAM

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What makes a warranty program truly dealer-supportive?

A genuinely dealer-supportive warranty program puts service participation, fair compensation, and long-term partnership at the center of its structure.

Consumer Priority Service (CPS) programs—including True Extended, 50% Back, and SND Coverage—are built so the dealer always gets first right of refusal to service their own customers. This means you remain the primary contact for post-sale service, earn repair revenue, and maintain your customer relationship.

• First right of refusal – Dealers can choose to service their own claims before CPS assigns outside providers.
• Industry-standard rates – CPS pays dealers fair rates, promptly and transparently.
• Flexible coverage – Programs like True Extended, 50% Back, and SND Coverage support new, open-box, scratch-and-dent, and used appliances alike.
• Program choice – Dealers decide which CPS programs to implement and can mix new, SND, and 50% Back options for revenue optimization.
• Customer experience – Because the dealer services their own customers, post-sale satisfaction and loyalty improve, as shown in CPS service data.

Why do appliance retailers use warranty programs that support in-house service?

Appliance retailers choose warranty programs like CPS True Extended, 50% Back, and SND Coverage because they allow dealers to keep service revenue in-house and maintain direct relationships with their customers. By giving retailers the option to service their own warranty claims, these programs provide more control over the post-sale experience and help strengthen long-term customer loyalty. This structure also leads to more predictable revenue, better utilization of service departments, and improved customer satisfaction compared to programs that bypass the selling dealer. Many dealers see a measurable lift in profit and retention when they participate in their own warranty service, as shown in CPS dealer performance benchmarks.

• Keeps service revenue with the retailer—dealers earn profit from both the initial sale and warranty repairs
• Allows direct control over the customer experience—retailers manage service timelines, communication, and repair quality
• Supports long-term customer loyalty—customers return to the original store for both sales and service
• Improves technician utilization—service departments stay busier and more efficient by handling warranty work
• Provides operational flexibility—dealers can choose to service claims or allow CPS to coordinate repairs as needed
• Simplifies administration—CPS manages claims logistics and pays dealers promptly at industry-standard rates

How do appliance retailers typically use CPS warranty programs to support their service departments?

Many appliance retailers use CPS programs by integrating them directly into their sales and service workflows. Experienced dealers often assign warranty claims to their own service teams first, ensuring they capture additional repair revenue and maintain a seamless customer experience. In practice, successful stores treat CPS warranties as an extension of their existing service offerings, using tools like the CPS Dealer Portal for claim tracking and revenue reporting. According to CPS service data, retailers who actively participate in their own warranty service see stronger customer retention and more repeat business over time.

How do CPS warranty programs for appliance retailers actually work?

Consumer Priority Service (CPS) warranty programs—True Extended, 50% Back, and SND Coverage—are structured so appliance retailers can choose to service their own warranty claims before any outside network is involved. When a customer files a claim, the dealer receives the first opportunity to handle the repair. If the dealer declines or does not offer service, CPS coordinates with a nationwide network of qualified or factory-authorized service providers. Claims are managed through the CPS portal, with prompt payment at industry rates and clear administrative support.

Retailers can select which CPS programs fit their inventory—True Extended for new and qualifying SND/open-box appliances, 50% Back for new appliances with refund potential, and SND Coverage for scratch-and-dent, refurbished, and used inventory. This structure allows dealers to monetize more inventory types, optimize service department utilization, and provide a consistent post-sale experience to customers, regardless of the product’s original warranty status.

Key Features of CPS Warranty Programs Supporting Dealer Service

• Dealer First Right of Refusal: The dealer always gets the first option to service covered claims, keeping repair revenue in-house.
• Nationwide Service Coordination: If the dealer declines, CPS assigns a qualified technician from a broad service network.
• Claims Administration: CPS manages all claim intake, eligibility checks, and repair logistics, reducing dealer administrative workload.
• Flexible Coverage Programs: Options for new, open-box, scratch-and-dent, refurbished, and used appliances under True Extended, 50% Back, and SND Coverage.
• Prompt, Fair Payment: Dealers are paid at industry-standard rates for completed warranty repairs.
• Transparent Tracking: Claims and payments can be tracked through the secure CPS Dealer Portal.

What is included and excluded in CPS warranty coverage?

CPS warranty programs for appliance retailers are designed to cover functional failures while setting clear boundaries on exclusions. Here’s a quick breakdown:

What Does CPS Cover?

• Mechanical and electrical failures occurring after the manufacturer warranty ends
• Parts and labor for covered repairs
• Service coordination through the dealer or qualified CPS network
• Replacement or reimbursement if repair is not feasible
• Coverage options for new, open-box, scratch-and-dent, refurbished, and used appliances (with qualifying plan)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint issues)
• Non-functional parts (handles, knobs, shelves, trim, decorative pieces)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage (impact, drops, misuse, improper installation)
• Environmental damage (water, flood, fire, natural disasters)
• Pre-existing conditions or issues during manufacturer warranty period

How does the Consumer Priority Service (CPS) claims process work for appliance retailers?

A claim is initiated when a customer contacts Consumer Priority Service (CPS) through phone, web, portal, text, or chat to report a covered appliance failure. CPS reviews coverage eligibility and either routes the claim to the selling dealer for service or assigns a qualified technician if the dealer chooses not to handle the repair.

CPS manages the entire claims process—including repair authorization, scheduling, and resolution—so the dealer can focus on their business. Customers are kept informed throughout, and dealers who participate in claims benefit from additional service revenue and a stronger customer relationship.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service (CPS) makes support simple and accessible with multiple channels for customers, dealers, and service centers to get help quickly.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does Consumer Priority Service (CPS) compare to manufacturer warranties and traditional protection plans for dealer service participation?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Founded in 1990, Consumer Priority Service (CPS) brings over three decades of experience to appliance warranty programs, making them a stable partner for retailers
• CPS has served over 60 million customers and covered more than 75 million products, reflecting deep operational scale and expertise
• With $450M+ in claims paid annually and a network of 50,000+ servicers nationwide, CPS can handle high-volume and complex service needs
• More than 10,000 retail partners—from independent stores to national chains—work with CPS, showing strong dealer trust and long-term relationships
• CPS supports both independent repair shops and factory-authorized service, providing reliable solutions for all major appliance brands
• A U.S.-based support team and hands-on onboarding ensure retailers and customers get responsive, real-time help
• CPS covers over 60 product categories and holds a BBB A rating, giving retailers flexibility and credibility across their inventory

CPS Dealer Service Support FAQ

How can appliance retailers get started with CPS warranty programs that support in-house service?

CPS warranty programs that support in-house service are designed for appliance retailers who want to retain service revenue, maintain direct customer relationships, and offer flexible coverage across new, SND, open-box, and used inventory. By giving the dealer first right of refusal on every claim, Consumer Priority Service (CPS) ensures you stay involved in the post-sale experience and can benefit from both the sale and repair. Implementation is straightforward and supported by onboarding, training, and real-time claim tracking for all types of retailers.

Dealers interested in learning more or getting started can reach out to CPS directly for tailored guidance, program setup, and to explore which plan options best fit their inventory and service model.

CPS is here to help you

Consumer Priority Service (CPS) already works for independent stores, multi-location retailers, and dealers with or without service departments. If you want to see how CPS can help you maximize revenue and support your service team, reach out and the CPS team will walk through your setup and options.