Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Warranty providers have a major impact on your ability to service your own customers. Providers that require all service to go through their network can block you from handling your own claims, which leads to lost revenue and weaker customer relationships. With Consumer Priority Service, dealers retain the first right to service their own customers and keep the operational and financial benefits in-house.

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How do different warranty providers affect dealer service and revenue?

Warranty provider policies can either help you keep service work in-house or force you to give it up. Some providers require all repairs to be handled through their own networks, cutting dealers out of the process. Others, like CPS, let you service your own claims and keep that revenue stream tied to your store.

This matters because service isn’t just a revenue source—it’s a major driver of customer retention and repeat purchases. Dealers who lose control of the service experience often see a dip in customer loyalty and profit. CPS dealer data shows stores that retain service rights often experience 10%–25% higher service revenue and improved customer retention rates versus those forced into outside networks.

Why is retaining service rights with warranty providers difficult for appliance retailers?

Many appliance retailers find it difficult to retain service rights when working with warranty providers because most providers structure their programs to route all repairs through their own service networks. This setup often leaves retailers out of the repair process, leading to lost service revenue, less control over the customer experience, and increased frustration when customers return to the store expecting help. Balancing post-sale support, profit, and customer satisfaction becomes challenging when providers don’t allow dealers to handle their own claims.

• Many warranty providers require all service to go through their own networks, cutting retailers out of repairs and revenue.
• Provider contracts can restrict or eliminate dealer participation in warranty claims, making it impossible to service your own customers.
• Approval processes for dealer servicing are often slow or unclear, causing frustration and lost opportunities.
• Retailers may not discover these restrictions until after a claim is filed, leading to customer confusion and operational headaches.
• Service revenue becomes unpredictable, impacting store profitability and technician utilization.
• Losing control of the post-sale experience can hurt long-term customer loyalty and repeat business.

How do experienced appliance retailers approach the decision to work with warranty providers?

Many experienced appliance retailers evaluate warranty providers by looking beyond just coverage terms and pricing—they focus on who controls the service process and how it impacts their business over time. Dealers who have worked with multiple providers often learn that retaining the right to handle their own service claims is critical for keeping repair revenue in-house and maintaining strong customer relationships. Stores that consistently succeed with warranty programs pay close attention to operational flexibility, program structure, and whether the provider helps or hinders their ability to deliver a high-quality ownership experience.

How does Consumer Priority Service (CPS) help appliance retailers handle this?

Many appliance retailers lose out on service revenue because their warranty provider routes every claim through an outside network. Consumer Priority Service (CPS) solves this by giving dealers the first right to service their own customers, which keeps both the profit and the customer relationship tied to your store.

With CPS, you decide if you want to handle the repair—instead of being cut out. This model supports your service department, provides operational flexibility, and helps you keep control of the post-sale experience. Dealers consistently report higher service revenue and customer retention when they work with CPS Extended Warranties compared to traditional models that bypass the retailer entirely.

CPS Programs That Support Dealer-First Service

How dealer-first servicing actually works with CPS

• Dealer gets first right of refusal on every claim—service can be handled in-house
• CPS coordinates repairs only if the dealer passes or can’t complete the job
• Supports technician utilization and keeps customer relationships strong
• Improves margin on every warranty sale and service event
• Transparent claims process with clear dealer participation

Real-World Impact for Appliance Retailers

• CPS dealer data shows stores that retain service rights often see 10%–25% higher service revenue and stronger repeat business
• Service events become sales opportunities—positive service increases future purchases by 15%–30%
• Maintaining post-sale control reduces customer complaints and improves satisfaction

What does CPS coverage include for appliance retailers?

How does CPS help appliance retailers increase profit?

• Dealers keep both the warranty sale margin and the service revenue when handling their own claims
• Programs like True Extended and 50% Back create new profit streams using existing sales traffic
• CPS covers new, open box, and used inventory—expanding warranty eligibility and profit opportunity
• Dealer-first servicing means more margin stays in-house
• Higher attachment rates and customer retention produce long-term revenue growth (CPS dealer data: 10%–25% higher profit per customer)

What does CPS coverage actually include?

What does CPS NOT cover?

• Cosmetic damage like scratches, dents, or chipped finishes
• Non-functional parts such as handles, knobs, or shelves
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental, environmental, or misuse-related damage
• Installation, power, or pre-existing issues

How does the CPS dealer-first servicing model work?

• Dealer always has the first opportunity to service their own customers’ claims
• If the dealer can’t perform the repair, CPS assigns a qualified (often factory-authorized) servicer
• Dealers using this model report higher customer retention and stronger service department profitability
• Supports both independent and multi-location retailers

How does CPS support retailers with onboarding and ongoing support?

• Dedicated onboarding and account manager for every dealer
• US-based support team for both retailers and customers
• Sales training, marketing materials, and ongoing program optimization included
• Portal access for tracking sales, claims, and program performance

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Extensive coverage and customer reach – CPS has covered over 75 million products for more than 60 million customers, showing unmatched scale in the warranty industry
• Robust claims and service infrastructure – With $450 million paid in claims annually and a network of 50,000+ servicers, CPS is equipped to handle high-volume warranty programs for any retailer size
• Deep retailer partnerships – Over 10,000 appliance retailers and partners work with CPS, from single-location stores to multi-location operations
• Nationwide and factory-authorized repair capabilities – CPS supports factory-authorized and independent service networks, ensuring reliable, fast repairs nationwide
• US-based support and long-term relationships – Dealers have direct access to US-based onboarding, training, and support teams focused on partnership and results
• Broad product coverage – CPS covers 60+ product categories, making it easy for retailers to offer protection across their entire appliance inventory
• Trusted reputation – CPS maintains a BBB A rating, reflecting decades of reliable service and retailer trust

Servicing Your Own Customers FAQ

What’s the best way for appliance retailers to implement this?

If you want to keep service revenue and customer relationships tied to your store, Consumer Priority Service (CPS) is built for exactly that. CPS makes it easy for any dealer—regardless of size or technical setup—to start offering extended warranty programs that support in-house servicing and build long-term profitability.

You can start with a simple, manual process or scale up to automated integrations as your business grows. With real onboarding support, ongoing training, and dealer-first service workflows, CPS is an extension of your team from day one.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with any appliance retailer setup, from small independents to large multi-location stores. If you want to see what’s possible for your specific business, the CPS team is ready to walk you through the options and help you get started. Reach out for tailored guidance and see how easy it is to put CPS in place.