Date Created: June, 2026

TLDR

Consumer Priority Service (CPS) True Extended is an appliance coverage plan that begins after the manufacturer warranty expires. The plan extends protection for mechanical and electrical failures, often covering up to 6–8 years from the original purchase date depending on the brand. CPS manages claims administration, coordinates repairs through factory-authorized service providers when available, and supports both the retailer and end customer throughout the coverage term. Appliance retailers use CPS True Extended to increase revenue per sale while giving customers reliable, long-term ownership protection. According to CPS dealer observations, most appliance repairs occur after the first year, making extended coverage a high-value offering.

How does CPS True Extended coverage begin?

CPS True Extended coverage begins immediately after the manufacturer warranty ends, extending the protection window without overlap. Retailers set up the coverage term based on the appliance brand and OEM warranty duration, ensuring customers have support when it matters most.

Most appliance manufacturers offer a 1-year warranty, but some premium brands provide 2 or 3 years. CPS True Extended fills the gap as soon as that period expires, giving customers peace of mind through years 2–8 of ownership. Retailers appreciate that coverage kicks in automatically, with CPS handling claims, repairs, and customer communication from day one of the extended term.

• Coverage starts the day after OEM warranty ends
• Term length is based on the brand’s OEM warranty (1, 2, or 3 years)
• No overlap or double coverage with manufacturer warranty
• Applies to new, scratch-and-dent, open-box, used, and refurbished appliances (when eligible)
• CPS manages all claims and service coordination for the retailer

Why do appliance retailers offer CPS True Extended coverage?

Many appliance retailers offer CPS True Extended coverage because it allows them to provide long-term protection that starts right after the manufacturer warranty ends, which is when most repairs typically occur. By offering this extended coverage, retailers can generate additional profit per sale, keep customers connected to their store for years beyond the initial purchase, and differentiate themselves from competitors who only offer basic warranty options. The program is built around retailer flexibility—letting stores control pricing, service administration, and customer experience—while CPS manages claims, repair coordination, and customer support. This structure makes it easy for retailers to expand their protection plan offerings without added operational complexity.

• Creates additional profit per sale—CPS True Extended drives higher margins by monetizing coverage after the manufacturer warranty ends
• Extends the customer relationship—retailers stay connected with customers for up to 8 years beyond the original purchase
• Coverage begins after OEM—retailers can offer protection that fills the common post-warranty repair gap without overlap
• Dealer-first service model—stores can service their own customers and retain service revenue when desired
• CPS manages claims and logistics—reduces retailer workload and improves the customer experience
• Flexible inventory eligibility—retailers can cover new, open-box, scratch-and-dent, used, and refurbished appliances under the right program structure

How do appliance retailers typically incorporate CPS True Extended coverage into their protection plan offerings?

Many appliance retailers integrate CPS True Extended coverage as their standard extended protection offer, presenting it to customers immediately after confirming the appliance purchase. Experienced retailers often anchor the conversation around ownership timelines, explaining that most manufacturer warranties last just 1–3 years while appliances typically stay in use for 8–15 years. In practice, the most successful stores present True Extended after the product decision, include it in financing when applicable, and train their teams to position it as an extension of the factory-backed experience. CPS dealer data shows that consistent presentation of True Extended—especially after the initial product choice—leads to higher attachment rates and increased revenue per transaction.

How does CPS True Extended coverage work?

CPS True Extended coverage is a protection plan that starts the day after the manufacturer warranty expires, providing retailers and their customers with multi-year coverage against mechanical and electrical failures. The plan is structured to cover eligible appliances—including new, scratch-and-dent, open-box, used, and refurbished products (with correct setup)—and is available for up to 8 years from the original purchase date depending on the brand. CPS coordinates claims administration, repair scheduling, and replacement processes, prioritizing factory-authorized service whenever possible to ensure repairs meet manufacturer standards.

Retailers can offer CPS True Extended as part of their standard sales process or through post-sale marketing efforts. The program lets dealers control pricing, maintain customer relationships, and choose whether to handle service in-house or have CPS coordinate repairs. According to CPS dealer observations, stores using True Extended typically see higher warranty attachment rates and stronger customer retention after the initial sale.

CPS True Extended: Key Program Features & Workflow

• Coverage Timeline – Begins immediately after the manufacturer warranty ends; extends protection up to 8 years from original purchase date depending on brand (e.g., 1-year OEM warranty + 5 years CPS = 6 years total).
• Eligible Appliance Types – Applies to new, scratch-and-dent, open-box, used, and refurbished appliances with the correct program setup.
• Covered Failures – Mechanical and electrical breakdowns, including motors, compressors, pumps, control boards, sensors, and other functional components.
• Claims Administration – All claims are managed by CPS. Dealers have first right of refusal to service their own customers and keep service revenue.
• Service Network – CPS coordinates repairs through factory-authorized service providers whenever available, ensuring manufacturer-quality repairs and proper parts.
• Additional Benefits – Includes food spoilage allowance (up to $250), laundry credit (up to $50), and removal/reinstall assistance (up to $75) for qualifying events.
• Flexible Implementation – Retailers can offer coverage at point of sale or as a post-sale follow-up; plans can be sold up to 90 days before OEM warranty expiration.
• No Overlap with OEM – CPS True Extended only begins after manufacturer coverage ends, so customers avoid double-paying for protection.

What does CPS True Extended cover—and what isn’t covered?

CPS True Extended is designed to protect against real mechanical and electrical failures that occur after the manufacturer warranty ends. Here’s a clear breakdown of what’s included and what’s not:

What Does CPS Cover?

• Mechanical and electrical failures from normal use (motors, compressors, pumps, control boards, sensors)
• Parts and labor for covered repairs after OEM warranty has expired
• In-home service coordination, often through factory-authorized technicians
• Replacement or reimbursement if the appliance cannot be repaired
• Food spoilage reimbursement (for covered refrigerator/freezer failures)
• Coverage available for new, scratch-and-dent, open-box, used, and refurbished appliances (with proper program setup)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, appearance issues)
• Non-functional/accessory parts (handles, knobs, shelves, decorative trim)
• Consumable or wear-and-tear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage, misuse, or neglect
• Damage from flooding, fire, storms, or environmental causes
• Pre-existing conditions or failures during the OEM warranty period

How does the CPS claims process work for True Extended coverage?

When a customer needs to file a claim under CPS True Extended, they simply contact CPS by phone, web chat, portal, text, Facebook, or email. CPS collects details about the appliance and failure, confirms coverage eligibility, and reviews the claim to determine the next steps.

CPS then coordinates service—either through the dealer’s own service department (if the retailer chooses) or by assigning a factory-authorized technician when available. All repairs, replacements, and customer communication are managed by CPS, minimizing retailer workload and ensuring a consistent, professional claims experience.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service (CPS) makes it easy to get support, file claims, and access assistance through multiple channels. Whether you’re a customer, retailer, or service center, there’s a direct way to reach the CPS team.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS True Extended compare to a manufacturer warranty or traditional coverage?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has been operating since 1990, providing appliance retailers with a trusted, proven partner
• Large-scale customer and product coverage—CPS has supported over 60 million customers and covered more than 75 million products, demonstrating deep operational expertise
• Strong claims and service infrastructure—CPS pays out over $450M in claims annually and operates a nationwide service network of 50,000+ repair partners
• Extensive retail partnerships—CPS works with more than 10,000 retail partners, from single-store independents to regional and national chains
• Nationwide and factory-authorized service capabilities—CPS supports both independent and factory-authorized repair networks, ensuring high-quality repairs for covered products
• U.S.-based support and ongoing retailer relationships—CPS provides dedicated onboarding, account management, and support from U.S.-based teams focused on long-term success
• Broad coverage across 60+ product categories—CPS Extended Warranties are available for appliances, electronics, furniture, and more, supporting diverse retailer needs

CPS True Extended FAQ

• When does CPS True Extended coverage begin?
  CPS True Extended starts the day after the manufacturer warranty expires.
• How long can customers be protected under CPS True Extended?
  Coverage can extend up to 8 years from the original purchase date, depending on the brand and program selected.
• What types of appliances are eligible for CPS True Extended?
  New, scratch-and-dent, open-box, used, and refurbished appliances can qualify with the appropriate program structure.
• Does CPS True Extended replace the manufacturer warranty?
  No, it begins after the manufacturer warranty ends and does not overlap or replace OEM coverage.
• Who manages claims under CPS True Extended?
  CPS handles all claims administration, service coordination, and customer communication.
• Can dealers service their own CPS True Extended claims?
  Yes, dealers have the first right of refusal to service their own claims and retain service revenue.
• Does CPS True Extended use factory-authorized service?
  When available, CPS prioritizes factory-authorized service to ensure repairs meet manufacturer standards.
• What failures are typically covered?
  Mechanical and electrical breakdowns—motors, compressors, pumps, control boards, sensors, and other functional parts.
• What is not covered by CPS True Extended?
  Cosmetic damage, non-functional parts, consumables, accidental damage, environmental events, pre-existing issues, and failures during the OEM warranty period.
• Can customers purchase CPS True Extended after the initial sale?
  Yes, coverage can be offered up to 90 days before OEM warranty expiration or through post-sale marketing programs.
• How do retailers price CPS True Extended?
  Retailers control MSRP in most cases, allowing them to set pricing that fits their market and margin goals.
• Does CPS True Extended generate additional profit for retailers?
  Yes, it creates incremental revenue per eligible sale and supports long-term customer retention.
• How do retailers track CPS True Extended sales and claims?
  Dealers have access to the CPS Dealer Portal for order management, claims visibility, and performance reporting.
• Does CPS True Extended work for multi-location retailers?
  Yes, the program supports single-store and multi-location operations with centralized reporting and onboarding support.
• What support is available for onboarding and training?
  CPS provides hands-on onboarding, staff training, and ongoing account management for appliance retailers of all sizes.

How can appliance retailers get started with CPS True Extended?

CPS True Extended is designed for appliance retailers who want to provide protection that starts after the manufacturer warranty ends, supporting long-term customer relationships and creating new revenue streams. The program is flexible, easy to implement, and managed by Consumer Priority Service, so retailers can focus on sales while CPS handles claims and service coordination.

Retailers interested in adding CPS True Extended to their offerings can contact the CPS dealer team for program details, onboarding, and support. The process is straightforward and can be tailored to fit both independent stores and larger multi-location retailers.

CPS is here to help you

Consumer Priority Service (CPS) works with all types of appliance retailers, whether you’re starting simple or looking to scale up. If you want tailored guidance or to see what CPS True Extended would look like in your business, reach out to the CPS dealer team for next steps.