Date Created: June, 2026

TLDR

CPS True Extended coverage can provide customers with up to 6–8 years of total protection for appliances, depending on the length of the manufacturer warranty. The plan begins after the OEM warranty expires and extends coverage by up to 5 additional years, so total coverage is always manufacturer warranty plus CPS term. CPS manages claims, service, and customer support throughout the coverage period. Appliance retailers use CPS True Extended to offer long-term protection, increase revenue per sale, and support customers well beyond the standard warranty window. CPS dealer data shows that most major appliance repairs occur after the original manufacturer coverage ends, making this type of program a key profit driver.

How long can appliance customers be covered with CPS True Extended?

CPS True Extended coverage can last up to 8 years total on appliances, but the exact coverage window depends on the brand’s original manufacturer warranty.

Here’s how it works: the manufacturer warranty handles the first 1–3 years (sometimes more for ultra-premium brands), and CPS True Extended picks up with up to 5 years of additional protection after the OEM coverage ends. For most mainstream brands with a 1-year warranty, that means up to 6 years total. For brands with longer warranties (like Speed Queen or Sub-Zero), it can stretch to 7 or 8 years from date of purchase.

Note: CPS True Extended always starts after the OEM warranty period and can extend coverage by up to 5 additional years. Coverage windows are brand-specific. This structure helps retailers maximize both revenue and customer experience, as shown by CPS dealer data and retail benchmarks.

Why do appliance retailers offer CPS True Extended coverage?

Appliance retailers offer CPS True Extended coverage because it allows them to provide long-term protection that picks up where the manufacturer warranty ends—helping customers avoid out-of-pocket repair costs in the years when most failures actually occur. Retailers gain an additional revenue stream on every eligible appliance sale, while customers get factory-authorized service and claims support well beyond what traditional extended warranties offer. This program is especially valuable for stores looking to improve profit margins, stand out in their market, and create a stronger ownership experience for their customer base.

• Retailers create additional profit on every eligible appliance sale by extending coverage beyond the OEM warranty period
• Coverage begins after the manufacturer warranty expires, reducing overlap and maximizing value for both retailer and customer
• CPS Warranties allow retailers to offer up to 8 years of total protection on select brands, supporting long-term customer relationships
• Claims administration and service coordination are handled by CPS, lowering operational workload for retailers
• Flexible program structure helps retailers support new, open-box, scratch-and-dent, and qualifying used inventory
• CPS program data shows retailers using True Extended often see higher attachment rates and improved customer satisfaction compared to traditional warranty models

How do appliance retailers typically incorporate CPS True Extended coverage into their protection plan offerings?

Many appliance retailers incorporate CPS True Extended coverage as their primary post-OEM protection option, presenting it to customers after they’ve made a product decision. Experienced stores often use a standardized approach—educating buyers on the difference between manufacturer and extended coverage timelines, then offering True Extended as a way to lock in long-term support and peace of mind. Retailers offering multiple term options (3, 4, or 5 years post-OEM) often see higher attachment rates, according to CPS dealer observations, because the flexibility matches a wider range of customer ownership timelines.

How does CPS True Extended coverage work?

CPS True Extended coverage is designed to start the day after the manufacturer warranty expires, giving customers an additional 1 to 5 years of protection against mechanical and electrical failures. This structure means total coverage can reach up to 6, 7, or even 8 years from the original purchase, depending on the appliance brand’s OEM warranty length. Coverage is available on new appliances and can also be applied to qualifying open-box, scratch-and-dent, refurbished, and used inventory under the correct program setup.

Appliance retailers can select the coverage term and offer it as a value-add at the point of sale or as a post-sale add-on. CPS handles claims administration, coordinates service using factory-authorized or qualified technicians, and manages customer communication throughout the coverage term. This reduces operational burden for the retailer while keeping service quality and customer retention high. CPS dealer data shows that this type of post-OEM coverage increases both attachment rates and profit per sale, especially in stores that consistently educate customers on coverage timing.

• Coverage includes mechanical and electrical failures, not cosmetic or consumable parts
• Claims can be filed by customers online, by phone, by text, or through the dealer
• Applies to virtually all major appliance brands with term flexibility based on OEM warranty length

What does CPS True Extended actually cover—and what isn’t covered?

CPS True Extended is designed to protect against the repair costs that matter most during long-term appliance ownership. Coverage starts after the manufacturer warranty ends and applies to key mechanical and electrical failures. It’s not a blanket policy—there are clear boundaries around what’s included and what’s not.

What Does CPS Cover?

• Mechanical and electrical failures after the OEM warranty expires (compressors, motors, control boards, sensors, pumps, fans, etc.)
• Parts and labor for covered repairs, with claims handled by CPS
• Service coordination through factory-authorized or qualified technicians
• Replacement or reimbursement if the appliance can’t be repaired (per program terms)
• Food spoilage coverage for covered freezer failures (up to $250)
• Applies to new appliances, and with the right setup, qualifying open-box, scratch-and-dent, refurbished, and used inventory

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, paint, trim, shelves, handles, knobs)
• Consumable and maintenance items (filters, bulbs, batteries, belts, fuses, gaskets, hoses, lint screens)
• Accidental damage, misuse, abuse, or neglect (physical impact, spills, improper use, overloading)
• Environmental or external events (flood, water intrusion, fire, storms, power surges, installation errors)
• Pre-existing failures, manufacturer recalls, or anything covered under the original OEM warranty period

Quick rule: If it’s a functional failure that happens during normal use after the manufacturer warranty ends, it’s likely covered. Cosmetic, accidental, environmental, and maintenance-related issues are not.

How does the CPS claims process work for True Extended appliance coverage?

When a covered appliance needs service after the OEM warranty, the customer (or the retailer on their behalf) initiates a claim directly with Consumer Priority Service (CPS) by phone, web portal, text, or chat. CPS then verifies coverage, reviews the issue, and assigns a factory-authorized or qualified technician to handle the repair—either through the original retailer’s service department or the CPS service network.

CPS manages the process from claim intake through repair completion, replacement, or reimbursement if needed. This structure means the retailer is not responsible for claims administration but can still participate in service revenue if they choose. Customers benefit from clear communication, multiple ways to get help, and a service process that’s guided from start to finish.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for anyone—customers, retailers, or service centers—to reach out for support, claims help, or general assistance through multiple contact options.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS True Extended coverage compare to manufacturer warranties and traditional extended warranties?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established provider since 1990—CPS brings over three decades of experience supporting retailers and customers across the U.S.
• CPS has served more than 60 million customers and covered over 75 million products, showing real scale and expertise in warranty administration
• With over $450 million in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built for high-volume, high-reliability retail programs
• 10,000+ retail partners rely on CPS for everything from single-location to multi-store appliance operations
• CPS offers factory-authorized repair capabilities and a U.S.-based support team, ensuring quality service and responsive assistance
• Long-term retailer relationships, BBB A rating, and broad product category support (over 60 categories) give dealers confidence in CPS as a partner
• CPS covers new, open-box, scratch-and-dent, refurbished, and used appliances under flexible program structures—helping retailers serve all customer types

CPS True Extended FAQ

• When does CPS True Extended coverage begin? CPS True Extended coverage always starts the day after the manufacturer warranty expires on the appliance.
• How many years of total coverage can customers get? Depending on the brand, customers can get up to 6, 7, or 8 years of total coverage (OEM warranty plus up to 5 years of CPS True Extended).
• Is coverage length the same for every brand? No, total coverage depends on the original OEM warranty—brands with longer OEM coverage get longer total protection.
• Can CPS True Extended be sold on scratch-and-dent or open-box appliances? Yes, when set up correctly, CPS True Extended can be applied to qualifying open-box, scratch-and-dent, refurbished, and used inventory.
• Does CPS True Extended overlap with the manufacturer warranty? No, CPS True Extended only activates after the OEM warranty ends to avoid overlapping coverage.
• What does CPS True Extended cover? It covers mechanical and electrical failures—things like control boards, motors, compressors, sensors, and pumps—after the OEM warranty expires.
• What does CPS True Extended exclude? Cosmetic damage, consumable parts, accidental damage, misuse, and issues covered by the OEM warranty are not included.
• How do customers file a claim? Customers can file a claim by phone, web, text, chat, or through the retailer; CPS manages the entire process.
• Can the retailer service CPS True Extended claims? Yes, retailers have first right of refusal to service their own claims and retain service revenue if eligible.
• How does CPS True Extended compare to traditional warranties? Unlike traditional extended warranties that overlap with OEM coverage, CPS True Extended starts after OEM coverage, extending protection further into the ownership cycle.
• Can customers add True Extended coverage after the original sale? Yes, CPS allows post-sale marketing and coverage attachment up to 90 days before OEM expiration in most cases.
• Are all appliances eligible for the maximum coverage term? Appliances must be new or qualifying inventory, and the maximum term depends on OEM warranty length and program rules.
• Does CPS True Extended cover food spoilage? Yes, up to $250 in food spoilage is covered for eligible freezer failures under CPS True Extended.
• Who pays for parts and labor during the CPS coverage period? CPS pays for covered parts and labor when a covered failure occurs after the manufacturer warranty period.
• Can customers transfer CPS True Extended coverage if they sell their appliance? Yes, most CPS True Extended plans are transferable to a new owner for the remainder of the term, subject to program rules.

How can appliance retailers get started with CPS True Extended?

CPS True Extended is designed for appliance retailers who want to offer long-term protection that begins after the manufacturer warranty runs out, with flexible terms and claims handled by Consumer Priority Service. Retailers benefit from increased revenue, improved customer satisfaction, and a program structure that supports new and qualifying non-new inventory without overlapping OEM coverage.

Getting started is straightforward—retailers can contact CPS for onboarding, training, and program setup. Whether you operate a single store or a multi-location chain, CPS provides the support and flexibility needed to integrate True Extended coverage into your sales process and maximize profit per sale.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.