Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR or Quick Answer

Retailers should match the warranty term to the appliance brand’s manufacturer warranty, then offer CPS True Extended coverage for up to 5 additional years after the OEM warranty ends. CPS True Extended plans flexibly bridge the gap between short OEM warranties and real ownership timelines, with total coverage up to 8 years for select brands. The 50% Back plan is a 5-year offering from purchase, while SND cards provide a solution for open-box, scratch-and-dent, or used appliances. This approach lets retailers protect more customers, maximize revenue per sale, and align protection with real-world ownership cycles—CPS dealer data shows retailers using this strategy consistently achieve higher attachment rates and repeat business.

What warranty options does Consumer Priority Service offer for different appliance brands?

Consumer Priority Service gives appliance retailers three main options: True Extended, 50% Back, and SND cards. True Extended plans start after the manufacturer warranty ends and can add 1–5 years of coverage, stacking up to 8 years total on brands like Speed Queen. The 50% Back plan always provides 5 years from the purchase date, overlapping with the OEM warranty, and returns 50% of the plan price if unused. SND cards allow retailers to offer real coverage for scratch-and-dent, open box, or used inventory—segments often missed by traditional providers. This flexibility is why many appliance stores use multiple CPS program types across new, discounted, and returned inventory. Retailers can tailor their warranty offerings by brand, inventory type, and customer preference, helping to boost penetration rates and capture warranty revenue across all sales channels.

Why do appliance retailers offer CPS warranty terms that match each brand’s OEM coverage?

Retailers offer CPS warranty terms tailored to each brand because OEM coverage periods vary widely—most are just 1 year, but some premium brands offer up to 3 years. By matching the protection plan to the brand’s original coverage and then extending with CPS True Extended, 50% Back, or SND cards, retailers can provide seamless, long-term protection that aligns with real-world appliance ownership. This approach boosts customer trust, increases attachment rates, and captures more warranty revenue, while also giving retailers flexibility to cover all inventory types from new to open box and used.

• Enables retailers to maximize warranty revenue by extending coverage well beyond short OEM terms
• Aligns protection plans with actual ownership cycles, increasing customer satisfaction and repeat business
• Lets retailers cover open box, scratch-and-dent, and used appliances that traditional programs miss
• Improves attachment rates—CPS dealer benchmarks show 10–25% higher penetration using this approach
• Keeps service and replacement revenue with the selling dealer, not the manufacturer
• Simplifies sales training and program adoption by standardizing coverage logic across all brands

How do appliance retailers typically use CPS warranty programs for different brands?

Many appliance retailers use CPS warranty programs by first confirming the manufacturer warranty period for each brand, then recommending the most appropriate CPS plan to fill the coverage gap. For standard brands with a 1-year OEM warranty, True Extended plans up to 5 years are common. Premium brands with 2–3 year OEM coverage often see shorter True Extended terms layered on top. Retailers frequently combine 50% Back for customers who want refund potential, and use SND cards to protect open box, scratch-and-dent, or used products. This approach allows stores to offer consistent, brand-appropriate protection across all inventory, unlocking new revenue and improving the customer experience.

How does CPS structure warranty coverage and terms for different appliance brands?

Consumer Priority Service structures appliance warranty coverage so that retailers can match the term and start date to the brand’s manufacturer warranty. CPS True Extended begins after the OEM warranty expires, adding up to 5 years depending on what the customer selects and the brand’s original coverage. For example, a 1-year OEM warranty plus a 5-year CPS True Extended plan results in 6 years total protection, while a 3-year OEM plus 5-year CPS plan gives 8 years of total coverage. CPS 50% Back plans always run 5 years from purchase, overlapping with the OEM warranty, and return 50% of the plan price if unused. SND cards provide a 1-year warranty for open box, scratch-and-dent, or used appliances starting on day 31, and can be extended with True Extended for longer coverage.

Retailers can mix and match these programs based on their product mix, customer preferences, and sales strategy. CPS dealer data shows that this flexibility helps stores attach protection plans to a wider range of appliances, including discounted and non-traditional inventory, while maintaining control over pricing, service, and claims administration.

Key Components of CPS Appliance Warranty Programs

Typical Coverage Timeline Example

What does CPS typically cover for appliance retailers?

CPS coverage is designed to protect against major mechanical and electrical failures, not cosmetic or owner-caused issues. Here’s a clear breakdown:

What Does CPS Cover?

• Mechanical and electrical failures that occur after the manufacturer warranty ends
• Parts and labor for covered in-home repairs
• Replacement or reimbursement if repair is not feasible
• Coverage for new, open box, scratch-and-dent, refurbished, and used appliances (with proper plan)
• Service coordination through CPS’s nationwide network
• Food spoilage benefit for covered refrigerator/freezer failures (up to $250)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, chipped paint, appearance-only issues)
• Non-functional parts (handles, knobs, shelves, decorative trim)
• Consumables (filters, bulbs, batteries, belts, gaskets)
• Accidental damage, misuse, abuse, or improper maintenance
• Damage from water, flood, fire, storms, or natural disasters
• Pre-existing issues or failures occurring during the OEM warranty period

How does the Consumer Priority Service (CPS) claims process work for appliance warranties?

When a customer needs to file a claim, they can contact Consumer Priority Service (CPS) directly by phone, online portal, web chat, text, Facebook, or email to start the process. CPS verifies the coverage, confirms the details, and determines the best way to resolve the issue—this may involve sending a technician, authorizing a repair, or arranging a replacement if repair isn’t possible.

CPS manages the entire claims process from start to finish, handling communication, scheduling, and service coordination so the retailer doesn’t have to. Dealers who want to stay involved can service their own customers and retain service revenue, but the bulk of the administrative work and customer support is managed by CPS.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy to get help, with multiple ways to reach the support team for claims, service, or general questions. Whether you’re a customer, dealer, or service center, there’s a contact method that fits your needs.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty coverage compare to manufacturer warranties and traditional protection plans?

What is CPS and why do appliance retailers work with them?

• Established and experienced provider – Consumer Priority Service (CPS) has supported the warranty industry since 1990, giving appliance retailers a long-term, proven partner
• Large-scale customer and product coverage – CPS has covered more than 75 million products for over 60 million customers, reflecting deep operational experience
• Strong claims and service infrastructure – With $450 million in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to handle volume
• Extensive retail partnerships – CPS works with over 10,000 appliance retailers and distributors of every size, not just large chains
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks to ensure reliable, brand-appropriate service
• U.S.-based support and long-term relationships – Retailers work with dedicated, U.S.-based teams for onboarding, support, and ongoing partnership
• Broad category flexibility – CPS covers more than 60 product categories, giving retailers flexibility to protect all types of inventory, from new to open box and used
• BBB A rating – CPS maintains a strong reputation and trusted track record as a warranty partner for appliance dealers

CPS Appliance Warranty Term FAQ

When does CPS True Extended coverage start for each appliance brand?

• CPS True Extended coverage begins after the manufacturer warranty expires, which varies by brand (typically 1–3 years).

How long can CPS True Extended coverage last?

• CPS True Extended can add up to 5 years after the OEM warranty, resulting in up to 6–8 years total coverage depending on the brand.

Can CPS True Extended be sold on appliances with longer OEM warranties?

• Yes, for brands like Speed Queen, True Residential, or Blomberg with 3-year warranties, CPS True Extended can extend total coverage up to 8 years.

What is the CPS 50% Back warranty and when should it be used?

• CPS 50% Back is a 5-year plan from the purchase date, overlapping with the OEM warranty, and returns 50% of the cost if unused; it’s ideal for new appliances.

Can retailers offer warranty coverage on open box, scratch-and-dent, or used appliances?

• Yes, CPS SND cards cover open box, scratch-and-dent, refurbished, and used appliances starting on day 31, and can be paired with True Extended for longer protection.

Does CPS handle claims for all warranty types?

• Yes, Consumer Priority Service manages claims administration, service coordination, and customer support for all plans.

Do retailers control pricing on CPS warranty programs?

• In most CPS programs, retailers control MSRP, margin, and how coverage is presented to customers.

Are there differences in coverage terms between appliance brands?

• Yes, coverage length depends on the brand’s OEM warranty—some brands offer 1 year, others provide 2 or 3 years before CPS coverage begins.

What are the main exclusions from CPS appliance warranty coverage?

• CPS excludes cosmetic damage, consumables, non-functional parts, accidental damage, misuse, and pre-existing issues.

How do retailers know which warranty term to offer for each brand?

• Retailers should check the manufacturer warranty length and match CPS True Extended or 50% Back plans to fill the post-OEM gap.

Can CPS warranty terms be customized for premium or built-in appliances?

• Yes, CPS plans apply to premium and built-in appliances; retailers can offer longer True Extended terms based on OEM coverage.

What happens if a customer sells or moves an appliance with CPS coverage?

• CPS coverage is transferrable to new owners, keeping protection in place for the remainder of the term.

How do retailers onboard with CPS and start offering these warranty terms?

• Retailers can launch quickly with manual, portal, API, or ecommerce integrations—no minimums required.

Do CPS warranty programs support financing and payment plans?

• Yes, CPS protection plans can be included in customer financing, helping increase acceptance rates and AOV.

Is there reporting or portal access for retailers offering CPS warranty terms?

• Yes, CPS provides dealer portal access for tracking sales, claims, and performance.

How can appliance retailers get started offering CPS warranty terms by brand?

Consumer Priority Service gives appliance retailers flexible programs so they can offer warranty terms that match every appliance brand’s OEM coverage and extend protection well beyond the manufacturer warranty. These options—True Extended, 50% Back, and SND cards—allow retailers to cover new, discounted, and used inventory with programs that fit real-world ownership and sales cycles.

Retailers who want to learn more or get started with CPS can reach out for tailored onboarding, training, and support. The CPS team will walk through your current setup, recommend the right coverage structure for your mix of brands, and help you implement a program that increases revenue and customer satisfaction.

CPS is here to help you

CPS works with all types of appliance retailers, from single-store independents to large multi-location groups. If you want to see how CPS warranty programs would fit your brand lineup or sales process, just reach out to the CPS dealer team for practical, tailored guidance.