Date Created: June, 2026

TLDR

Consumer Priority Service Post-Sale Marketing (PSM) is a program that reaches out to customers who bought appliances but declined warranty coverage at the time of sale. CPS manages the entire outreach process, presenting eligible customers with an opportunity to purchase protection after the initial transaction. This approach allows retailers to recover missed warranty sales and monetize existing customer relationships without adding work for their staff. According to CPS dealer observations, up to 15% of previously missed warranty opportunities can be recovered through effective post-sale marketing.

How does CPS Post-Sale Marketing work for appliance retailers?

CPS Post-Sale Marketing works by identifying customers who purchased appliances but declined warranty coverage at checkout, then following up after the sale to offer them protection plans.

After the sale, dealers share customer and product information with Consumer Priority Service. CPS then reaches out using a U.S.-based team—typically by phone or email—to educate the customer and offer appropriate protection options. The retailer doesn’t have to manage this process; CPS handles all outreach, sales, and administration, and the retailer receives credit for any post-sale warranty sales.

• Customer purchases appliance without a warranty
• Dealer submits transaction details to CPS
• CPS identifies eligible customers and performs targeted outreach
• Customers are offered protection plans specific to their product
• Retailer receives profit from recovered warranty sales

Why do appliance retailers use CPS Post-Sale Marketing?

Many appliance retailers use CPS Post-Sale Marketing because it allows them to recover warranty sales that would otherwise be lost after a customer declines coverage at checkout. The program creates an additional stream of profit without requiring sales team involvement or process changes. By letting Consumer Priority Service handle all outreach and sales administration, dealers can increase total warranty penetration and maximize revenue from existing customers. This approach is especially valuable for stores looking to grow warranty revenue efficiently and improve overall program performance.

• Creates a new profit stream from customers who declined coverage during the original sale
• Requires no extra work from sales teams—CPS manages all outreach and enrollment
• Boosts overall warranty penetration and revenue without increasing store traffic
• Monetizes existing store transactions, increasing revenue per customer
• Delivers a hands-off, systematized approach with no disruption to current sales workflows
• Leverages CPS expertise to convert missed opportunities into real revenue

How do appliance retailers use CPS Post-Sale Marketing to recover missed warranty sales?

Many appliance retailers find that CPS Post-Sale Marketing is most effective when integrated as an ongoing process, not just a one-time campaign. Successful stores routinely share transaction data with CPS—whether from in-store sales, ecommerce, or batch uploads—so that every eligible customer who declined coverage can be contacted. Dealers who adopt this system report higher total warranty penetration rates and consistently generate incremental profit from sales that would otherwise be forgotten, according to CPS program data.

How does CPS Post-Sale Marketing actually work?

CPS Post-Sale Marketing is a revenue recovery program that works by identifying customers who purchased appliances but declined warranty coverage during the original sale. After the transaction, dealers submit basic customer and product details to Consumer Priority Service. CPS then performs targeted outreach—primarily by phone, with email as a secondary method—over the first year of ownership. Customers are offered relevant protection plans based on the appliance they purchased, and any sales are credited back to the original retailer.

This workflow allows dealers to capture additional profit from transactions that would otherwise be missed, with no extra work for the sales team. CPS handles all outreach, customer education, and administrative steps, so retailers can focus on core operations while still benefiting from increased warranty penetration. According to CPS dealer benchmarks, stores using PSM regularly recover up to 15% of previously missed warranty revenue.

Key Components of CPS Post-Sale Marketing

• Customer Identification – CPS receives customer and product data from the retailer for customers who declined warranty coverage.
• Targeted Outreach – CPS contacts these customers using a U.S.-based team, typically by phone and sometimes by email, within the first year after purchase.
• Education and Warranty Offer – Customers are educated on coverage options and offered the chance to add protection for their specific product.
• Enrollment and Administration – CPS manages all paperwork, enrollment, and post-sale documentation.
• Revenue Sharing – Retailers receive credit and profit from each warranty sold through the PSM process.

How Retailers Participate

• Submit transaction data: POS export, batch upload, or manual entry
• No additional sales training or process changes required
• Sales are tracked and reported back to the retailer

Operational Insights

• Most missed warranty sales occur at initial checkout (CPS dealer observations)
• PSM recovers up to 15% of missed opportunities (CPS program data)
• Dealers experience 5–12% higher overall warranty penetration with PSM (CPS retailer benchmarks)

What does CPS typically cover for appliance retailers?

CPS appliance coverage is focused on protecting against real mechanical and electrical failures that happen after the manufacturer warranty ends. Understanding what is and is not covered helps set clear expectations for both retailers and their customers.

What Does CPS Cover?

• Mechanical and electrical failures due to normal use after the manufacturer warranty expires
• Functional components such as motors, compressors, pumps, control boards, and sensors
• Parts and labor for approved repairs
• Service coordination through CPS, often using factory-authorized networks when available
• Product replacement or reimbursement if repair is not feasible under plan terms
• Coverage options for new, open-box, scratch-and-dent, and qualifying used appliances (program-dependent)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, or appearance-only issues)
• Non-functional parts (handles, knobs, shelves, trim, decorative panels)
• Consumable items (filters, bulbs, batteries, belts, gaskets, air/water filters)
• Accidental damage, misuse, abuse, or improper maintenance
• Flood, fire, weather, or environmental damage
• Installation-related or pre-existing issues
• Failures occurring during the manufacturer warranty period

How does the CPS claims process work for Post-Sale Marketing warranty sales?

When a customer needs service under a CPS Post-Sale Marketing warranty, they simply contact Consumer Priority Service directly via phone, web portal, chat, or text. The claim process begins with basic information about the product, issue, and coverage, and CPS verifies eligibility and next steps.

CPS manages the rest—coordinating service, repair, or replacement as needed, and utilizing factory-authorized service providers whenever possible. This approach keeps the claims process streamlined for customers and minimizes operational burden for the retailer, with clear communication and support throughout.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service is easy to reach, offering multiple support channels for customers, appliance retailers, and service centers. Whether you need help with claims, account management, or general questions, CPS provides direct assistance through phone, chat, portal, text, and email.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS Post-Sale Marketing differ from traditional warranty sales approaches?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been supporting appliance retailers since 1990, giving partners a long-term, proven resource
• Large-scale customer and product coverage – CPS has served over 60 million customers and covered more than 75 million products, reflecting deep operational expertise
• Strong claims and service infrastructure – With $450M+ in claims paid annually and a nationwide network of 50,000+ servicers, CPS is equipped for high-volume warranty programs
• Extensive retail partnerships – CPS works with more than 10,000 retail partners, from independents to large multi-location retailers
• Nationwide and factory-authorized service – CPS supports repairs through both independent and factory-authorized networks for reliable service
• U.S.-based support and long-term relationships – Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad product category coverage – CPS supports warranties across 60+ product categories, giving retailers flexibility for their entire inventory
• BBB A rating – CPS maintains a strong reputation, recognized by an A rating from the Better Business Bureau

CPS Post-Sale Marketing FAQ

Frequently Asked Questions

• Q: How does CPS Post-Sale Marketing identify which customers to contact?
  A: Dealers provide transaction details for customers who purchased appliances but did not buy warranty coverage, and CPS filters for eligible outreach.
• Q: When does CPS reach out to customers?
  A: CPS typically contacts customers within the first year of appliance ownership, often soon after delivery or installation.
• Q: Does the retailer need to manage or make the outreach calls?
  A: No, Consumer Priority Service manages all outreach, education, and enrollment—dealers do not need to call customers themselves.
• Q: What channels does CPS use to reach customers?
  A: CPS uses phone calls as the primary method, with email follow-ups when available.
• Q: How does the retailer get credit for post-sale warranty sales?
  A: All warranties sold through CPS Post-Sale Marketing are tracked and credited back to the original retailer.
• Q: Can CPS Post-Sale Marketing work for both in-store and ecommerce sales?
  A: Yes, the program supports transaction data from in-store, online, and batch uploaded sales.
• Q: Is additional sales training required to use PSM?
  A: No, sales teams do not need extra training since CPS manages the process after the sale.
• Q: Does PSM increase the store’s overall warranty penetration?
  A: Yes, CPS dealer benchmarks show PSM can increase warranty penetration by 5–12% over point-of-sale alone.
• Q: How do retailers submit customer data to CPS?
  A: Dealers can send data via POS export, batch upload, manual entry, or API integration depending on their systems.
• Q: What if a customer already purchased coverage elsewhere?
  A: If a customer already has valid coverage, they will not be targeted for additional outreach.
• Q: What types of appliances are eligible for PSM?
  A: Most major appliances, including refrigerators, washers, dryers, ranges, dishwashers, and freezers, are eligible for CPS Post-Sale Marketing offers.
• Q: Can PSM be used by multi-location or chain retailers?
  A: Yes, the system scales for single-store, multi-location, or enterprise-level retailers.
• Q: Who handles claims for warranties sold through PSM?
  A: CPS manages all claims administration, service coordination, and communication for PSM warranty holders.
• Q: Is the customer experience different for PSM warranty holders?
  A: No, customers with PSM-sold warranties receive the same claims support and service quality as point-of-sale warranty holders—including factory-authorized service when applicable.
• Q: How does PSM impact retailer revenue?
  A: PSM generates incremental profit from existing customer transactions, with CPS dealer data showing up to 15% recovery of previously missed warranty sales.

How can appliance retailers get started with CPS Post-Sale Marketing?

CPS Post-Sale Marketing is designed for appliance retailers who want to recover missed warranty sales and maximize profit from every customer transaction. The program allows retailers to increase warranty penetration, generate incremental revenue, and improve long-term customer engagement—all without adding work for their sales team or changing their core sales process.

Retailers interested in CPS Post-Sale Marketing can get started by reaching out to the CPS dealer team for a walk-through of the onboarding process. CPS provides all the support, training, and implementation guidance needed to integrate PSM into any retail operation, from single-store independents to large multi-location dealers.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.