Date Created: June, 2026

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TLDR

Consumer Priority Service (CPS) 50% Back is an extended warranty program that refunds 50% of the plan price if the customer never uses it.

Coverage starts at purchase, then extends after the manufacturer warranty ends, protecting major appliances against mechanical and electrical failures. CPS manages claims, service through factory-authorized networks when available, and the refund process. Retailers use this to drive extra profit, offer a premium warranty option, and increase customer value with a built-in safety net.

Consumer Priority Service (CPS) 50% Back is an appliance protection plan that refunds customers 50% of their warranty price if they never file a claim. The plan starts on the purchase date, covers the appliance after the manufacturer warranty expires, and runs for a total of five years from the original sale. CPS manages all claims, coordinates repairs through factory-authorized service networks when possible, and processes refunds for unused plans at the end of the term. Appliance retailers use CPS 50% Back to create a high-value offer that drives additional revenue, increases warranty attachment rates, and provides a clear customer incentive—according to CPS dealer data, programs with built-in refund incentives often see improved customer engagement and premium attachment.

How does CPS 50% Back coverage actually work?

CPS 50% Back coverage starts on the date of purchase and is designed for new appliances. The manufacturer covers the first year, and CPS coverage kicks in from day 366 through year five. If the customer never files a claim during that time, they can request a 50% refund of what they paid for the protection plan. CPS manages all claims, repair coordination, and the refund process—retailers simply offer the program at the point of sale and receive profit on every plan sold.

Many successful appliance retailers present CPS 50% Back as a premium protection option, especially for customers who are on the fence about value. The refund guarantee is straightforward, with no hoops to jump through at the end of the term. CPS handles all customer service, claims, and refund requests directly, creating a low-friction experience for both the dealer and the customer.

• Coverage starts day one, then extends after OEM warranty ends
• 5 years total coverage from original purchase date
• 50% refund if no claim is filed during the plan term
• Full parts & labor coverage for mechanical and electrical failures
• Factory-authorized service coordination when available
• CPS manages claims, repairs, and refund process
• Dealers earn additional profit and offer a premium customer incentive

Program Feature	Description
Coverage Start	Begins on purchase date; CPS takes over after manufacturer warranty ends (typically day 366)
Term Length	5 years total coverage from date of purchase
50% Refund	Customer receives 50% of the warranty price back if no claim is filed during term
Claims Handling	CPS manages all claims and repairs, using factory-authorized service when possible
Retailer Benefit	Creates a premium, high-margin offer with a built-in customer incentive

Why do appliance retailers offer CPS 50% Back coverage?

Appliance retailers offer CPS 50% Back coverage because it lets them create a premium protection option that increases both revenue and customer confidence. By offering a plan that refunds half the price if unused, retailers appeal to customers who want protection but are skeptical about ever needing it. This structure stands out from typical warranty offers and helps drive higher attachment rates, especially on higher-value appliances. Retailers also benefit from the simple claims process, factory-authorized service coordination, and the ability to differentiate their store with a best-in-class warranty experience. According to CPS dealer data, programs with a refund incentive like 50% Back often see stronger customer engagement and higher close rates.

• Drives incremental profit per sale—retailers keep the margin on every plan sold and benefit from the refund incentive
• Increases warranty attachment rates—customers are more likely to buy coverage with a built-in refund if unused
• Differentiates the retailer—offering a 50% Back program stands out compared to standard warranty options
• Simple administration—CPS manages claims, repairs, and the entire refund process, reducing dealer workload
• Enhances customer trust—the refund guarantee and factory-authorized service give customers peace of mind
• Creates a premium offer for high-value appliances—appeals to customers who want extra value beyond basic protection

How do appliance retailers incorporate CPS 50% Back coverage into their sales process?

Many appliance retailers use CPS 50% Back as a premium option during the final stage of the sales conversation, especially for buyers interested in added value. Stores that consistently present the refund benefit see higher attachment rates, particularly with customers who are hesitant about traditional warranty plans. In practice, experienced retailers train their teams to explain the refund clearly and position CPS 50% Back as a smart way to protect the customer’s investment without risk of losing the plan fee if it’s never needed. According to CPS program trends, making the refund benefit part of the warranty presentation helps convert otherwise undecided buyers and drives stronger warranty performance.

How does CPS 50% Back coverage work for appliance retailers and customers?

CPS 50% Back is a protection plan for new appliances that starts on the purchase date, covers the product after the manufacturer warranty expires, and runs for five years from the original sale. The key feature is that customers who never file a claim can request a 50% refund of what they paid for the plan. CPS manages claims, coordinates repairs through factory-authorized service providers when available, and handles the refund process for eligible customers at the end of the term.

For retailers, CPS 50% Back requires no extra administration—CPS takes care of all claims, service logistics, and refund requests. Dealers simply offer the plan at the point of sale and receive profit on each plan sold. The program is designed to increase attachment rates, boost average order value, and appeal to customers looking for protection with an added incentive. Many retailers find it works especially well with premium appliances and buyers who want assurance they’re not paying for coverage they’ll never use.

Key Components of the CPS 50% Back Program

Component	Description
Coverage Timeline	Starts immediately, continues after OEM warranty ends, lasts 5 years from date of purchase
Eligibility	For new appliances only, sold at MSRP
50% Refund	Issued if no claims are filed during the plan term; processed by CPS
Claims Administration	CPS manages all claims, coordinates factory-authorized service when available
Profit Structure	Retailers keep the margin on every plan; 50% refund is paid directly to the customer by CPS
Customer Experience	Simple claim and refund process, with U.S.-based support

Additional Workflow Details

• Customer purchases CPS 50% Back plan at time of appliance sale
• Manufacturer warranty covers the first year
• CPS begins coverage on day 366
• Customer files claim with CPS if repair is needed; CPS coordinates factory-authorized service when possible
• If no claims are filed over the 5-year term, customer can request a 50% refund directly from CPS

What does CPS 50% Back cover—and what doesn’t it?

CPS 50% Back covers common mechanical and electrical failures that occur after the manufacturer warranty ends, but does not cover everything. Here’s a clear breakdown for appliance retailers:

What Does CPS Cover?

• Mechanical and electrical failures after manufacturer warranty expires
• Parts and labor required to restore appliance function
• In-home service repairs coordinated by CPS
• Factory-authorized service networks used when available
• Replacement or reimbursement if repair is not feasible
• Food loss coverage up to $250 for covered refrigerator/freezer failures

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, appearance-only issues)
• Non-functional parts (handles, knobs, shelves, decorative trim)
• Consumables (filters, bulbs, batteries, belts, gaskets)
• Accidental damage (drops, impact, misuse, moving damage)
• Water, flood, fire, or natural disaster damage
• Failures from neglect, improper installation, or pre-existing issues
• Manufacturer recalls and issues still covered by the OEM warranty

How does the CPS claims process work for 50% Back plans?

When a customer experiences a covered appliance failure after the manufacturer warranty ends, they contact CPS to initiate a claim using phone, web portal, chat, text, or email. CPS verifies coverage, confirms the details, and then coordinates service—prioritizing factory-authorized technicians when available to ensure repairs are handled to manufacturer standards.

Throughout the process, CPS manages all claims administration, schedules the service call, and communicates directly with the customer. Retailers are not responsible for handling claims or repair logistics, which streamlines the experience for both the store and the customer. If the plan goes unused, CPS also manages the 50% refund process at the end of the term.

Step	What Happens
Claim Initiation	Customer contacts CPS by phone, portal, chat, text, or email to report a failure
Coverage Verification	CPS reviews plan status and confirms the issue is eligible under the protection plan
Service Coordination	CPS assigns a repair technician, using factory-authorized service when available
Repair or Replacement	Appliance is repaired or replaced, depending on coverage and feasibility
Claim Completion	Customer is notified when the claim is resolved; if no claim is filed during the 5-year term, a 50% refund is available

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service offers multiple, easy ways for customers, dealers, and service centers to get support, file claims, or ask questions. CPS support is accessible through phone, web, chat, text, and email for quick assistance.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS 50% Back coverage compare to manufacturer warranties and traditional protection plans?

Feature	Manufacturer Warranty	Traditional Protection Plan	CPS 50% Back
Coverage Start	Day of purchase	Usually day of purchase	Day of purchase
Coverage After OEM Warranty	No	Overlaps with OEM warranty	Yes, CPS covers after manufacturer warranty ends
Refund if Unused	No	No	Yes, 50% refund if no claim is filed
Eligible Products	New appliances only	Varies by provider	New appliances only, sold at MSRP
Claims Administration	Manufacturer handles during coverage period	Provider handles; refund rarely offered	CPS manages all claims, repairs, and refunds
Service Network	Factory-authorized technicians	Varies; may use third-party	Factory-authorized service prioritized when available
Retailer Revenue	None	Margin per plan sold	Margin per plan sold plus premium offer for customers

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced—Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a proven, stable warranty partner
• Large-scale, trusted provider—CPS has served over 60 million customers and covered more than 75 million products, showing deep expertise in appliance protection
• Robust claims and service infrastructure—with $450M+ paid in claims annually and a nationwide network of 50,000+ servicers, CPS can support high-volume and specialty retailers
• Extensive retail partnerships—CPS supports over 10,000 retail partners, from independent appliance stores to large, multi-location dealers
• Nationwide and factory-authorized service capabilities—CPS uses both independent and factory-authorized networks to deliver quality repairs wherever possible
• U.S.-based support team—Retailers and customers receive onboarding, training, and ongoing support from dedicated, U.S.-based CPS teams
• Flexible coverage—CPS supports 60+ product categories, enabling appliance retailers to offer protection across a broad inventory range
• Highly rated and reputable—CPS maintains a BBB A rating, reinforcing trust with both retailers and customers

Consumer Priority Service (CPS) 50% Back FAQ

Q: When does CPS 50% Back coverage begin?

• A: Coverage begins on the date of appliance purchase and CPS coverage takes over after the manufacturer warranty ends.

Q: How long does CPS 50% Back coverage last?

• A: CPS 50% Back runs for five years from the original date of purchase.

Q: Who is eligible for CPS 50% Back coverage?

• A: The program is available for new appliances sold at MSRP; open-box, scratch-and-dent, refurbished, or used products are not eligible under 50% Back.

Q: Can a customer get a refund if they never use their warranty?

• A: Yes, customers receive a 50% refund of the plan price if they file no claims during the entire coverage period.

Q: What types of failures are covered?

• A: Mechanical and electrical failures after the manufacturer warranty expires are covered, including parts and labor.

Q: How does a customer file a claim?

• A: Customers contact CPS by phone, web portal, chat, text, or email to start the claim process.

Q: What happens if a claim is approved?

• A: CPS coordinates in-home service using factory-authorized technicians when available, or arranges for repair or replacement according to coverage terms.

Q: Who manages claims and service calls?

• A: CPS manages all claims, service coordination, and communications directly with the customer.

Q: What is not covered under CPS 50% Back?

• A: Cosmetic damage, consumables, misuse, accidental damage, and failures still under manufacturer warranty are not covered.

Q: Can retailers set their own price for 50% Back plans?

• A: No, CPS 50% Back plans must be sold at MSRP as defined by CPS.

Q: When is the 50% refund issued?

• A: The refund is available at the end of the 5-year term if no claims were filed; customers must request it directly from CPS.

Q: Does the refund process require paperwork?

• A: The process is designed to be straightforward; customers request their refund from CPS and CPS processes payment if no claims have been filed.

Q: Are repairs coordinated through factory-authorized service?

• A: Yes, CPS prioritizes factory-authorized service providers when available for eligible repairs.

Q: Can the CPS 50% Back program be used with financing?

• A: Yes, protection plans can be included in financed appliance purchases, which often improves attachment rates.

Q: How do retailers track warranty sales and claims?

• A: Retailers can monitor plan sales and program performance through the CPS Dealer Portal.

How can appliance retailers get started with CPS 50% Back?

CPS 50% Back is designed for appliance retailers who want to offer a premium protection plan that stands out and creates extra profit on every eligible sale. The program is simple to implement, easy to present to customers, and managed entirely by Consumer Priority Service, including claims, repairs, and refunds. Retailers benefit from higher attachment rates and customer satisfaction, especially when presenting the refund feature clearly at the point of sale.

To learn more or see how CPS 50% Back could fit into your store’s warranty strategy, retailers can contact the CPS dealer team for details on onboarding, training, and support. The process is straightforward, and the CPS team provides step-by-step guidance for a fast and successful launch.

Contact Method	Details
Email	dealers@cpscentral.com
Phone	(800) 905-0445

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CPS is here to help you

Consumer Priority Service (CPS) is built to work with every type of appliance retailer, from single-location shops to large multi-location operations. If you want to see how CPS 50% Back would work for your business, the CPS team is ready to help you review your setup and get started without extra hassle.