Date Created: June, 2026

TLDR

Post-sale marketing is a follow-up process where Consumer Priority Service (CPS) reaches out to customers who bought an appliance but didn’t purchase warranty coverage at checkout. CPS manages the outreach, offers protection plan options, and completes the sale on behalf of the dealer. This allows appliance retailers to recover additional revenue from transactions that would otherwise be lost, with CPS sharing the profit back to the dealer. According to CPS program data, post-sale marketing can increase overall warranty penetration by 5–12% without changing the in-store sales process.

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How does CPS Post-Sale Marketing work for appliance retailers?

CPS Post-Sale Marketing works by identifying customers who purchased an appliance but declined warranty coverage at the point of sale. CPS then contacts those customers through a U.S.-based outreach team and offers eligible protection plans on behalf of the retailer.

This process is fully managed by Consumer Priority Service—retailers provide transaction data, and CPS handles the outreach, sales presentation, enrollment, and administration. Dealers receive revenue for every warranty sold post-sale, even though CPS manages all customer contact and paperwork. According to CPS dealer observations, more than 80% of appliance customers decline coverage at checkout, but many become more receptive to protection after they have the product at home.

Why do appliance retailers use CPS Post-Sale Marketing?

Many appliance retailers use CPS Post-Sale Marketing because it creates a second revenue stream from customers who didn’t buy coverage at checkout. The program is fully managed by Consumer Priority Service, so retailers don’t have to handle follow-up or train staff on post-sale outreach. It offers a straightforward way to increase warranty penetration and profit without changing sales processes, and it monetizes existing customer transactions that would otherwise go untapped. According to CPS retailer data, post-sale marketing can lift overall warranty revenue by 5–15% and is especially effective since most customers are more receptive to protection offers after taking ownership of their appliance.

• Creates additional profit from transactions that would otherwise be missed
• Requires no extra sales effort—CPS handles all outreach and administration
• Increases overall warranty penetration and revenue without changing the in-store process
• Provides a second chance to sell protection to customers who declined at checkout
• Works for both in-store and ecommerce appliance sales
• Allows retailers to monetize their existing customer base with minimal operational lift

How do appliance retailers use CPS Post-Sale Marketing to recover missed warranty sales?

Many appliance retailers use CPS Post-Sale Marketing by submitting transaction data for customers who didn’t purchase coverage at checkout, letting CPS handle the entire follow-up process. In practice, dealers find that this approach consistently generates “found money” from customers who simply weren’t ready to decide at the point of sale. According to CPS program trends, retailers who regularly provide order data for post-sale outreach see a steady increase in total warranty revenue, with no disruption to their primary sales workflow and no need for extra staff training.

How does CPS Post-Sale Marketing operate in a real appliance retail environment?

Consumer Priority Service Post-Sale Marketing operates by reaching out to customers who have already purchased an appliance but didn’t add warranty coverage during the original transaction. The retailer simply provides CPS with basic order information—such as customer contact details and product purchased—shortly after the sale. CPS then manages all outreach, presents available protection options, and enrolls interested customers in a warranty plan linked to the original dealer.

Retailers don’t need to manage the follow-up or train staff for post-sale outreach. Instead, CPS handles the entire process, credits the dealer for any warranties sold, and provides reporting on recovered revenue. This setup lets appliance stores increase warranty attachment rates and profit using their existing customer base, without adding operational complexity or changing the primary sales process.

Key Workflow Steps in CPS Post-Sale Marketing

• Customer Purchase (No Coverage): Eligible appliance is purchased without a protection plan
• Dealer Data Submission: Retailer provides CPS with order and customer details
• CPS Outreach: CPS contacts the customer via phone and/or email during the first ownership year
• Coverage Offer: Customer is presented with available protection plan options
• Enrollment & Revenue Share: If coverage is purchased, CPS enrolls the customer and credits the sale to the dealer
• Reporting: Retailers track recovered revenue and engagement through CPS program data

Available Program Options

• True Extended: Begins after the manufacturer warranty expires; coverage for up to 5 additional years depending on OEM warranty length
• 50% Back: Fixed 5-year coverage from purchase date; customer receives a 50% refund if unused
• Scratch & Dent / Refurb / Open Box Card: Used for inventory without OEM warranty; supports secondary sales and follow-up protection

Dealer Participation

• Dealers simply provide transaction data—no need for new sales process or extra staff training
• Revenue is shared with the dealer for every post-sale warranty sold
• Reporting tools provide insight into program performance and recovered profit

What does CPS typically cover for appliance retailers?

CPS coverage is designed to protect against real mechanical and electrical failures that occur during normal use, but it does not cover cosmetic issues, consumables, accidental damage, or problems caused by misuse or environmental events.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs
• Critical functional components (motors, compressors, control boards, pumps, sensors)
• Service coordination and claims management by CPS
• Replacement or reimbursement if repair is not feasible
• Coverage options for new, open-box, scratch-and-dent, and qualifying used appliances (when using SND/Refurb Card)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, or appearance-only issues)
• Non-functional parts (handles, knobs, shelves, decorative trim)
• Consumables and wear items (filters, light bulbs, batteries, belts, gaskets)
• Accidental damage (drops, impact, misuse, moving damage)
• Water, flood, fire, or natural disaster damage
• Improper installation, pre-existing issues, or manufacturer recalls

How does the CPS claims process work for retailers and customers?

A claim is initiated when a customer experiences a covered appliance failure and contacts Consumer Priority Service (CPS) by phone, web, text, email, or chat. CPS verifies coverage, confirms the issue, and determines the appropriate next steps for service or replacement.

CPS manages the entire process from claim intake to service coordination, repair authorization, and customer communication. This structure means appliance retailers don’t have to handle claims administration or manage service logistics, reducing operational workload and ensuring customers get clear, consistent support throughout the claims process.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, dealers, and service centers to reach support using multiple channels. Whether it’s a claim, technical question, or general assistance, CPS offers fast, real-time help from a U.S.-based team.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS Post-Sale Marketing compare to traditional warranty sales approaches?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced partner – Consumer Priority Service (CPS) has supported appliance retailers and customers nationwide since 1990, giving dealers a proven, stable partner
• Large-scale coverage and operational experience – CPS has served over 60 million customers and covered 75 million products, reflecting deep expertise across the appliance industry
• Strong claims and service infrastructure – With more than $450 million in claims paid annually and a network of 50,000+ service providers, CPS is built to support high-volume programs and fast customer resolution
• Extensive retail partnerships – Over 10,000 retailers, from independent stores to large multi-location operations, trust CPS to administer their warranty programs
• Nationwide and factory-authorized service options – CPS coordinates repairs through both independent and factory-authorized networks, ensuring broad service coverage for all product categories
• U.S.-based support and ongoing dealer relationships – Appliance retailers benefit from dedicated, U.S.-based onboarding, support, and account management teams focused on long-term partnership
• Broad product category flexibility – CPS supports coverage across more than 60 appliance, electronics, and specialty categories, allowing retailers to offer protection on a wide range of inventory

CPS Post-Sale Marketing FAQ

How can appliance retailers get started with CPS Post-Sale Marketing?

CPS Post-Sale Marketing is designed for appliance retailers who want to capture additional warranty revenue from customers who originally declined coverage at checkout. The program is fully managed by Consumer Priority Service and fits both in-store and ecommerce sales environments, giving retailers a simple way to boost protection plan penetration without extra staffing or process changes.

Retailers looking to get started can connect with CPS for onboarding, program setup, and guidance on submitting transaction data. With U.S.-based support and clear reporting, Consumer Priority Service makes it easy for stores of any size to add post-sale marketing and maximize total warranty revenue from their existing customer base.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.