Date Created: June, 2026

TLDR

The best warranty providers for appliance dealers are those that maximize revenue, give dealers control over service, and allow flexible coverage on a wider range of inventory. Programs like Consumer Priority Service True Extended and 50% Back let retailers offer protection beyond the manufacturer warranty and even on open-box, scratch-and-dent, or used appliances. CPS manages claims and service but allows the dealer to participate, so retailers can keep service revenue and maintain customer relationships. According to CPS dealer observations, flexibility in coverage and dealer-first service models consistently drive higher profitability and customer retention than traditional fixed programs.

CPS APPLIANCE WARRANTY PROGRAM

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What makes CPS True Extended, 50% Back, and SND Coverage different for appliance retailers?

CPS True Extended, 50% Back, and SND Coverage programs provide appliance retailers with flexible, dealer-focused coverage options that go beyond what most traditional warranty providers allow.

True Extended begins after the manufacturer warranty expires, giving customers up to 8 years of total coverage depending on the appliance brand and OEM terms. The 50% Back program starts at purchase and offers a 5-year term, with a partial refund if unused. SND Coverage allows retailers to cover scratch-and-dent, refurbished, open-box, and used appliances—categories that often go unprotected elsewhere.

• True Extended: Extends coverage after the OEM warranty (1–3 years typical) for up to 5 more years; dealer can service claims and control pricing.
• 50% Back: 5-year coverage from day one, with a 50% refund if no claims are filed; fits new appliances and appeals to value-focused customers.
• SND Coverage: Enables protection plans on inventory that usually isn’t eligible, including scratch-and-dent, refurbished, and used products; unlocks more revenue and customer confidence.

Many appliance retailers use all three structures to maximize attachment rates and profit across every sale type. CPS program data shows that stores offering these flexible options achieve higher warranty penetration, better service participation, and stronger customer loyalty than those limited to standard new-product coverage.

Why do appliance retailers use CPS True Extended, 50% Back, and SND Coverage?

Appliance retailers use CPS True Extended, 50% Back, and SND Coverage because these programs let them maximize profit on every sale, offer protection on almost any inventory type, and keep their own service departments involved when repairs are needed. Unlike traditional warranty models that limit coverage to new appliances or restrict service participation, these CPS programs are structured around the retailer’s business. This means coverage can continue for years after the manufacturer warranty expires, protection can be added to scratch-and-dent or used inventory, and dealers can keep more service revenue in-house—without jumping through extra hoops. As a result, stores see higher attachment rates, more satisfied customers, and a direct impact on long-term profitability.

• Maximize profit per sale with flexible coverage options that fit new, used, scratch-and-dent, and open-box appliances
• Offer protection beyond the manufacturer warranty, keeping customers covered for up to 8 years depending on OEM terms
• Retain service participation and revenue by servicing claims directly through the store, not losing customers to outside networks
• Capture warranty revenue on inventory types that most providers exclude, such as SND and refurbished products
• Increase customer confidence and loyalty with tailored protection options for every buying scenario
• Simplify claims administration, as CPS manages all claims and service coordination while keeping the retailer involved

How do appliance retailers typically use CPS True Extended, 50% Back, and SND Coverage in their protection plan offerings?

Experienced appliance retailers often bundle CPS True Extended, 50% Back, and SND Coverage together so they can cover everything from brand-new refrigerators to open-box laundry sets and gently used appliances. Many stores use True Extended for new products, add 50% Back for customers who want a refund option, and rely on SND Coverage for discounted or non-traditional inventory. This approach lets retailers present protection options no matter what the customer buys, keeps attachment rates high, and prevents lost service revenue by keeping claims in-house whenever possible. CPS retailer data shows that stores using all three programs consistently outperform those limited to standard new-only warranties.

How do CPS True Extended, 50% Back, and SND Coverage actually work for appliance retailers?

Consumer Priority Service (CPS) offers three core programs—True Extended, 50% Back, and SND Coverage—each designed to fit different inventory types and sales models in appliance retail. True Extended coverage begins after the manufacturer warranty ends, providing customers with an additional 1 to 5 years of protection on most new appliances. The 50% Back program runs for 5 years from purchase and refunds half the plan price if unused, while SND Coverage covers scratch-and-dent, refurbished, open-box, or used appliances, starting after an initial 30-day period.

Operationally, retailers can offer these plans at the point of sale or through post-sale marketing. CPS handles claims administration, service coordination, and customer communication, but allows the dealer to service their own customers under a first right of refusal model. This structure helps retailers retain more service revenue, increase average order value, and protect a wider variety of inventory than traditional warranty providers allow. CPS benchmarks show that flexible program adoption leads to stronger warranty penetration and higher-margin sales.

Key Components of CPS True Extended, 50% Back, and SND Coverage

Retailer Tools & Options

• Point-of-sale and post-sale marketing support
• Online and in-store sales workflows
• Dealer portal for order entry, tracking, and reporting
• Integration options for ecommerce and POS systems
• Support for multi-location and high-volume operations

What does CPS typically cover for appliance retailers?

CPS coverage is designed to protect against real failures that affect appliance function, but it does not cover cosmetic or avoidable issues.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs
• Functional components like motors, compressors, control boards, pumps, and sensors
• Food loss reimbursement (for covered freezer failures)
• Coverage options for new, open-box, scratch-and-dent, refurbished, and used appliances under eligible programs
• Replacement or reimbursement when repair is not feasible

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, paint, rust, or appearance issues)
• Non-functional or accessory parts (handles, knobs, shelves, trim, racks)
• Consumables and wear items (filters, bulbs, belts, batteries, gaskets)
• Accidental damage, misuse, abuse, or improper maintenance
• Environmental or external causes (fire, flood, storm, water intrusion)
• Installation errors, power or utility issues, or pre-existing defects

How does the CPS claims process work for appliance coverage?

When a customer experiences a covered failure, they can initiate a claim with CPS by phone, web chat, portal, text, or email. CPS verifies coverage, collects necessary details, and assigns the claim for service.

CPS manages the entire claims process—including coordinating repairs or replacement—while keeping the dealer involved if they want to service their own customers. This approach reduces administrative burden for retailers and helps ensure a smooth experience for both the store and the customer.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to get support through multiple contact methods. Whether you need claim assistance, account help, or general guidance, CPS is accessible and responsive.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS coverage compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across multiple categories
• Strong claims and service infrastructure – With over $450M in claims paid annually and a network of 50,000+ servicers, CPS is built to handle high-volume warranty programs
• Extensive retail partnerships – More than 10,000 retail partners—from single-location stores to national chains—depend on CPS for their appliance protection plans
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks, providing reliable service across the U.S.
• U.S.-based support and long-term relationships – Retailers get dedicated, U.S.-based account teams focused on onboarding, support, and partnership
• Broad coverage across product categories – CPS backs warranties on over 60 product categories, giving retailers flexibility across their inventory

Appliance Warranty Provider FAQ

How can appliance retailers get started with CPS True Extended, 50% Back, and SND Coverage?

CPS True Extended, 50% Back, and SND Coverage are designed for appliance retailers who want to provide real protection options for every inventory type—new, scratch-and-dent, refurbished, or used. By partnering with Consumer Priority Service, retailers can increase revenue, keep service participation in-house, and offer customers long-term ownership support beyond the manufacturer warranty.

Retailers interested in getting started can choose from flexible onboarding, training, and integration options, whether they’re running a single store or a multi-location chain. CPS makes it easy to launch protection programs that align with existing sales processes and operational goals.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with any appliance retailer—whether you’re running a single location or a multi-store operation. If you want to see how these flexible warranty programs would fit your business, the CPS team can walk you through your options and help you get started quickly.