Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

A significant percentage of appliance customers contact the selling dealer first when a warranty claim arises, especially for in-store purchases and larger household appliances. This pattern reflects ongoing trust in the retailer and the desire for a familiar point of contact throughout the ownership cycle. Consumer Priority Service (CPS) is structured to keep the dealer involved from the beginning of the claim through resolution, offering options for retailers to service their own customers or have CPS coordinate factory-authorized repair. Many retailers see higher customer retention and additional service revenue by maintaining this post-sale connection, as confirmed by CPS dealer observations and retention benchmarks.

CPS APPLIANCE WARRANTY PROGRAM

Interested in Offering
CPS Appliance
Warranties?

Join thousands of appliance retailers already using CPS to generate additional revenue and offer extended warranty protection to their customers.

Complete the form and we’ll be in touch shortly!

CPS Appliance dealer Warranties

Company *

First Name *

Last Name *

Phone Number *

Email Address *

Captcha Verification

Get Appliance Program Information →

If you are human, leave this field blank.

🔒 Your information is secure and will never be shared.

What role does the selling dealer play after a warranty claim is filed?

Most appliance retailers remain the first point of contact for customers when a warranty claim comes up.

Customers often reach out to the selling dealer first, looking for help with service, repair guidance, or claim initiation. Consumer Priority Service (CPS) is set up to keep the dealer engaged throughout the process—not just at the sale but all the way through resolution. Dealers have the option to handle the claim themselves (retaining service revenue) or let CPS coordinate the repair. According to CPS operational data, this dealer-first involvement improves customer satisfaction and increases the likelihood of repeat business.

• Dealers receive the first call or visit from customers experiencing issues
• CPS supports the dealer by administering the claim and handling logistics
• Retailers can choose to service the product or opt for CPS network support
• Claims that move through the dealer often result in higher retention rates and additional service opportunities
• Customers consistently report greater trust when the selling dealer stays involved during claims

What benefits does dealer involvement in CPS warranty claims provide to appliance retailers?

Appliance retailers benefit from staying involved when customers contact them after a warranty claim because it reinforces trust, strengthens long-term relationships, and creates new revenue opportunities. By participating in the claims process, retailers can protect their reputation, provide a familiar point of contact, and capture additional service revenue—all while leveraging CPS to handle the administrative and logistical details. This approach supports higher customer retention, encourages future purchases, and differentiates the retailer in a competitive market.

• Stronger customer retention – Staying involved in claims keeps customers coming back for future purchases
• Additional service revenue – Dealers can handle repairs directly and keep the service margin
• Reputation protection – Direct claim involvement helps maintain the retailer’s brand credibility
• Opportunity for upsell or replacement – Handling claims creates new touchpoints for future sales
• Better customer experience – Customers appreciate having a familiar, trusted contact during stressful service events
• Operational support – CPS manages the administrative workload, freeing up dealer resources

How do appliance retailers typically handle customer contact after a warranty claim is filed?

Many appliance retailers encourage customers to contact the store first whenever a warranty issue arises, whether it’s a repair need or a claim question. In practice, successful retailers use this initial contact as a chance to demonstrate service, offer support, and either resolve the issue directly or seamlessly connect the customer with CPS. According to CPS dealer experience, stores that proactively stay connected during claims see higher customer satisfaction scores and are more likely to generate additional service revenue or future product sales as a result of these post-sale interactions.

How does dealer involvement work in the Consumer Priority Service (CPS) warranty claims process?

Consumer Priority Service (CPS) is structured so the selling dealer remains involved throughout the warranty claim process. When a customer experiences an issue, they can contact their dealer or reach out to CPS directly, but dealers are given first right of refusal to service their own customers. CPS manages all claim administration, coverage verification, and service logistics, while keeping the retailer informed and engaged at each step.

Retailers can choose to handle repairs themselves—retaining service revenue and reinforcing customer loyalty—or let CPS coordinate repairs through the factory-authorized network. This approach preserves the retailer-customer relationship, provides additional revenue opportunities, and enables consistent communication during the claims process. CPS benchmarks show that dealer-involved claims result in higher retention rates and stronger post-sale relationships.

Key Elements of Dealer Involvement in CPS Warranty Claims

• First Point of Contact: Most customers reach out to the selling dealer after a warranty event, especially for in-store and high-value appliance purchases.
• First Right of Refusal: Dealers have the option to service the claim themselves, keeping repair revenue in-house.
• CPS Claim Administration: Claims are managed by CPS, including coverage verification, service dispatch, and communication.
• Service Coordination: If the dealer chooses not to service the claim, CPS assigns a factory-authorized or qualified technician from a nationwide network.
• Customer Communication: CPS keeps both the customer and dealer updated throughout the process, ensuring transparency and trust.
• Resolution and Follow-Up: Repairs are completed or a replacement is issued, with both customer and dealer informed of the outcome.

What does CPS typically cover—and not cover—when a customer files a warranty claim?

CPS coverage for appliance warranty claims is designed to protect against real mechanical or electrical failures that impact product function after the manufacturer warranty expires. Cosmetic, accidental, and maintenance-related issues are not included.

What Does CPS Cover?

• Mechanical and electrical failures caused by normal household use
• Functional parts required for the appliance to operate (motors, compressors, control boards, pumps, sensors)
• Parts and labor costs for covered repairs
• Service coordination and claim administration through CPS
• Replacement or reimbursement if the appliance cannot be repaired (as per coverage terms)
• Coverage options for new, open-box, scratch-and-dent, refurbished, and used appliances (with qualifying programs)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, paint issues)
• Non-functional parts and accessories (handles, knobs, shelves, trim)
• Consumable and maintenance items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage, drops, or misuse (unless accidental coverage is specifically purchased)
• Water, flood, fire, or environmental damage
• Damage from improper installation, neglect, or lack of maintenance
• Pre-existing conditions and manufacturer recall issues

How does the Consumer Priority Service (CPS) claims process work for appliance warranty claims?

When a covered appliance issue occurs, the customer can contact CPS directly by phone, web chat, portal, text, or email to initiate a claim. Many customers also reach out to the selling dealer first, who can assist with starting the process or direct them to CPS support.

CPS manages the entire claim from eligibility review to service coordination and repair or replacement. This reduces administrative burden on the retailer, but dealers have the option to remain involved, handle the service themselves, and retain the service revenue if desired.

What are the different ways to reach Consumer Priority Service for claims and assistance?

Consumer Priority Service (CPS) offers multiple ways for customers, dealers, and service centers to get support or file a claim. Help is always easy to access and support channels are clearly defined for each group.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS dealer involvement compare to traditional warranty claims models?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced partner – CPS has operated since 1990, supporting millions of customers and retailers with a proven track record
• Large-scale customer and product coverage – Over 60 million customers served and 75 million products protected, giving retailers a reliable infrastructure
• Strong claims and service network – More than $450 million in claims paid annually and a nationwide service network of 50,000+ servicers
• Deep retail relationships – CPS works with 10,000+ retail partners, from independent stores to major appliance dealers
• Nationwide factory-authorized service – CPS supports both independent and factory-authorized repair, ensuring high-quality outcomes
• U.S.-based support and ongoing dealer assistance – Appliance retailers benefit from dedicated U.S.-based onboarding, training, and support teams
• Broad coverage flexibility – CPS programs span 60+ product categories, letting retailers protect new, open-box, scratch-and-dent, and used appliances
• Trusted industry reputation – BBB A rating and long-term dealer partnerships reflect CPS’s commitment to service and reliability

Appliance Dealer Claims Involvement FAQ

How can appliance retailers get started with CPS dealer-involved claims?

CPS dealer-involved claims are designed for appliance retailers who want to retain service revenue, strengthen customer relationships, and maintain brand trust throughout the ownership cycle. The program is flexible—dealers can choose their level of involvement and rely on CPS for administration, support, and customer communication. Whether you operate a single store or a multi-location group, CPS makes it straightforward to connect your team, access resources, and start participating in warranty claims as soon as you’re enrolled.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with any appliance retailer, whether you have your own service department or want to rely on CPS for claims support. If you want to see how this model fits your store, reach out to the CPS dealer team for a tailored walkthrough and onboarding guidance.