Date Created: June, 2026

TLDR

Refrigerators, washers, dryers, dishwashers, and premium cooking appliances consistently generate the highest post-sale customer engagement in the appliance industry. These categories see the most warranty claims, service requests, and follow-up interactions due to their everyday use and repair risk. Consumer Priority Service (CPS) programs are designed to support long-term engagement by providing extended coverage, claims administration, and ongoing service communication for these high-impact appliances. Retailers benefit from increased repeat contact, retention, and relationship-building, with CPS dealer data showing that these categories also drive the highest attachment and renewal rates.

CPS APPLIANCE WARRANTY PROGRAM

Interested in Offering
CPS Appliance
Warranties?

Join thousands of appliance retailers already using CPS to generate additional revenue and offer extended warranty protection to their customers.

Complete the form and we’ll be in touch shortly!

CPS Appliance dealer Warranties

Company *

First Name *

Last Name *

Phone Number *

Email Address *

Captcha Verification

Get Appliance Program Information →

If you are human, leave this field blank.

🔒 Your information is secure and will never be shared.

Which appliance categories produce the most post-sale engagement and why?

Refrigeration, laundry, dishwashers, and premium cooking appliances see the most post-sale engagement because they are used daily, have higher repair frequencies, and downtime causes real disruption for customers. CPS dealer observations show that refrigerators and washers/dryers alone account for a significant share of service events and repeat customer interactions after the original sale. Premium and smart appliances also lead to more service communication due to their higher complexity and customer expectations for long-term performance.

• Refrigerators – Top for engagement due to food loss risk, frequent service needs, and critical household role
• Washers/Dryers – High touch because of weekly use, electronic control repairs, and water-related issues
• Dishwashers – Common for post-sale calls related to leaks, sensors, and performance questions
• Premium Cooking Appliances – High engagement from premium buyers seeking top-tier service and ongoing support
• Smart Appliances – More post-sale tech support and software/firmware inquiries

According to CPS retailer data, these categories generate higher warranty attachment, claim rates, and proactive customer outreach, making them central to long-term relationship building and retention programs.

Why do appliance retailers focus on high-engagement appliance categories with CPS programs?

Many appliance retailers prioritize high-engagement appliance categories—like refrigerators, laundry, dishwashers, and premium kitchen appliances—because they drive the most ongoing customer contact and service opportunities. These products are mission-critical to daily life, so customers are more likely to use their protection plans, submit claims, and reach out for support. By offering CPS programs such as True Extended, 50% Back, and SND Coverage on these categories, retailers create long-term touchpoints that support retention, repeat sales, and customer loyalty. This approach also allows stores to maximize revenue from categories with the highest warranty attachment and utilization rates, as confirmed by CPS dealer data.

• Drives consistent revenue – High-engagement categories create more repeat service, claims, and warranty renewals
• Strengthens customer relationships – More post-sale interactions lead to better retention and future sales
• Maximizes claims utilization – Products like refrigerators and laundry appliances have the highest claim and service rates
• Supports long-term communication – Frequent service events keep customers connected to the retailer and CPS
• Enables targeted follow-up – Retailers can use service and warranty data to offer tailored outreach and loyalty programs
• Builds reputation for support – Customers view retailers as reliable partners for high-risk, high-value products

How do appliance retailers maximize engagement in these categories with CPS programs?

Experienced appliance retailers often bundle CPS Extended Warranties and SND Coverage with high-engagement categories right at the point of sale and reinforce coverage through post-sale marketing campaigns. They track warranty attachment and claim rates for refrigerators, laundry, and premium appliances, using that data to guide follow-up communication and service outreach. Many also train staff to present protection options after the product decision is made, which increases attachment rates and positions the retailer as a long-term service partner. CPS dealer observations confirm that the most successful stores use these engagement opportunities to strengthen customer loyalty and repeat business.

How do CPS programs like True Extended, 50% Back, and SND Coverage work for high-engagement appliance categories?

Consumer Priority Service (CPS) programs are structured to deliver extended protection and ongoing support for the appliance categories that see the most post-sale engagement—especially refrigerators, washers, dryers, dishwashers, and premium kitchen appliances. CPS True Extended coverage begins after the manufacturer warranty expires and can extend protection up to 6–8 years total, depending on the brand. The 50% Back program provides five years of coverage from purchase, with a cash-back option if the plan goes unused. SND (Scratch, Dent, Refurb, Open Box) Coverage makes it possible to offer protection on discounted, open-box, and used appliances that typically would not qualify for traditional warranties.

Retailers can choose which CPS program best fits their product mix and sales strategy, allowing for flexible implementation across new, open-box, and scratch-and-dent inventory. Claims are managed directly through CPS, and retailers can often service their own customers if they have a service department—helping them retain both revenue and the customer relationship throughout the ownership cycle. These structures are backed by CPS service experience, which shows that high-engagement categories generate more service events, repeat communication, and customer loyalty.

Key Features of CPS Programs for High-Engagement Appliance Categories

• True Extended Coverage – Activates after OEM warranty, provides up to 6–8 years total protection (based on brand), covers major mechanical and electrical failures
• 50% Back Program – Five years of protection from purchase date; customers receive 50% refund if no claims are filed
• SND (Scratch & Dent, Refurb, Open Box) Coverage – 1-year warranty for non-new inventory, with option to extend via True Extended
• Dealer First Right of Refusal – Retailers can service their own claims and retain revenue
• Nationwide Service Network – CPS coordinates service through factory-authorized and qualified providers
• Post-Sale Marketing Integration – Outreach to customers who declined coverage at sale to recover missed revenue

Typical Workflow

1. Customer purchases appliance and selects coverage
2. CPS coverage begins at appropriate time (post-OEM or at purchase)
3. Customer contacts CPS for service or claims
4. Retailer or CPS network services the product
5. Resolution via repair, replacement, or reimbursement as needed

What does CPS typically cover for appliance retailers?

CPS appliance coverage is designed to protect against real mechanical and electrical failures, not cosmetic or avoidable issues. Coverage specifics can vary by program, but the following lists provide a clear, high-level overview.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs (compressors, motors, control boards, pumps)
• Service coordination and claims administration through CPS
• Replacement or reimbursement if repair is not economical
• Coverage options for new, open-box, scratch-and-dent, refurbished, and used appliances (with eligible plans)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, paint chips, rust, appearance issues)
• Non-functional parts (handles, knobs, shelves, trim, decorative panels)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage (drops, impacts, misuse, moving damage)
• Environmental, water, flood, fire, or natural disaster damage
• Failures due to misuse, neglect, or lack of maintenance

How does the CPS claims process work for high-engagement appliance categories?

A claim typically begins when a customer experiences a covered failure and contacts CPS by phone, web portal, chat, text, or email. CPS reviews the claim details, confirms eligibility, and then coordinates service—either through the retailer’s service department (if available) or by dispatching a qualified technician from CPS’s network.

CPS manages the process from start to finish, including repair scheduling, follow-up, and resolution. This approach streamlines the customer experience and minimizes dealer workload, allowing retailers to focus on sales and customer relationships while knowing their service obligations are handled professionally.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service (CPS) makes it easy for customers, retailers, and service centers to get help or file claims through multiple channels. Support is available by phone, web chat, portal, text, Facebook, and email—ensuring fast access for any need.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS coverage for high-engagement appliance categories compare to manufacturer and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across multiple categories
• Strong claims and service infrastructure – With over $450M in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to handle high-volume warranty programs
• Extensive retail partnerships – CPS works with over 10,000 retail partners, from independent appliance stores to large multi-location operations
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks, ensuring reliable service across different product types
• U.S.-based support and long-term relationships – Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad coverage across product categories – CPS supports warranties across 60+ product categories, giving retailers flexibility across their inventory

High-Engagement Appliance Categories FAQ

How can appliance retailers get started with CPS programs for high-engagement appliance categories?

CPS programs are designed to help appliance retailers engage customers long after the point of sale, especially in high-usage categories like refrigeration, laundry, and premium appliances. By offering options such as True Extended, 50% Back, and SND Coverage, stores can support long-term retention, repeat service, and incremental revenue across the full product lifecycle.

Retailers interested in maximizing post-sale engagement and revenue can work with Consumer Priority Service for onboarding, staff training, and program customization. CPS provides flexible implementation options and ongoing support to ensure retailers can launch and operate these programs with confidence.

CPS is here to help you

Consumer Priority Service (CPS) is built to support appliance retailers of all sizes, product mixes, and operational setups. If you want to see how CPS programs can drive long-term engagement and retention for your store, reach out to the CPS team for tailored guidance and a quick walkthrough of your best options.