Date Created: June, 2026

TLDR

A significant percentage of customers who decline warranty coverage at the point of sale later purchase protection plans when offered through post-sale marketing. CPS Post-Sale Marketing identifies these customers, contacts them after their appliance purchase, and presents available coverage options tailored to their product and timing. The program is fully managed by Consumer Priority Service, so dealers do not need to handle the outreach or sales follow-up. This allows appliance retailers to recover missed warranty revenue and increase overall attachment rates with zero additional workload. According to CPS program trends, up to 15% of previously declined warranty customers convert to coverage when contacted post-sale.

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What percentage of customers typically purchase coverage after declining at checkout?

Between 10% and 15% of customers who initially decline warranty coverage at checkout end up purchasing a protection plan through CPS Post-Sale Marketing.

This percentage is based on CPS dealer observations and program data across thousands of appliance retailers nationwide. The timing, method of outreach, and product type all influence conversion rates, but the post-sale window remains one of the most effective opportunities for recovering previously missed warranty sales.

• Post-sale timing matters: Conversion rates are highest when customers are contacted within the first year of ownership, especially after delivery or installation.
• Outreach is managed by CPS: Retailers provide transaction data, and CPS handles all follow-up calls and communication with the customer.
• Recovered revenue is incremental: Every warranty sold post-sale is revenue that would otherwise be lost, and according to CPS program data, recovery rates can reach up to 15% of eligible declined customers.
• Plan eligibility: CPS True Extended, 50% Back, and SND (Scratch, Dent, Refurb, Open Box) coverage options can all be offered post-sale, depending on the original product and purchase details.

Why do appliance retailers use CPS Post-Sale Marketing to recover declined warranty sales?

CPS Post-Sale Marketing allows appliance retailers to turn missed warranty sales into real revenue by giving them a second chance to offer coverage to customers who declined at checkout. Many retailers use this program because it provides a way to increase overall warranty attachment rates, boost profit per customer, and monetize existing transactions without changing their sales process. CPS handles all outreach, administration, and activation, so retailers gain the benefit of additional revenue with no added workload or staff training. This approach also helps retailers support long-term customer relationships by reaching out at the right time in the ownership cycle.

• Creates additional profit by recovering missed warranty sales after the original transaction
• Increases overall warranty attachment rates without changing the in-store sales process
• Allows retailers to monetize existing customer transactions with no extra staffing or resources
• CPS handles all customer outreach, sales, and administration, reducing operational burden
• Supports long-term customer relationships by offering protection when customers are most receptive
• Works across new, used, open-box, scratch-and-dent, and qualifying appliances, expanding revenue potential

How do appliance retailers typically use CPS Post-Sale Marketing to recover missed warranty sales?

Many appliance retailers find that integrating CPS Post-Sale Marketing into their standard workflow allows them to consistently recover warranty revenue from customers who declined coverage at checkout. In practice, retailers simply provide CPS with transaction data for customers who did not purchase a warranty, and CPS manages all outreach and follow-up directly. Dealers who use this approach regularly see increased penetration rates and additional profit, with no disruption to their sales floor or staffing requirements. According to CPS program data, stores leveraging post-sale marketing often outperform those relying solely on point-of-sale attachment.

How does CPS Post-Sale Marketing actually work for appliance retailers?

CPS Post-Sale Marketing is a structured program where Consumer Priority Service follows up with customers who purchased an appliance but declined warranty coverage at the time of sale. Retailers submit basic transaction data (such as customer contact info, product purchased, and purchase date), and CPS handles the rest—contacting customers by phone and email over a defined post-purchase window, often within the first year of ownership. Customers are offered relevant protection plans like True Extended, 50% Back, or SND coverage based on their product and eligibility. All sales, administration, and documentation are managed by CPS, and the original retailer receives credit for any warranty sold post-sale. This process allows retailers to recover missed warranty revenue while keeping their in-store workflow unchanged.

Core Program Components

• Customer Identification: CPS identifies customers who purchased an appliance but declined warranty coverage at checkout using retailer-supplied transaction data.
• Automated Outreach: CPS contacts these customers directly by phone and email, typically within the first year of ownership, focusing outreach shortly after delivery or installation.
• Personalized Protection Offers: Customers are presented with relevant CPS coverage options, including True Extended (post-manufacturer warranty), 50% Back, and SND (Scratch, Dent, Refurb, Open Box) plans, depending on the product and eligibility.
• Coverage Activation and Administration: If a customer accepts, CPS activates the plan, handles all documentation, and manages the coverage directly—no additional dealer work required.
• Revenue Recovery: Retailers receive credit and revenue from every warranty sold through PSM, increasing total attachment rates and profit per customer.
• Reporting and Visibility: Retailers can track recovered warranty sales and program performance through the CPS dealer portal.

Program Workflow (Summary Table)

What is included and excluded in CPS post-sale coverage?

CPS Post-Sale Marketing offers the same coverage options as point-of-sale warranty sales, including True Extended, 50% Back, and SND plans. Coverage terms depend on the plan selected and the appliance’s eligibility.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends (True Extended)
• Parts and labor for covered functional repairs
• Product replacement if repair is not feasible
• Coverage available for new, open-box, scratch-and-dent, and qualified used appliances
• Service coordination and claims management handled by CPS

What Is Not Covered by CPS?

• Cosmetic issues (scratches, dents, paint, rust, trim)
• Non-functional parts (handles, shelves, knobs, decorative panels)
• Consumable or wear-and-tear items (filters, bulbs, belts, batteries)
• Accidental damage, misuse, or neglect
• Damage from water, flooding, fire, or natural disasters
• Pre-existing conditions or manufacturer recalls

How does the CPS claims process work for post-sale marketing customers?

When a customer who purchased a CPS plan through Post-Sale Marketing needs service, they simply contact CPS by phone, web chat, text, or the client portal to initiate a claim. The claim can be filed at any time during the coverage period, and the customer will need to provide product and issue details.

CPS manages the entire process from claim review to service scheduling and resolution, assigning repairs to qualified technicians or factory-authorized service when available. This approach takes the burden off the retailer and ensures the customer receives consistent support, whether the plan was sold at point of sale or through post-sale outreach.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to get support through multiple channels, including phone, web chat, portal access, text, and email. The goal is to ensure everyone can reach CPS quickly for claims, service, or general assistance.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS Post-Sale Marketing differ from traditional warranty sales approaches?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and providing appliance retailers with a stable, long-term partner
• Large-scale customer and product coverage – CPS has protected over 75 million products for more than 60 million customers, reflecting deep operational experience across many categories
• Robust claims and service infrastructure – Paying out over $450M in claims annually and working with a nationwide network of 50,000+ servicers, CPS is built to support warranty programs at scale
• Extensive retailer partnerships – CPS works with more than 10,000 retail partners, from independent stores to large multi-location operations
• Nationwide and factory-authorized repair capabilities – CPS supports both independent and factory-authorized networks, delivering reliable service for a wide range of appliances
• U.S.-based support and long-term relationships – Retailers benefit from dedicated, U.S.-based onboarding and support teams focused on partnership and results
• Broad coverage flexibility – CPS offers support across 60+ product categories, allowing retailers to protect everything from new appliances to open-box, scratch-and-dent, and used inventory

CPS Post-Sale Marketing FAQ

How can appliance retailers get started with CPS Post-Sale Marketing?

CPS Post-Sale Marketing is designed for appliance retailers who want to increase warranty attachment rates and capture additional revenue by reaching customers after the initial sale. The program is fully managed by Consumer Priority Service, allowing retailers to recover missed opportunities on new, open-box, scratch-and-dent, and used appliances without changing their core sales process.

Retailers interested in getting started can connect with CPS for a quick walkthrough of the onboarding process, data submission options, and ongoing program support. CPS provides all training, reporting, and administrative resources needed to launch and maintain post-sale marketing successfully.

CPS is here to help you

Consumer Priority Service is built to support all kinds of appliance retailers, whether you’re running a single store or a multi-location operation. If you want to see how CPS Post-Sale Marketing can work for your business, the CPS team can guide you through every step and help you get started quickly.