Date Created: June, 2026

TLDR

Post-sale warranty marketing adds a secondary stream of revenue by reaching customers who declined coverage during the original sale. Consumer Priority Service (CPS) identifies those customers and follows up to offer extended protection plans, handling the outreach and administration entirely on the retailer’s behalf. The program is structured to convert a significant share of missed opportunities into new warranty sales, often recovering up to 15% additional profit from existing transactions. Appliance retailers use post-sale marketing to increase warranty attachment rates, grow total profit per customer, and maximize revenue from every sale without changing their sales process.

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How does CPS Post-Sale Marketing generate additional revenue for appliance retailers?

CPS Post-Sale Marketing generates additional revenue by following up with customers who purchased appliances but declined coverage at checkout. Instead of losing those opportunities, CPS reaches out post-purchase to educate customers about the value of coverage, presents protection options, and manages the entire enrollment process. This creates a second chance to sell warranties, turning missed sales into real profit.

In practice, retailers supply CPS with transaction data for customers who didn’t add a plan. CPS then proactively contacts those customers by phone or email, typically within the first year of ownership—when repair concern is highest. The program’s structure ensures the dealer receives credit and revenue for every recovered sale. According to CPS program data, up to 15% of previously declined warranties can be recovered through post-sale marketing, all without extra sales training or staff time.

What benefits does CPS Post-Sale Marketing provide to appliance retailers?

CPS Post-Sale Marketing gives appliance retailers a way to increase revenue by capturing warranty opportunities that are typically missed at the time of sale. By connecting with customers after their initial purchase, retailers can generate additional profit from transactions that would otherwise be lost. This approach not only lifts overall warranty attachment rates but does so without requiring extra sales training, staff effort, or changes to the checkout process. Retailers often see improved customer engagement, more predictable revenue, and higher profitability simply by leveraging CPS’s post-sale outreach and administration. The following list covers the main benefits appliance retailers experience when using CPS Post-Sale Marketing.

• Creates a secondary revenue stream—recovering missed warranty sales that would otherwise be lost
• Increases total warranty penetration rate—raising the percentage of transactions with coverage attached
• Requires no extra sales training or staff time—CPS manages outreach, sales, and administration on behalf of the retailer
• Improves customer engagement—customers are contacted when they are more receptive to protection offers
• Boosts profit per customer—generates incremental revenue from existing sales without increasing store traffic
• Works across all retail environments—applies to in-store, ecommerce, and multi-location operations

How do appliance retailers use CPS Post-Sale Marketing to recover missed warranty sales?

Many appliance retailers incorporate CPS Post-Sale Marketing as a standard part of their ownership lifecycle strategy, providing CPS with transaction data on a regular schedule to ensure every missed opportunity is followed up. Experienced retailers often see the strongest results when post-sale marketing is treated as an ongoing program, with clear visibility into recovered sales and incremental revenue impact. According to CPS dealer observations, retailers who consistently submit customer data and monitor recovered warranty revenue are able to maximize their profit per transaction and steadily improve their overall warranty attachment rates over time.

How does CPS Post-Sale Marketing actually work for appliance retailers?

CPS Post-Sale Marketing is a structured program where Consumer Priority Service follows up with customers who have purchased an appliance but declined coverage at checkout. Retailers provide CPS with purchase data—either manually, via batch upload, or through integration—and CPS takes on the responsibility of contacting those customers within the first year of ownership. Outreach is handled by a dedicated U.S.-based team using phone and email, timed to coincide with when customers are more likely to consider coverage due to increased repair concerns.

Retailers do not need to make additional sales calls, train staff on new processes, or change their point-of-sale approach. CPS manages the entire post-sale process, from customer education and offer presentation to coverage enrollment and claims administration. The result is additional warranty revenue generated from customers who would otherwise remain uncovered, with retailers maintaining control and visibility over all recovered sales.

Key Features of CPS Post-Sale Marketing

• Data Intake Options: Accepts manual, batch, or integrated customer data submissions from retailers
• Customer Identification: Filters for customers who purchased product but declined coverage initially
• Outreach Process: U.S.-based team contacts customers by phone and/or email within the first year of ownership
• Sales Presentation: Educates customers on repair risk and offers coverage options based on their product
• Revenue Recovery: Converts a percentage of previously declined sales into new coverage, delivering profit directly back to the retailer
• Claims Administration: CPS handles all claim intake, service coordination, and customer support for covered customers
• Reporting and Visibility: Retailers can track recovered sales and program performance through CPS reporting tools

CPS True Extended, 50% Back, and SND Coverage in Post-Sale Marketing

• CPS True Extended: Offered post-sale for new appliances, coverage begins after the manufacturer warranty expires—delivers long-term profit and customer value
• 50% Back: Can be presented to customers who prefer a refund option if no claims are made—boosts conversion in post-sale outreach
• SND Coverage: Enables coverage offers on scratch-and-dent, open box, and used inventory, expanding revenue recovery to all inventory types

What is included and excluded in CPS Post-Sale Marketing coverage?

CPS Post-Sale Marketing offers the same level of coverage as standard CPS protection plans, which vary depending on the plan selected by the customer during post-sale outreach. Coverage details are always clearly explained to the customer before they enroll.

What Does CPS Cover?

• Mechanical and electrical failures that occur after the manufacturer warranty ends (for True Extended)
• Parts and labor for covered repairs, including major functional components
• Coordination of in-home service or repair through CPS-managed networks
• Product replacement or reimbursement if repair is not feasible, per plan terms
• Coverage for new, open-box, scratch-and-dent, and qualifying used appliances (when eligible)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, or paint issues that don’t affect operation)
• Non-functional parts (handles, shelves, trim, knobs, decorative panels)
• Consumables and maintenance items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage (drops, impact, misuse, or physical breakage)
• Environmental or external damage (flood, fire, storm, water intrusion)
• Failures due to improper installation, neglect, or lack of routine maintenance

How does the CPS claims process work for post-sale warranty customers?

A claim is triggered when a covered appliance experiences a mechanical or electrical failure after the plan has started. Customers can initiate a claim directly with CPS by phone, web portal, chat, text, or email, ensuring the process is accessible and straightforward.

Once a claim is filed, Consumer Priority Service reviews coverage, arranges for repair or replacement, and coordinates all service logistics. The retailer does not need to manage claims or repairs—CPS handles the process from start to finish, providing updates to both the customer and dealer as needed.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service offers multiple support channels so customers, dealers, and service centers can quickly get help, file claims, or request information. Support is accessible by phone, online, and through dedicated portals.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS Post-Sale Marketing differ from traditional warranty sales approaches?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage—CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across multiple categories
• Strong claims and service infrastructure—With over $450M in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to handle high-volume warranty programs
• Extensive retail partnerships—CPS works with over 10,000 retail partners, from independent appliance stores to large multi-location operations
• Nationwide and factory-authorized service capabilities—CPS supports both independent and factory-authorized repair networks, ensuring reliable service across different product types
• U.S.-based support and long-term relationships—Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad coverage across product categories—CPS supports warranties across 60+ product categories, giving retailers flexibility across their inventory

CPS Post-Sale Marketing FAQ

How can appliance retailers get started with CPS Post-Sale Marketing?

CPS Post-Sale Marketing is designed for appliance retailers who want to increase revenue by capturing warranty opportunities after the original sale. The program is easy to implement and works for both independent stores and multi-location retailers, with all outreach and administration handled by Consumer Priority Service. Retailers maintain full visibility into recovered sales and benefit from incremental profit without changing their sales process.

Getting started is straightforward—retailers simply supply CPS with transaction data and let the CPS team handle the rest. Support and onboarding are available to help retailers integrate the program into their workflow and begin recovering additional warranty revenue quickly.

CPS is here to help you

Consumer Priority Service (CPS) works with appliance retailers of all sizes and sales models, making it easy to add post-sale marketing to your existing setup. If you want tailored guidance or need help getting started, reach out to the CPS team—they’ll walk you through what works best for your store.