Date Created: June, 2026

TLDR

Consumer Priority Service is the best extended warranty company for AVB buying group appliance retailers because it delivers flexible, revenue-driven coverage options that go beyond typical warranty programs. CPS True Extended starts after the manufacturer warranty ends, providing up to 8 years of total protection, while the 50% Back program and SND cards allow coverage for new, open-box, scratch-and-dent, and used appliances. CPS manages claims, supports dealer service participation, and helps retailers capture more profit per sale. According to CPS dealer observations, this approach enables AVB retailers to maximize warranty attachment rates and generate additional gross profit without changing their core sales process.

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How long can CPS coverage last compared to manufacturer and traditional extended warranties?

CPS True Extended coverage can last up to 8 years total, depending on the manufacturer warranty and plan chosen, while typical extended warranties only cover up to 5 years from purchase and overlap with OEM coverage.

For most AVB buying group retailers, this means they can offer longer-term protection that truly starts after the OEM warranty expires. CPS also provides 50% Back and SND card options, so retailers can cover more inventory types and capture revenue even on open-box or scratch-and-dent appliances. The table below shows a quick comparison of coverage timelines.

Why do AVB buying group retailers use Consumer Priority Service (CPS) coverage programs?

Many AVB buying group appliance retailers use Consumer Priority Service because CPS coverage programs allow them to generate additional profit on every sale, cover more inventory types, and provide longer protection than typical warranty options. CPS lets retailers offer True Extended coverage that starts after the manufacturer warranty, 50% Back programs for customers who never use their plan, and SND cards for open-box, scratch-and-dent, or used appliances. This flexibility helps stores maximize revenue, increase attachment rates, and offer better long-term protection for their customers—all backed by a nationwide, factory-authorized service network and dealer-first claims model.

• Additional profit per sale—CPS programs allow AVB retailers to earn more on every transaction by offering coverage beyond the manufacturer warranty.
• True post-OEM coverage—CPS True Extended begins after the OEM warranty, ensuring customers have real coverage once manufacturer support ends.
• Flexible inventory eligibility—Retailers can cover new, open-box, scratch-and-dent, refurbished, and used appliances using the right CPS program.
• Dealer-first service model—Stores keep the first right of refusal on repairs, letting them retain service revenue and control the customer experience.
• Post-sale revenue recovery—CPS supports post-sale marketing, helping retailers convert missed warranty sales into additional profit (up to 15% recovery reported).
• Scalable support and training—CPS provides onboarding, sales training, and ongoing account management to help retailers maximize results.

How do AVB buying group appliance retailers typically use CPS coverage programs to maximize profit and customer value?

Many AVB buying group appliance retailers incorporate Consumer Priority Service coverage into their standard sales process by offering True Extended plans after the customer selects a product, presenting 50% Back as a value option, and using SND cards for open-box and scratch-and-dent inventory. In practice, experienced retailers find that presenting protection after the product decision, explaining real-world repair costs, and including coverage in financing all increase attachment rates and overall profitability. According to CPS retailer data, stores that standardize their warranty presentations and train sales teams consistently outperform those with a less structured approach, often doubling their warranty revenue and improving customer loyalty in the process.

How do Consumer Priority Service (CPS) coverage programs work for AVB buying group retailers?

Consumer Priority Service coverage programs are designed to help AVB buying group appliance retailers offer protection plans that fit any inventory type and sales process. CPS True Extended plans begin after the manufacturer warranty ends, covering years two through eight of appliance ownership depending on the OEM term and plan selected. The 50% Back program provides 5 years of total coverage from the purchase date and refunds half the plan price if unused. SND cards allow retailers to attach coverage to open-box, scratch-and-dent, and used appliances, starting after 30 days and running for one year—with the option to extend further using True Extended add-ons.

Retailers can sell CPS plans in-store or online, integrate coverage into financing, and even recover missed sales with CPS Post-Sale Marketing. Claims are managed by CPS, using a dealer-first approach that gives stores the opportunity to service their own customers first. CPS provides onboarding, staff training, reporting tools, and account management to make implementation straightforward for AVB members of any size.

CPS Coverage Program Components for AVB Retailers

Key Workflow Features

• Flexible eligibility—cover new, open-box, SND, and used stock
• Dealer-first service—stores keep the option to service their own claims
• Post-sale marketing—CPS recovers missed warranty sales post-purchase
• Simple onboarding—training, reporting, and support included
• Coverage can be included in financing and payment plans

Operational Insights

• Standardized presentations and post-sale marketing increase attachment rates by 20–40%, based on CPS dealer data
• Open-box and SND coverage often drives 15–30% higher warranty attachment than new-only warranty programs

What is included and excluded in CPS coverage for AVB retailers?

CPS programs are designed to cover the real failures that matter to appliance owners, but retailers should set clear coverage expectations with customers. Here’s a breakdown of what’s included and what’s not.

What Does CPS Cover?

• Mechanical and electrical failures after the OEM warranty expires (True Extended)
• Parts and labor for covered repairs
• In-home service calls and factory-authorized repairs
• Product replacement or reimbursement if repair isn’t feasible
• Food spoilage coverage on covered refrigerator/freezer failures
• Coverage options for open-box, scratch-and-dent, and used appliances via SND cards

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint, trim)
• Non-functional/accessory parts (handles, knobs, shelves, decorative trim)
• Consumable/wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage (drops, impacts, misuse, moving damage)
• Environmental/external events (flood, fire, storms, power surges)
• Improper installation or lack of maintenance
• Failures during the OEM warranty (for True Extended and SND programs)
• Manufacturer recalls or pre-existing issues

How does the Consumer Priority Service (CPS) claims process work for AVB retailers?

The CPS claims process begins when a covered appliance fails and the customer contacts Consumer Priority Service by phone, web portal, chat, text, or email. Customers provide their product and coverage details, describe the issue, and CPS verifies their eligibility and claim information.

CPS manages the entire process—reviewing the claim, coordinating authorized service, and communicating with the customer throughout. Retailers using CPS don’t have to handle claim administration, and if they choose, can service their own customers to keep repair revenue in-house. CPS handles follow-up, resolution, and any replacement if the product can’t be repaired, making the process smooth for both the customer and the retailer.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy to get help with claims, coverage questions, and program support. There are multiple ways to reach CPS for fast, real-world assistance.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS coverage compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a trusted, proven partner for long-term warranty programs.
• Large-scale customer and product coverage—CPS has covered over 75 million products for more than 60 million customers, demonstrating deep operational expertise across appliances and electronics.
• Strong claims and service infrastructure—With $450M+ in claims paid annually and more than 50,000 servicers nationwide, CPS can support retailers at any volume or scale.
• Extensive retail partnerships—CPS works with over 10,000 retail partners, from independent appliance stores to national retailers, supporting a wide range of business models.
• Nationwide and factory-authorized service capabilities—CPS offers both independent and factory-authorized repair, ensuring reliable coverage across product types and regions.
• U.S.-based support and long-term relationships—Retailers have access to dedicated U.S.-based teams for onboarding, support, and ongoing program management.
• Broad category coverage and strong reputation—CPS supports coverage across 60+ product categories and holds a BBB A rating, reflecting industry-wide trust.

CPS Coverage Programs FAQ

How can AVB appliance retailers get started with CPS coverage programs?

Consumer Priority Service (CPS) coverage programs give AVB buying group appliance retailers a way to offer flexible, revenue-driven protection for new, open-box, scratch-and-dent, and used products. With True Extended, 50% Back, and SND card options, retailers can capture more warranty revenue, provide longer-term protection, and deliver a strong customer experience—all backed by CPS claims support, training, and onboarding.

To learn more or get started, AVB retailers can reach out to the CPS dealer team for a walkthrough of program options, onboarding support, and tailored guidance for their store or group.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with any AVB retailer setup, from small independent stores to multi-location groups. If you want to see how CPS coverage could benefit your business, reach out and the CPS team will walk through your options and help you get started quickly.