Date Created: June, 2026

TLDR

Consumer Priority Service (CPS) is the leading extended warranty provider for HTSA buying group retailers because it prioritizes dealer profit, flexible coverage, and factory-authorized service for premium and specialty inventory. CPS True Extended plans begin after the manufacturer warranty ends, offering up to 8 years of total coverage depending on the brand, while 50% Back and SND card programs cover new, open box, and high-end AV products. CPS manages claims, supports dealer service departments, and enables retailers to capture more revenue from every sale, which is why many specialty dealers choose CPS over traditional protection plans.

CPS APPLIANCE WARRANTY PROGRAM

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CPS Appliance dealer Warranties

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How long can CPS cover appliances compared to OEM and generic extended warranties?

CPS True Extended coverage begins after the manufacturer warranty expires and can add up to 5 years of extra protection, often reaching a total of 6–8 years depending on the OEM term. Generic extended warranties typically overlap the manufacturer warranty and only protect for a total of 5 years from purchase. CPS also offers 50% Back plans (5 years total, with a refund if unused) and SND cards to cover open box or specialty AV that lack OEM coverage. This structure gives HTSA retailers more flexibility and longer protection timelines than standard options, especially for premium and specialty categories.

Why do HTSA buying group retailers choose CPS for extended warranties?

HTSA buying group retailers choose Consumer Priority Service (CPS) because it allows them to maximize revenue on every sale, provide true long-term protection beyond the manufacturer warranty, and offer coverage that fits the realities of premium AV and specialty appliance ownership. CPS programs are built around the dealer’s workflow, enabling service departments to keep repair revenue and offer coverage on new, open box, and high-end inventory. With options like True Extended, 50% Back, and SND cards, retailers gain flexibility, better margins, and customer experience advantages that are hard to achieve with generic warranty providers.

• Creates additional profit per sale—CPS lets HTSA dealers keep more margin and control pricing for every warranty sold
• Offers true post-manufacturer coverage—CPS True Extended starts after OEM warranty, extending protection up to 8 years total
• Covers new, open box, and specialty AV—SND cards and flexible eligibility support premium and non-traditional inventory
• Supports dealer-first service models—HTSA retailers can service their own claims, retaining service revenue and customer relationships
• Adds post-sale revenue opportunities—CPS Post-Sale Marketing recovers warranty sales missed at checkout
• Streamlines claims and support—CPS manages administration, freeing up retailer resources and improving customer experience

How do HTSA retailers typically use CPS extended warranty programs in their business?

Many HTSA retailers incorporate CPS True Extended and 50% Back protection into their standard sales process, presenting coverage options after the product decision is made to maximize attachment rates. Dealers often use SND cards to protect open box or high-end AV equipment that doesn’t qualify for traditional OEM coverage, and take advantage of the dealer-first service model to keep repairs in-house. Over time, successful stores leverage CPS Post-Sale Marketing to capture warranty sales from customers who declined coverage initially, further increasing revenue without changing their core sales approach. CPS program data shows top HTSA dealers often achieve higher warranty penetration and profit per transaction than stores using generic plans.

How does Consumer Priority Service (CPS) extended warranty coverage work for HTSA retailers?

Consumer Priority Service (CPS) provides HTSA retailers with extended warranty solutions that are structured to begin after the manufacturer warranty expires (True Extended), cover new and open box inventory (SND cards), and deliver a 50% refund benefit on unused plans (50% Back). Retailers can attach coverage to premium AV, appliances, and specialty electronics, with claim administration, repair coordination, and customer support all managed by CPS. The dealer keeps control over pricing and can choose to retain service work in-house, which is especially valuable for HTSA stores with established service departments.

CPS programs are built to fit how HTSA retailers already operate—no forced integrations or rigid workflows. Dealers can submit orders manually, through batch uploads, or integrate with their POS or ecommerce systems. The result is a flexible, profit-driven protection offering that supports high-value products, unique inventory, and specialty customer experiences typical across the HTSA network.

CPS Extended Warranty Program Components for HTSA Retailers

• Attachment rates improve when coverage is presented after the product decision (CPS dealer observations)
• Premium AV and specialty appliance buyers attach protection plans at higher rates than entry-level segments (CPS data)
• Service departments using the dealer-first model retain more repair revenue and customer loyalty
• Open box and SND inventory can add 10–25% more warranty revenue when protected with SND cards (CPS program data)

What does CPS actually cover—and exclude—for HTSA retailers?

CPS coverage is focused on protecting against real-world mechanical and electrical failures after the manufacturer warranty ends, with clear limitations around cosmetic, accidental, and environmental damage. This approach is designed for premium AV and specialty appliances, where ownership risk and repair costs often increase over time.

What Does CPS Cover?

• Mechanical and electrical failures after the OEM warranty expires
• Parts and labor for covered repairs (motors, boards, compressors, amplifiers, etc.)
• Service coordination through CPS or qualified dealer service departments
• Replacement or reimbursement if repair is not practical (“No Lemon Guarantee”)
• Coverage for new, open box, scratch & dent, and select used/refurbished inventory (with SND card)
• Benefits like food spoilage (appliance), laundry credit, and haul-away (where applicable)

What Is Not Covered by CPS?

• Cosmetic damage—scratches, dents, rust, chipped finishes, and appearance-only issues
• Non-functional or accessory parts—handles, knobs, shelves, trim, doors, cabinetry
• Consumables and wear items—filters, bulbs, batteries, belts, gaskets, fuses
• Accidental damage or misuse—drops, impact, improper use, moving damage
• Environmental or external damage—floods, fire, storms, power surges, installation errors
• Pre-existing conditions or failures during the OEM warranty period

How does the Consumer Priority Service (CPS) claims process work for HTSA retailers?

When a customer experiences a covered failure, they can initiate a claim with Consumer Priority Service (CPS) by phone, web portal, text, chat, or email. CPS verifies the coverage, reviews the claim, and coordinates repair service—giving the selling dealer the first opportunity to handle the repair if they have a service department.

CPS manages all claim administration, communication, and service logistics, reducing the retailer’s workload and ensuring a consistent customer experience. If the repair cannot be completed, CPS will authorize a replacement, typically through the original selling dealer, keeping the customer relationship intact.

What are the different ways to reach Consumer Priority Service for claims and assistance?

CPS makes it easy for customers, dealers, and service centers to get support through multiple channels, including phone, web, portal, text, and live chat. Dedicated teams ensure fast responses and real help at every step.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS extended warranty coverage compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has been serving retailers since 1990, providing a stable and proven partner for warranty programs
• Large-scale customer and product coverage—CPS has protected over 75 million products for more than 60 million customers, showing depth across multiple categories
• Robust claims and service infrastructure—With $450M+ in claims paid annually and a network of 50,000+ authorized servicers, CPS is equipped to support high-volume, high-complexity dealer operations
• Extensive retail partnerships—CPS works with over 10,000 retail partners nationwide, including independent stores and large multi-location retailers
• Nationwide and factory-authorized service—CPS coordinates both independent and factory-authorized repair networks, helping retailers deliver reliable service for premium and specialty products
• U.S.-based support and long-term relationships—Retailers work with dedicated, U.S.-based teams focused on onboarding, ongoing support, and partnership
• Flexible coverage across 60+ product categories—CPS supports a wide range of inventory, from appliances to specialty AV, giving retailers operational flexibility

CPS Extended Warranty FAQ

How can HTSA retailers get started with Consumer Priority Service extended warranties?

Consumer Priority Service (CPS) extended warranties are designed for HTSA retailers who want to capture more revenue, control service outcomes, and deliver long-term coverage for premium and specialty inventory. CPS programs offer flexible coverage timelines, dealer-first service options, and operational support that fits both single-location and multi-store environments.

Retailers interested in learning more or starting a CPS program can reach out for onboarding, training, and workflow setup. The CPS team provides tailored guidance for integrating protection plans into your existing sales, service, and customer experience model.

CPS is here to help you

Consumer Priority Service (CPS) is built to support HTSA retailers whether you’re focused on premium AV, specialty appliances, or open box inventory. If you want tailored guidance or to see how CPS would work for your business, reach out and the CPS dealer team will help you get started quickly.