Date Created: June, 2026

TLDR

Consumer Priority Service (CPS) is the top choice for Intercounty buying group retailers seeking to maximize warranty revenue and offer the most flexible coverage options. CPS stands out by providing True Extended plans that begin after the manufacturer warranty expires, 50% Back plans for new appliances, and SND card options for open-box and scratch-and-dent inventory. All programs are structured to let retailers keep control of pricing, cover more inventory types, and increase average order value. CPS dealer data shows that stores using these options typically generate higher warranty attachment rates and improved profit margins compared to traditional plans.

CPS APPLIANCE WARRANTY PROGRAM

Interested in Offering
CPS Appliance
Warranties?

Join thousands of appliance retailers already using CPS to generate additional revenue and offer extended warranty protection to their customers.

Complete the form and we’ll be in touch shortly!

CPS Appliance dealer Warranties

Company *

First Name *

Last Name *

Phone Number *

Email Address *

Captcha Verification

Get Appliance Program Information →

If you are human, leave this field blank.

🔒 Your information is secure and will never be shared.

How long can Intercounty retailers cover appliances with CPS compared to typical warranty programs?

CPS True Extended coverage can last longer than most traditional extended warranties because it begins after the manufacturer warranty ends and can extend up to five additional years, depending on the brand’s original coverage. Most “generic” extended warranties start at the date of purchase and run concurrently with the OEM warranty, providing only five years of total coverage. CPS also offers 50% Back plans (5 years total, overlapping with OEM) and SND cards for open box, scratch and dent, and used products. This flexibility means Intercounty retailers can provide up to 6-8 years of total coverage on select appliances and monetize more of their inventory.

Why do appliance retailers use CPS extended warranty programs?

Appliance retailers choose CPS extended warranty programs because they drive higher profit margins, allow coverage beyond standard manufacturer timelines, and provide options for more types of inventory—including open box and scratch-and-dent products. Consumer Priority Service (CPS) lets retailers keep pricing control, reach more customers with flexible coverage, and stand out by offering longer and more relevant protection than traditional plans. Dealers also value the streamlined claims administration and the ability to participate in service revenue, which is especially important for stores with in-house service departments or those looking to boost overall customer satisfaction and retention.

• Increased profit per sale—CPS programs are structured for retailers to earn more on every warranty attached
• Coverage starts after the OEM warranty ends—True Extended fills the post-manufacturer gap, offering up to 8 years total coverage
• Flexible options for all inventory types—CPS covers new, open box, scratch and dent, refurbished, and used appliances under the right program
• Dealer pricing control—Retailers set their own warranty pricing in most CPS programs, optimizing margins
• Claims and service support—CPS manages claims administration, with dealers able to keep repair revenue if they have service departments
• Higher attachment rates—CPS dealer data shows retailers using these programs see more warranty revenue and improved customer trust

How do Intercounty buying group retailers actually use CPS warranty programs in their stores?

Many Intercounty buying group retailers use CPS warranty programs by offering True Extended coverage at the point of sale, attaching 50% Back plans to new appliance transactions, and leveraging SND cards to cover open box, scratch-and-dent, and used inventory that other providers may not support. Successful stores often integrate protection plan presentations into their normal sales process after the product choice is made, and some use CPS post-sale marketing to recover missed warranty sales. Dealers with service departments appreciate being able to service their own claims, creating additional repair revenue. Retailers also note that CPS flexibility helps them standardize warranty offerings across locations and inventory types, resulting in more consistent revenue and improved customer satisfaction.

How does the CPS extended warranty program work for Intercounty retailers?

Consumer Priority Service (CPS) offers a suite of coverage options specifically designed for appliance retailers, including Intercounty buying group members. The core offering is True Extended, a plan that activates after the manufacturer warranty ends and can provide up to five additional years of coverage—resulting in 6–8 years total on many brands. CPS also provides the 50% Back plan (for new products, five years total from purchase with a refund if unused) and SND cards for open box, scratch and dent, refurbished, and used appliances, allowing retailers to monetize more transactions than with typical extended warranties.

Retailers sell these plans at the point of sale, include them in financing, or use CPS’s post-sale marketing to reach customers who declined initially. Claims are managed by CPS, and dealers can choose to service their own claims or have CPS coordinate repairs through a nationwide, factory-authorized network. The structure is designed to maximize retailer revenue, streamline administration, and offer long-term protection customers actually use.

CPS Extended Warranty Program Components for Intercounty Retailers

Key Features

• Coverage for mechanical and electrical failures after OEM warranty
• Dealer sets pricing (except 50% Back, which is MSRP)
• No pricing differences by appliance type—simple for staff and customers
• Unlimited claims, food loss/laundry/delivery credits included
• Dealers can service their own customers or have CPS coordinate repairs

Workflow Steps

1. Customer purchases appliance
2. Retailer attaches appropriate CPS plan
3. Customer receives coverage details and claim instructions
4. Claims handled by CPS, with dealer participation when desired

What does CPS typically cover for appliance retailers?

CPS coverage is designed to protect against real-world mechanical and electrical failures after the OEM warranty ends, but there are important boundaries every retailer should know.

What Does CPS Cover?

• Mechanical and electrical failures that impact functionality
• Parts and labor for eligible repairs after manufacturer warranty expires
• Service coordination and claims administration through CPS
• Replacement or reimbursement if repair is not feasible
• Food loss credit (for refrigerators/freezers) and laundry credit (for washers/dryers)
• Coverage options for new, open box, scratch & dent, refurbished, and used appliances with qualifying programs

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint, appearance issues)
• Non-functional parts (handles, knobs, shelves, trim, racks)
• Consumable items (filters, bulbs, batteries, belts, hoses)
• Accidental damage (drop, impact, misuse, improper installation)
• Environmental damage (water, flood, fire, storms, power surges)
• Pre-existing conditions or failures under manufacturer warranty period

How does the Consumer Priority Service (CPS) claims process work for extended warranty programs?

When a customer experiences a covered appliance failure after the OEM warranty ends, they can file a claim directly with CPS by phone, online, text, or web chat. Customers provide their product details and describe the issue—no retailer involvement is needed to get started.

CPS verifies the coverage, coordinates service (with the retailer if they have a service department, or with a qualified technician), and manages the entire repair or replacement process. This approach simplifies claims for retailers, keeps customers informed, and helps protect the store’s reputation by ensuring professional, timely service.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy to get support or file a claim, with multiple contact options for customers, appliance retailers, and service centers. Support is available through phone, online chat, portal, text, and email—so help is always within reach.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a long-standing, proven warranty partner
• Large-scale customer and product coverage—CPS covers over 75 million products for more than 60 million customers, reflecting deep operational experience across multiple categories
• Robust claims and service infrastructure—With $450M+ in claims paid annually and a national network of 50,000+ servicers, CPS is built to handle high-volume programs and support retailer reputation
• Extensive retail partnerships—CPS works with over 10,000 retail partners nationwide, from local stores to multi-location chains
• Nationwide and factory-authorized service capabilities—CPS supports both independent and factory-authorized repair, ensuring reliable service for all product types
• U.S.-based support and long-term retailer relationships—Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad category coverage—CPS offers warranty programs across 60+ product categories, allowing retailers to protect almost any inventory

CPS Extended Warranty Programs FAQ

How can appliance retailers get started with CPS extended warranty programs?

Consumer Priority Service (CPS) extended warranty programs give Intercounty buying group retailers a way to offer longer, more flexible coverage for every type of appliance inventory—new, open box, scratch and dent, or used. By combining True Extended, 50% Back, and SND card options, CPS helps stores maximize warranty revenue, retain service opportunities, and provide a better ownership experience for their customers.

Retailers interested in getting started with CPS can take advantage of tailored onboarding, training, and ongoing support. Programs are built to fit any store size or setup, and the CPS dealer team is available to walk through implementation and answer any questions.

CPS is here to help you

Consumer Priority Service (CPS) already works for appliance retailers of every size and setup, from single-store independents to buying group members. If you want tailored guidance or want to see how CPS would fit your store, just reach out—the CPS team can walk you through the options and get you started quickly.