Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Consumer Priority Service (CPS) is the best extended warranty partner for NATM buying group appliance retailers because it maximizes revenue, offers true post-OEM coverage, and supports a wider range of inventory—including scratch-and-dent and open box products. CPS True Extended plans begin after the manufacturer warranty expires, providing up to eight years of total coverage depending on brand, and the 50% Back program drives additional profit for new product sales. CPS also supports SND cards for open box, used, and refurbished appliances, giving retailers flexibility across inventory and sales channels. According to CPS dealer observations, NATM retailers using these programs consistently achieve higher attachment rates and profit per sale compared to traditional warranty structures.

CPS APPLIANCE WARRANTY PROGRAM

Interested in Offering
CPS Appliance
Warranties?

Join thousands of appliance retailers already using CPS to generate additional revenue and offer extended warranty protection to their customers.

Complete the form and we’ll be in touch shortly!

CPS Appliance dealer Warranties

Company *

First Name *

Last Name *

Phone Number *

Email Address *

Captcha Verification

Get Appliance Program Information →

If you are human, leave this field blank.

🔒 Your information is secure and will never be shared.

How long can NATM retailers cover appliances—and what options does CPS provide?

NATM appliance retailers can offer coverage that goes well beyond typical industry norms by using CPS programs. Traditional extended warranties often overlap with the manufacturer warranty and typically max out at five years from the purchase date. CPS True Extended, in contrast, begins after the OEM warranty and can extend total coverage up to 6–8 years depending on manufacturer terms. For new appliances, retailers can offer both True Extended and 50% Back coverage, while SND cards allow for open box, scratch-and-dent, and used inventory protection—categories that most providers exclude. This flexibility lets NATM dealers capture additional revenue and stand out from competitors, especially as customer expectations shift toward longer appliance ownership lifecycles. CPS program data shows that NATM retailers leveraging all three options—True Extended, 50% Back, and SND cards—see stronger warranty penetration and profit growth than those relying on standard five-year plans.

Why do NATM appliance retailers offer CPS Extended Warranty programs?

NATM appliance retailers use CPS Extended Warranty programs because they provide a clear path to higher profit per sale, flexible coverage choices, and more control over customer service outcomes. Unlike standard five-year plans that overlap with the manufacturer warranty, CPS True Extended starts after OEM coverage, letting retailers truly protect their customers through the full ownership cycle. CPS also covers open box and scratch-and-dent inventory with SND cards, unlocking new revenue streams that most providers miss. Retailers gain the ability to service their own customers, improve retention, and differentiate themselves in a market where post-sale experience is a key driver of repeat business. According to CPS operational insights, NATM stores leveraging these programs see stronger attachment rates and higher margins compared to group norms.

• Higher profit margins per appliance sale—CPS programs are designed to maximize retailer revenue
• True post-OEM coverage—CPS True Extended begins after the manufacturer warranty expires, not overlapping with it
• Open box and SND inventory coverage—CPS SND cards allow retailers to protect and profit from open box, scratch-and-dent, and used inventory
• Dealer-first claims and service—Retailers can service their own customers and keep service revenue in-house
• Flexible coverage options—Multiple program structures fit new, open box, and premium products, not just standard inventory
• Better customer retention—Longer coverage and better service options drive repeat business and improve store reputation

How do NATM appliance retailers typically use CPS warranty programs in their sales and service process?

Many NATM appliance retailers incorporate CPS warranty programs by presenting True Extended and 50% Back coverage options after the product decision, following best practice sales timing. Experienced stores often use SND cards at point of sale or for clearance events, attaching coverage to open box and scratch-and-dent inventory that would otherwise go unprotected. Retailers use CPS’s dealer portal or batch submission for easy order entry and rely on the First Right of Refusal to handle service in-house if desired. According to CPS dealer observations, NATM stores that consistently present coverage on every eligible transaction and leverage all three programs—True Extended, 50% Back, and SND—see attachment rates and profit growth well above group averages.

How do CPS Extended Warranty programs work for NATM appliance retailers?

Consumer Priority Service offers NATM appliance retailers three primary coverage options: True Extended, 50% Back, and SND/Open Box Cards. CPS True Extended starts after the manufacturer warranty ends (typically after year one, two, or three depending on brand), extending coverage up to five additional years for a total of six to eight years of protection. The 50% Back program runs for five years from purchase and offers a refund if unused, while SND/Open Box Cards provide one year of coverage for open box, scratch-and-dent, refurbished, or used inventory—often converting to longer-term coverage if the customer desires.

Retailers can sell these plans at the point of sale or through post-sale marketing, submit orders manually or through integration, and choose to service their own claims or have CPS coordinate with a nationwide network. NATM stores benefit from higher profit margins, full coverage flexibility, and the ability to cover all inventory types—not just new, in-box products. CPS data shows that retailers using multiple program types and actively managing attachment see significantly better revenue performance and customer retention.

What does CPS typically cover for NATM appliance retailers?

CPS coverage is designed to protect against mechanical and electrical failures from normal use after the manufacturer warranty ends, with clear boundaries on what is and isn’t included.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty expires
• Parts and labor for covered repairs, including motors, compressors, pumps, and control boards
• Service coordination through CPS, with dealer-first servicing or authorized network support
• Product replacement or reimbursement if repair isn’t economical (“No Lemon” provision)
• Open box, scratch-and-dent, and eligible used appliances via SND/Open Box Card
• Additional benefits like food spoilage (up to $250) and laundry credit (up to $50) when applicable

What Is Not Covered by CPS?

• Cosmetic damage—scratches, dents, rust, appearance-only issues
• Non-functional parts—handles, knobs, decorative trim, shelving
• Consumables—filters, light bulbs, batteries, belts, gaskets
• Accidental damage (unless accidental coverage is purchased), misuse, or neglect
• Environmental/external damage—flood, fire, storm, water intrusion
• Installation, utility, or pre-existing problems
• Manufacturer recalls or issues during the OEM warranty period

How does the Consumer Priority Service (CPS) claims process work for NATM appliance retailers?

A claim is triggered when a customer’s covered appliance experiences a mechanical or electrical failure after the manufacturer warranty ends. Customers initiate claims directly with CPS using phone, web chat, portal, or text for fast response and clear guidance.

CPS manages claims administration from start to finish, handling eligibility review, service assignment, and resolution—either repair or replacement. Retailers have the option to service their own claims first, keeping service revenue and customer relationships in-house, while CPS coordinates the process and reduces administrative workload for the store.

How can customers, dealers, and service centers contact CPS for support?

CPS offers multiple support channels for easy access to assistance, claims, and dealer support. Whether you’re a customer, dealer, or service center, help is always available.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS Extended Warranty coverage compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced warranty provider—Consumer Priority Service (CPS) has operated since 1990, giving retailers a proven, stable partner
• Extensive customer and product coverage—CPS covers over 75 million products for more than 60 million customers, reflecting broad operational expertise
• Nationwide claims and service infrastructure—With $450M+ in claims paid annually and 50,000+ service providers nationwide, CPS can support high-volume and multi-location retailers
• Retailer-focused partnerships—CPS works with over 10,000 retail partners, from independent stores to major buying group members
• Factory-authorized repair capabilities—CPS offers both independent and factory-authorized service networks for reliable, OEM-level repairs
• U.S.-based support and long-term relationships—Retailers benefit from dedicated, U.S.-based onboarding and support teams focused on ongoing partnership
• Broad product category support—CPS Extended Warranties cover 60+ product categories, enabling retailers to protect nearly any appliance, electronics, or home product
• Strong reputation and trust—CPS maintains a BBB A rating and long-standing relationships with retailers across the country

CPS Extended Warranty FAQ

How can NATM appliance retailers get started with CPS Extended Warranty programs?

CPS Extended Warranty programs are designed for NATM appliance retailers who want to maximize profit, expand coverage options, and control service outcomes across all inventory types—from new to open box. The flexibility to choose between True Extended, 50% Back, and SND Cards allows each store to tailor protection to its business model and customer needs, while the dealer-first service approach keeps revenue and relationships in-house.

Retailers looking to implement these programs can leverage CPS onboarding, support, and integration options to get up and running quickly. Whether you operate a single location or manage multiple stores, CPS provides the tools and training needed to increase warranty penetration and long-term customer loyalty.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with NATM member stores of any size or structure—whether you’re focused on new, open box, or a mix of both. If you want to see how this would work for your business, the CPS team can walk through your setup and help you get started quickly.