Date Created: June, 2026

TLDR

The most effective way to present extended warranties on high-value commercial equipment is to introduce coverage only after the customer has decided on their equipment purchase. This lets dealers position protection plans around real operational risk, repair costs, and business continuity, which drives higher attachment rates and additional profit per sale. Based on CPS dealer data, focusing the conversation on downtime prevention and operational impact leads to 25%-40% higher conversion on commercial equipment coverage.

CPS COMMERCIAL EQUIPMENT WARRANTY PROGRAM

Interested in Offering
CPS Commercial Equipment
Protection Plans?

Join commercial equipment dealers, distributors, and service providers using CPS to generate additional profit on every sale while protecting their customers’ operations.

Complete the form and our team will walk you through how a CPS program can fit your business.

CPS Commercial Appliance Dealer Warranties

Company *

First Name *

Last Name *

Phone Number *

Email Address *

Captcha Verification

💵

+$100 Bonus! New dealers receive a $100 account credit.

Claim My $100 Dealer Credit →

If you are human, leave this field blank.

🔒 Your information is secure and will never be shared.

What is the best timing and approach for presenting extended warranties on high-value commercial equipment?

Introducing extended warranties after the equipment decision is finalized produces the strongest results for commercial appliance and equipment dealers.

Most dealers find that discussing coverage too early shifts the focus to price and slows down the main sale. Waiting until the equipment choice is made allows you to frame protection plans as an operational investment, not an add-on. CPS dealer data shows that this timing increases warranty attachment rates by 18%–32% compared to up-front presentations. Dealers who connect coverage to downtime prevention and operational ROI see even greater acceptance—especially on high-ticket items like commercial refrigeration, laundry, or cooking equipment.

• Secure the equipment decision first—then present coverage as part of the ownership plan
• Reference real repair costs and downtime risk, not generic warranty language
• Offer multiple term options (2-year, 4-year) to increase overall conversion
• Integrate coverage into financing when possible (improves acceptance 15%–30%)
• Use assumptive closes: “Do you want 2 or 4 years of coverage on this?”

Why is presenting extended warranties on high-value commercial equipment challenging for dealers in real-world operations?

Many commercial appliance and equipment dealers struggle to consistently present extended warranties on high-value equipment because the sales process is complex, service expectations are high, and downtime directly impacts business revenue. In busy commercial environments like restaurants, laundromats, or hospitality operations, staff often focus on closing the equipment sale and miss the optimal window for discussing coverage. Coordinating the right timing, training sales teams, and managing customer expectations across different equipment types and operational needs all add to the challenge.

• Staff focus on closing the main equipment sale—Coverage conversations are often skipped or rushed, especially during complex project sales or high-volume periods
• Downtime risk creates higher service pressure—Commercial failures impact business operations, so customers want fast, clear service commitments from any coverage offered
• Complex equipment environments—Multi-unit operations, built-in or specialty systems make it difficult to explain coverage terms and set realistic expectations
• Service coordination across locations—Dealers must manage claims, repairs, and coverage for customers with multiple sites, increasing complexity
• Attachment rate inconsistency between staff—Without a standardized process, some salespeople present coverage well while others avoid it, leading to lost revenue
• Customer focus on operational risk, not just cost—Business buyers care more about repair timelines and business impact than warranty “features”

How do experienced commercial equipment dealers approach extended warranty sales on high-value purchases?

Experienced commercial equipment dealers tie the coverage conversation directly to operational risk and service realities, not just product features. Rather than treating extended warranties as an afterthought, they position protection as a way to minimize costly downtime, stabilize repair expenses, and keep business equipment running through high-usage years. Many top-performing dealers use structured sales scripts, include real repair cost examples, and integrate coverage into financing options, which increases acceptance rates and profit per sale. CPS program data shows that dealers who standardize their process and train staff on timing typically achieve 25%-40% higher coverage penetration.

How does Consumer Priority Service (CPS) help retailers handle this?

Many commercial equipment dealers lose warranty revenue because coverage conversations aren’t timed to match how businesses actually buy—after the equipment choice, when operational risk is top of mind. Consumer Priority Service (CPS) helps dealers structure protection plan presentations and workflows for high-value equipment so they become part of the ownership experience, not just an add-on. Dealers can control pricing, offer flexible coverage terms, and use CPS post-sale marketing to recover missed warranty sales from business customers who didn’t add coverage at checkout.

CPS programs are designed for real-world commercial environments—from restaurants and foodservice to property groups and multi-unit laundry—with dealer-first service, seamless onboarding, and support for both new and used equipment. The result is more profit per sale, better customer retention, and less downtime-driven frustration for both dealers and their clients.

Consumer Priority Service (CPS) provides operational tools and program options that let commercial appliance and equipment dealers maximize warranty revenue and control the entire post-sale experience.

• Extended Coverage Programs: Covers mechanical and electrical failures after OEM coverage ends, including key components like motors, compressors, control boards, and more.
• Used & Refurbished Equipment Programs: Enables coverage on previously deployed equipment, supporting dealers who move scratch-and-dent or used inventory.

What does CPS coverage include for commercial appliance and equipment dealers?

What types of commercial equipment are eligible for CPS coverage?

• Restaurant and foodservice equipment (ovens, ranges, fryers, steamers, grills, refrigeration, ice machines, dishwashers, prep tables)
• Commercial refrigeration (walk-ins, reach-ins, display cases, merchandisers, prep tables)
• Commercial laundry (washers, dryers, stack units, finishing equipment)
• Vending machines and unattended retail equipment
• HVAC and mechanical systems
• Property-managed and multi-unit equipment (appliances, ice machines, facility equipment)

What failures and components are covered under CPS commercial equipment protection plans?

• Mechanical failures—motors, compressors, pumps, drive assemblies, fans, sealed systems
• Electrical failures—control boards, sensors, internal wiring, relays, power supplies
• Functional parts essential to operation—timers, heating elements, valves, safety switches
• Parts and labor for covered failures (on-site service when required)
• Food spoilage and power surge protection (where included in the plan)

What is NOT covered by CPS warranties for commercial appliances and equipment?

• Cosmetic damage (scratches, dents, paint, rust, decorative trim)
• Consumable and wear items (filters, light bulbs, belts, gaskets, batteries, hoses)
• Failures caused by misuse, improper operation, or lack of maintenance
• Environmental damage (flood, fire, water intrusion, storm events)
• Installation, removal, or building infrastructure issues
• Pre-existing failures or issues before coverage begins

How is coverage structured for commercial equipment?

Who is Consumer Priority Service (CPS) and how do they support commercial appliance and equipment dealers?

• Established and experienced provider—Consumer Priority Service (CPS) has operated since 1990, giving commercial appliance and equipment dealers a long-term, proven partner
• Large-scale customer and equipment coverage—CPS has served over 60 million customers and covered 75 million+ products, demonstrating experience across both commercial and residential categories
• Strong claims and service infrastructure—With $450M+ in claims paid annually and a network of 50,000+ servicers nationwide, CPS is built for high-volume commercial service needs
• Extensive dealer partnerships—CPS works with 10,000+ retail and commercial partners, including independent dealers, distributors, and multi-location operations
• Nationwide and factory-authorized service capabilities—CPS supports both independent and factory-authorized repair networks, ensuring reliable service for commercial-grade equipment
• U.S.-based support and long-term dealer relationships—Dealers work with dedicated, U.S.-based teams focused on onboarding, support, and long-term program growth
• Broad category coverage—CPS supports warranties across 60+ product categories, giving commercial dealers flexibility to cover mixed equipment inventory

Commercial Equipment Extended Warranty FAQ

How can commercial appliance and equipment dealers move forward with the right warranty solution?

At the end of the day, commercial appliance and equipment dealers want to increase revenue and reduce service headaches without slowing down their core business. Consumer Priority Service (CPS) is designed for exactly that—giving you flexible coverage programs, easy onboarding, and the ability to control service and profit across commercial kitchens, laundry, refrigeration, and more.

Getting started is simple. Whether you’re a single-location dealer or a multi-site operator, CPS can plug into your current workflow, train your team, and help you capture more warranty revenue while supporting your customers through every stage of equipment ownership.

CPS is here to help dealers

Consumer Priority Service (CPS) works with all types of commercial appliance and equipment dealers—from independent shops to multi-location operations. If you want to see how a CPS program can fit your business, just reach out and the team will walk you through your options and get you set up quickly.