Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Refrigerators, laundry appliances (washers and dryers), and premium cooking appliances consistently have the highest warranty attachment rates among top-performing dealers. These categories see above-average protection plan sales because customers are more concerned about repair costs, product complexity, and long-term reliability. Consumer Priority Service (CPS) programs allow retailers to offer coverage that begins after the manufacturer warranty, includes flexible options for open-box or scratch-and-dent inventory, and supports both in-store and online sales. Retailers benefit from increased revenue, higher average order values, and better customer retention when prioritizing these appliance categories for warranty offerings. CPS dealer data shows that these categories routinely outperform others in both attachment and profit contribution.

CPS APPLIANCE WARRANTY PROGRAM

Interested in Offering
CPS Appliance
Warranties?

Join thousands of appliance retailers already using CPS to generate additional revenue and offer extended warranty protection to their customers.

Complete the form and we’ll be in touch shortly!

CPS Appliance dealer Warranties

Company *

First Name *

Last Name *

Phone Number *

Email Address *

Captcha Verification

Get Appliance Program Information →

If you are human, leave this field blank.

🔒 Your information is secure and will never be shared.

Which appliance categories generate the highest warranty attachment rates for top dealers?

Refrigerators, washers and dryers, and premium cooking appliances generate the highest warranty attachment rates among leading appliance retailers. These categories drive stronger protection plan sales because customers associate them with higher repair costs and greater disruption if a failure occurs.

Top-performing dealers typically focus on these segments in their CPS warranty presentations, use structured sales training, and offer flexible plan terms to match customer ownership expectations. According to CPS dealer observations, presenting multiple term options and positioning coverage as ownership protection (not just a warranty) consistently increases attachment rates.

• Refrigerators – Top 3 attachment category; high replacement/repair costs and food loss risks
• Laundry (Washers & Dryers) – Top 3 for service events; frequent usage and control board failures
• Premium Cooking Appliances – Higher attachment rates due to electronics, complexity, and replacement value

Consumer Priority Service (CPS) enables retailers to monetize these categories using True Extended, 50% Back, and SND Coverage programs, all of which support modern sales processes and post-sale marketing for additional revenue recovery.

Why do appliance retailers focus on these appliance categories for warranty offerings?

Many appliance retailers focus on refrigerators, laundry, and premium cooking appliances for warranty attachment because these categories consistently outperform others in both customer demand and revenue potential. Customers are more likely to purchase protection plans for appliances that are expensive to repair, expected to last for years, or critical to daily life. By prioritizing these high-attachment categories and leveraging Consumer Priority Service programs, retailers can maximize profit, improve customer satisfaction, and create a more consistent long-term revenue stream. This approach also aligns with CPS dealer benchmarks showing that targeted category focus increases warranty penetration and overall store performance.

• Drives additional revenue per sale – These categories generate the highest incremental profit when coverage is attached
• Aligns with customer ownership concerns – Customers are more likely to protect appliances they rely on daily, like refrigerators and laundry
• Increases average order value – Offering coverage on premium and frequently serviced categories lifts total transaction value
• Improves customer retention – Protection plans on essential appliances encourage customers to return for future needs
• Supports flexible inventory coverage – CPS programs allow retailers to attach coverage to new, open-box, and scratch-and-dent appliances in these categories
• Leverages proven sales data – CPS dealer observations show focused category attachment leads to higher penetration and profit

How do successful appliance retailers maximize warranty attachment rates in these categories?

Many appliance retailers maximize warranty attachment rates in refrigerators, laundry, and premium cooking appliances by making protection plan presentations a routine part of every qualifying transaction. Experienced dealers use structured sales training, present term options at the right time, and frame coverage as part of long-term ownership rather than just an add-on. According to CPS dealer data, stores that consistently discuss coverage after product selection and explain real-world repair costs see significantly higher attachment rates, especially in these high-value categories. This disciplined approach helps convert customer interest into real revenue while building long-term loyalty.

How do CPS warranty programs work for high-attachment appliance categories?

CPS warranty programs allow appliance retailers to extend coverage beyond the manufacturer warranty on refrigerators, laundry appliances, and premium cooking products—categories known for high attachment rates and significant repair costs. With CPS True Extended, coverage begins after the OEM warranty expires and can run up to 8 years total, depending on the brand and selected term. CPS 50% Back provides a 5-year coverage window with a refund incentive if unused, while SND Coverage enables protection for open-box, scratch-and-dent, and qualifying used appliances that typically lack OEM support.

Retailers can offer these programs at the point of sale, through ecommerce integrations, or via post-sale marketing to increase overall warranty penetration. CPS manages claims administration, service coordination, and customer support, so dealers can focus on sales and customer experience. According to CPS dealer benchmarks, focusing on these high-attachment categories leads to increased revenue, higher customer satisfaction, and stronger store performance over time.

• Programs are designed for high-attachment categories: refrigerators, washers, dryers, premium cooking, and dishwashers
• Flexible eligibility supports new, open-box, and scratch-and-dent inventory
• Coverage is structured to begin after OEM warranty for True Extended; at purchase for 50% Back
• Dealers can increase attachment by presenting plans after product selection and framing coverage as ownership protection
• CPS benchmarks show top-performing stores achieve 20–45% higher attachment in these categories

What does CPS typically cover for high-attachment appliance categories?

For refrigerators, laundry, and premium cooking appliances, CPS coverage is designed to protect against major mechanical and electrical failures after the manufacturer warranty. Retailers should understand both the included benefits and the key exclusions for customer transparency.

What Does CPS Cover?

• Mechanical and electrical failures after the OEM warranty ends
• Covered parts and labor for major repairs (motors, compressors, control boards, pumps, sensors)
• Service coordination by CPS, including assigning qualified technicians
• Replacement or reimbursement if repair is not feasible (subject to plan terms)
• Food loss reimbursement for covered refrigerator/freezer failures (up to stated benefit)
• Coverage options for new, open-box, scratch-and-dent, and select used appliances under qualifying programs

What Is Not Covered by CPS?

• Cosmetic damage such as scratches, dents, rust, or chipped finishes
• Non-functional parts (handles, knobs, shelves, trim)
• Consumable/wear parts (filters, bulbs, batteries, belts, gaskets)
• Accidental damage, drops, impact, or misuse
• Damage from floods, fire, storms, or environmental events
• Pre-existing issues or failures during the OEM warranty period
• Improper installation or maintenance-related failures

How does the Consumer Priority Service (CPS) claims process work for high-attachment appliance categories?

A claim is triggered when a covered refrigerator, laundry, or premium cooking appliance experiences a mechanical or electrical failure after the manufacturer warranty has ended. Customers can contact CPS directly by phone, web, text, or portal to initiate the claim and provide details about the issue.

CPS manages the entire claims process, from coverage verification to service assignment and repair coordination. Retailers benefit because CPS handles claim administration, keeps them in the loop when dealer service is available, and ensures customers have a single point of contact for service, reducing retailer workload and improving the ownership experience.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service (CPS) makes it easy for customers, dealers, and service centers to get support or file claims using multiple contact channels. Support is accessible, responsive, and designed for real-world retail operations.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty coverage for high-attachment appliance categories compare to manufacturer warranties and traditional programs?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a long-term, proven partner
• Extensive product and customer coverage – CPS has protected over 75 million products for 60 million+ customers, demonstrating deep operational experience
• Robust claims and service infrastructure – With $450M+ in claims paid annually and a nationwide network of 50,000+ servicers, CPS is equipped for high-volume support
• Strong retail partnerships – CPS works with over 10,000 appliance retailers, from independents to multi-location chains, supporting diverse business models
• Nationwide and factory-authorized repair capabilities – Retailers can rely on CPS’s network for consistent, high-quality service across the U.S.
• U.S.-based support teams and long-term relationships – Dealers benefit from dedicated onboarding, training, and ongoing partnership
• Broad category coverage and BBB A rating – CPS supports 60+ product categories and maintains a BBB A rating, giving retailers flexibility and peace of mind

High-Attachment Appliance Categories FAQ

How can appliance retailers get started offering CPS coverage for high-attachment appliance categories?

CPS makes it straightforward for appliance retailers to start offering coverage on high-attachment categories like refrigerators, laundry, and premium cooking appliances. By partnering with Consumer Priority Service, retailers can choose from multiple programs—including True Extended, 50% Back, and SND Coverage—that fit their sales process and inventory mix. These programs are designed to help stores increase revenue, improve customer retention, and provide reliable post-sale support for the appliances customers care about most.

Retailers interested in learning more or getting started can access onboarding, training, and program customization through CPS. Support is available for all store types, from independent retailers to multi-location chains, with flexible contact options and expert guidance every step of the way.

CPS is here to help you

Consumer Priority Service (CPS) is set up to support every kind of appliance retailer, from single stores to large multi-location operations. If you want tailored advice or want to see how CPS programs could work for your business, just contact the CPS team and they’ll walk you through your options.