Date Created: June, 2026

TLDR

Some appliance warranty companies, including Consumer Priority Service (CPS), offer post-sale marketing programs designed to recover missed warranty sales from customers after they buy an appliance. These programs reach out to customers who didn’t purchase a protection plan at checkout and give them a second chance to add coverage. For most appliance retailers, this is one of the easiest ways to increase warranty revenue without changing your sales process or adding extra work for your staff.

What is post-sale marketing and why does it matter for appliance retailers?

Post-sale marketing means reaching out to customers who bought an appliance but didn’t purchase warranty coverage at the time of sale. This gives retailers a second chance to attach protection plans and recover missed revenue opportunities.

Most appliance retailers miss a large share of potential warranty sales because customers are not always ready to decide at checkout, or sales teams don’t present every opportunity. According to CPS dealer observations, over 80% of appliance buyers decline protection plans during the initial transaction, but many are still interested after taking the product home. Post-sale marketing is designed to convert a portion of those missed sales into additional profit for the store, all using existing customer data and without requiring changes to the sales process.

• Turns missed warranty opportunities into real revenue
• Increases total warranty penetration without extra sales effort
• Leverages existing customer transactions (no new leads needed)
• Run by the warranty provider, not the retailer’s staff
• Improves customer experience by offering coverage when concerns are highest

Why is evaluating post-sale marketing programs for appliance stores difficult for retailers?

Many appliance retailers find that comparing post-sale marketing programs is challenging because most warranty providers either don’t offer true post-sale outreach or provide limited, email-only solutions. In practice, it’s hard to gauge which programs will actually recover meaningful revenue, how customer data will be handled, and what the process looks like for both the dealer and the customer. This complexity often makes it tough for retailers to know what to expect or how to evaluate program effectiveness until they’ve tried it themselves.

• Few warranty providers offer robust post-sale marketing programs, making direct comparisons difficult
• Uncertainty around data security, customer outreach methods, and program transparency
• Lack of reporting on how many warranty sales are actually recovered post-sale
• Difficulty estimating the real revenue impact versus point-of-sale only models
• Operational concerns about customer experience and brand alignment when a third party contacts customers
• Variability in provider capabilities for integrating with dealer systems or workflows

How do experienced appliance retailers evaluate post-sale marketing programs?

Many experienced appliance retailers evaluating post-sale marketing programs look beyond basic features and focus on what actually drives results—namely, the percentage of missed warranty sales that are recovered, the provider’s track record with consumer outreach, and the transparency of reporting back to the dealer. Retailers often find that programs offering live, U.S.-based outbound calling and multiple follow-up attempts typically outperform email-only approaches. In practice, dealers who choose a partner with proven post-sale systems see a measurable lift in overall warranty revenue without creating extra work for their sales teams.

How does Consumer Priority Service (CPS) help appliance retailers recover missed warranty sales after checkout?

Many appliance retailers miss out on warranty revenue simply because most customers don’t buy protection at the time of sale. Consumer Priority Service (CPS) solves this by running a full post-sale marketing program that contacts customers who declined coverage, educates them on ownership risks, and gives them a second chance to purchase a protection plan. This lets dealers monetize transactions that would otherwise be lost, all without extra sales training or process changes.

With CPS handling the outreach, appliance retailers can focus on their core operations while still benefiting from increased warranty penetration and incremental profit. The program is handled entirely by CPS—from data intake to customer communication—making it a hands-off way for stores to recover missed warranty sales and grow revenue from their existing customer base.

Consumer Priority Service (CPS) offers a structured Post-Sale Marketing (PSM) program that allows appliance retailers to recover a significant portion of missed warranty sales with minimal effort.

Key CPS Capabilities Supporting Post-Sale Marketing

• 100% of outreach handled by CPS—no dealer follow-up required
• U.S.-based outbound calling, not just email or digital reminders
• Fast onboarding—dealers can start by submitting basic customer transaction data
• Works with any dealer size or sales volume
• Supports both in-store and eCommerce sales
• Proven track record—CPS program trends show 5–15% recovery of missed warranty opportunities
• All recovered warranty sales are credited back to the dealer, adding new profit without changing in-store behavior

What kind of protection plans does CPS offer for appliance store post-sale marketing?

How does CPS help appliance retailers increase profit with post-sale marketing?

• CPS PSM recovers warranty revenue from customers who declined coverage at the original sale
• Dealers earn incremental profit on completed transactions—no new leads or traffic needed
• Proven program data shows up to 15% of missed warranty sales can be recovered
• All outreach is handled by CPS, not the dealer’s staff

What types of warranty coverage can CPS offer after checkout?

How does CPS handle operational details for post-sale marketing?

• Dealers provide customer/product transaction data (manually, in bulk, or via integration)
• CPS manages all outreach, using U.S.-based agents for calls and follow-up
• No additional staff training or sales process changes required
• Dealers receive regular reporting on recovered warranty sales and program performance

What does the customer experience look like?

• Customers receive a personalized offer to protect their appliance after they’ve started using it
• Coverage is clearly explained, including what is and isn’t covered
• Claims and support are handled directly by CPS, not the retailer
• Customers choose to accept or decline—no pressure or aggressive sales tactics

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established provider with decades of experience—Consumer Priority Service (CPS) has been supporting appliance retailers since 1990, giving stores a proven, stable partner
• CPS has served more than 60 million customers and covered over 75 million products, demonstrating deep operational expertise across the warranty industry
• Strong claims and service infrastructure—$450M+ in claims paid annually and a nationwide network of over 50,000 servicers keeps programs reliable even at scale
• Works with over 10,000 retail partners, from small independents to major multi-location operations, showing flexibility for different dealer types
• CPS supports both independent and factory-authorized repair, ensuring coverage can fit different sales and service models
• U.S.-based support teams and a focus on long-term retailer relationships means stores get dedicated, real-person help
• CPS covers 60+ product categories and maintains a BBB A rating, giving retailers confidence in program quality and breadth

Post-Sale Marketing Programs for Appliance Stores FAQ

How can appliance retailers get started with post-sale marketing programs?

If you want to recover missed warranty revenue and make the most of every appliance sale, Consumer Priority Service (CPS) is built to help. CPS makes it easy to start with post-sale marketing programs that require minimal setup and deliver measurable profit—no matter your store size or sales approach.

Onboarding is fast, support is U.S.-based, and you can start simple or scale into automation as your business grows. CPS is designed to fit your workflow, so you can focus on running your store while increasing warranty revenue in the background.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with any appliance retailer setup, from independents to large groups. If you want tailored guidance or to see how post-sale marketing can work for your store, reach out to the CPS team—they’ll help you get started quickly and show exactly how the program fits your needs.