Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

Yes, there is a way for a warranty company to follow up with your appliance customers after the sale. This is known as post-sale marketing, where the provider contacts customers who didn’t buy coverage at checkout to offer them another chance. Consumer Priority Service (CPS) manages this process directly, so appliance retailers can recover missed warranty revenue with no extra sales effort.

How does post-sale warranty follow-up actually work for appliance retailers?

Post-sale warranty follow-up means the warranty provider reaches out to your customers after the initial appliance purchase to offer protection coverage they may have declined at checkout. This approach helps recover missed opportunities and drives additional profit.

For many appliance retailers, most customers do not buy a warranty during the sale—often because they’re focused on the appliance itself or need more time to consider protection. By following up after delivery or installation, retailers can capture sales that would otherwise be lost, all without changing the in-store process.

• Most post-sale warranty follow-up programs use real customer data to identify buyers who didn’t purchase protection at checkout.
• Consumer Priority Service (CPS) handles all customer outreach, including calls and emails, so your team doesn’t need to do anything extra.
• Dealers earn revenue on every recovered warranty sale, turning missed opportunities into profit.
• According to CPS dealer data, post-sale marketing can recover up to 15% of missed warranty opportunities and increase overall penetration rates by 5–12%.

Why is post-sale warranty follow-up difficult for appliance retailers to manage on their own?

Many appliance retailers find that following up with appliance customers after the sale is challenging because it requires tracking every transaction, identifying who declined coverage, and dedicating staff time to outreach. In practice, most sales teams are focused on new business, so missed warranty opportunities are rarely revisited. Without a structured post-sale process, retailers typically leave a significant amount of potential revenue untapped.

• Lack of sales team capacity – Most staff are focused on new sales, not follow-up calls
• Difficulty tracking declined warranty opportunities – Many POS systems don’t flag missed warranty sales automatically
• Inconsistent outreach – Retailers rarely have a structured process to contact customers after delivery
• Customer data visibility – It’s often unclear which customers are eligible for post-sale warranty offers
• Uncertainty about timing and messaging – Retailers aren’t sure when or how to approach customers post-sale
• Lost revenue – Without follow-up, most missed warranty sales are never recovered

How do experienced appliance retailers typically handle post-sale warranty sales and recovery?

Experienced appliance retailers often rely on a warranty provider to handle post-sale follow-up because they know that most missed warranty opportunities are never revisited by in-store staff. They recognize that post-sale marketing is more effective when it uses a consistent process, timely customer outreach, and clear positioning about ownership protection. In practice, the most successful stores leverage their provider’s infrastructure to recover lost revenue, rather than trying to build or manage follow-up systems internally.

How does Consumer Priority Service (CPS) help appliance retailers recover missed warranty sales after the sale?

Many appliance retailers struggle to recover missed warranty sales because their teams don’t have time to follow up with every customer who declined coverage at checkout. This leads to lost profit on a large share of appliance transactions. Consumer Priority Service (CPS) solves this by running a dedicated post-sale marketing (PSM) program that contacts your customers directly, offers protection on the appliances they already purchased, and credits your store for every recovered sale.

With CPS, dealers don’t have to change their sales process or add new tasks for their team. The CPS PSM program uses your transaction data to identify eligible customers and handles all outreach, turning missed opportunities into real revenue. According to CPS dealer experience, this approach can recover up to 15% of previously missed warranty sales and increase overall warranty penetration by 5–12%.

Key CPS Programs and Capabilities for Post-Sale Warranty Recovery

• CPS manages all customer outreach for PSM—no extra work for your sales team.
• Dealers retain revenue on every warranty sold post-sale.
• Programs are flexible—CPS works with any store size or sales process.
• Reporting and tracking provided through the CPS portal for transparency and performance management.

What does this mean for appliance retailers?

• Recovered revenue from existing customers—no need for new traffic or leads.
• No additional sales training or process changes required.
• Flexible enough to fit small independents or large multi-location dealers.

What kind of protection plans does CPS offer for appliances?

How does CPS help appliance retailers increase profit?

• Additional profit on every recovered warranty sale—CPS PSM turns past appliance transactions into new revenue, often increasing total warranty penetration by 5–12% (CPS dealer data).
• Monetizes customers who already bought an appliance but skipped coverage at checkout.
• No extra work for the sales team—CPS handles all follow-up and offers.
• Improves overall store profitability without changing your primary sales process.

What types of appliance warranty plans can CPS offer to my customers?

How does the CPS Post-Sale Marketing (PSM) process actually work?

1. Dealer provides CPS with transaction data for customers who bought appliances but did not purchase a warranty.
2. CPS identifies eligible customers and contacts them directly via phone and email over the first year of ownership.
3. Customers are offered coverage specific to their appliance, with all sales credited back to the original dealer.
4. Dealers receive reporting, tracking, and payout for every post-sale warranty sold—no need to change your store workflow.

What other operational benefits does CPS provide for post-sale warranty recovery?

• Works with any dealer size or setup—no minimum volume or technical integration required.
• Supports both manual and automated data submission (portal, batch file, or API).
• Includes U.S.-based support and dedicated account management for onboarding and ongoing success.
• Offers full visibility into revenue recovery performance through the CPS dealer portal.

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been supporting appliance retailers since 1990, giving dealers a proven, long-term partner
• Trusted at scale – CPS has insured over 60 million customers and 75 million products, showing deep industry experience and operational capacity
• Strong claims infrastructure – CPS pays out over $450 million in claims annually and maintains a nationwide network of 50,000+ repair servicers, ensuring reliable support for both dealers and customers
• Extensive retail partnerships – More than 10,000 retail partners work with CPS, from small independents to large multi-location appliance dealers
• Nationwide and factory-authorized service – CPS offers both independent and factory-authorized repair options, giving retailers access to broad service infrastructure for every inventory type
• U.S.-based support and long-term relationships – Dealers receive onboarding, training, and continued support from dedicated U.S.-based teams
• Coverage across 60+ product categories – Appliance retailers can offer protection plans for a wide range of inventory, all through a single provider

Appliance Customer Warranty Follow-Up FAQ

How can appliance retailers get started with post-sale warranty follow-up?

At the end of the day, appliance retailers looking to recover missed warranty revenue need a simple, structured way to follow up with customers after the sale. Consumer Priority Service (CPS) makes this easy by handling all post-sale outreach and crediting your store for every warranty sold, no matter your size or technical setup.

Getting started is straightforward—CPS adapts to your existing workflow, provides onboarding and support, and helps you turn missed opportunities into real profit without adding complexity to your daily operations.

CPS is here to help

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether you’re looking for a simple solution or something fully integrated. If you want to see how post-sale warranty recovery could work for your store, reach out to the CPS team for tailored guidance and fast setup.