Date Created: June, 2026

TLDR

No, adding warranty coverage does not have to slow down checkout in your appliance store. When protection plans are offered after the customer has made their product choice, most stores see little to no impact on checkout speed. CPS Extended Warranties are designed to fit cleanly into your existing process so you can capture additional revenue without creating delays.

How can appliance retailers offer warranties without slowing down checkout?

Appliance retailers can keep checkout fast by presenting warranty options after the product decision is made, not during the main sale.

Many stores worry that offering warranties will bog down the process, but CPS dealer observations show that a short, structured presentation actually keeps things moving and increases attachment rates. The key is to confirm the customer’s purchase first, then smoothly introduce coverage as part of the ownership experience. This approach keeps the focus on the sale and avoids the “hard sell” feeling that can slow things down or lead to objections.

• Present coverage only after the product decision is finalized
• Use a short, standardized pitch tied to ownership, not risk
• Offer choices (3-year or 5-year) instead of yes/no questions
• Train staff to transition quickly and confidently
• Handle paperwork or digital entry as a quick add-on, not a separate process

What makes adding warranty coverage at checkout challenging for appliance retailers?

Many appliance retailers struggle to add warranty coverage at checkout because it introduces extra steps, staff hesitation, and potential customer pushback during a critical stage of the sale. Even though the goal is to increase revenue, any disruption in the checkout flow can lead to lost sales or missed warranty opportunities. In practice, operational friction often comes from inconsistent sales execution, unclear processes, or uncertainty about how and when to introduce coverage, especially when staff are focused on closing the main product sale.

• Staff worry about slowing down the sale – Sales teams are often concerned that presenting warranties will make checkout longer and frustrate customers
• Inconsistent presentation timing – If coverage is introduced too early or too late, it disrupts the sales flow and reduces attachment rates
• Untrained staff or lack of a script – Without training, employees may struggle to present the offer clearly and confidently, causing delays
• Paperwork or system friction – Manual entry or unclear digital workflows can add time at the register and create bottlenecks
• Customer perception of a “hard sell” – If coverage feels like a pushy add-on, customers may hesitate or object, making the process awkward
• Balancing revenue goals with speed – Retailers often find it hard to maximize warranty sales without hurting the overall checkout experience

How do successful appliance retailers make warranty sales seamless at checkout?

Experienced appliance retailers have found that the most effective way to add warranty coverage without slowing down checkout is to build a routine where the product decision is fully secured before mentioning protection. Stores that treat warranty offers as an extension of the ownership experience—and train their team to deliver a short, confident pitch—typically see stronger attachment rates and minimal disruption. Many successful retailers also use simple prompts or digital systems to keep the workflow fast and consistent from customer to customer.

How does Consumer Priority Service (CPS) help appliance retailers avoid checkout slowdowns?

Many appliance retailers hesitate to add warranty sales because they worry about checkout delays or making the process more complicated for staff and customers. Consumer Priority Service (CPS) solves this by building programs that slide cleanly into the existing sales flow, focusing on post-decision presentation and simple options that require minimal extra steps.

CPS Extended Warranties are structured so staff can offer coverage with a single question after the sale is confirmed, and paperwork or digital entry is quick and straightforward. Dealers have the flexibility to choose how they present protection (paper, portal, integration), all designed to avoid extra friction while maximizing attachment rates and profit.

Here’s how Consumer Priority Service (CPS) makes warranty sales easy and fast for appliance retailers:

• Dealers report that using a standardized, post-selection warranty pitch increases attachment rates by 18–32% (CPS program data).
• CPS training and support ensures sales teams stay on script and avoid slowdowns caused by uncertainty or ad-libbing.
• Order entry and claims support are handled by CPS, so staff don’t get bogged down with extra admin work at the register.

What kind of protection plans does CPS offer for appliances?

How does CPS help appliance retailers generate more profit?

• Protection plans create additional profit on every sale, typically adding 10–25% more gross profit per transaction (CPS dealer observations).
• Dealers control pricing and can apply coverage to new, used, and discounted inventory for maximum revenue.
• Programs like True Extended and 50% Back increase average order value and unlock new revenue streams without extra inventory.
• Post-sale marketing recovers missed warranty opportunities, giving stores a second chance to earn revenue from customers who declined at checkout.

What coverage options are available through CPS?

What types of failures does CPS coverage include?

• Mechanical and electrical failures (compressors, motors, pumps, control boards, sensors)
• Parts and labor for functional repairs
• Food loss up to $250 (freezers and refrigerators)
• Laundry credit and removal/reinstall reimbursement on eligible claims

What is NOT covered by CPS protection plans?

• Cosmetic damage (scratches, dents, paint, trim)
• Non-functional parts (handles, shelves, knobs)
• Consumable items (filters, bulbs, gaskets, batteries)
• Accidental, environmental, or misuse-related issues
• Installation-related failures or pre-existing conditions

How does CPS support retailer service and claims?

• Dealers have first right of refusal to service their own customers and keep service revenue
• CPS coordinates claims and repair logistics, using factory-authorized networks nationwide
• Customers have multiple ways to file claims (phone, web, text, chat)
• Claims are managed start-to-finish by CPS, reducing dealer admin burden

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across multiple categories
• Strong claims and service infrastructure – With over $450M in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built to handle high-volume warranty programs
• Extensive retail partnerships – CPS works with over 10,000 retail partners, from independent appliance stores to large multi-location operations
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks, ensuring reliable service across different product types
• U.S.-based support and long-term relationships – Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad coverage across product categories – CPS supports warranties across 60+ product categories, giving retailers flexibility across their inventory

Adding Warranty Coverage at Checkout FAQ

How can appliance stores get started with warranty coverage from CPS?

At the end of the day, appliance retailers want to add profit and protect customers without slowing down the sale. Consumer Priority Service (CPS) is built to work with any store setup, from simple manual workflows to high-tech integrations, making it easy to get started and see results quickly.

With CPS, you get direct training, flexible options, and ongoing support, so your team can focus on sales—not on new systems or extra admin work. Whether you’re looking to boost revenue, protect more inventory, or make checkout smoother, CPS is ready to help you implement the right solution for your business.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with appliance retailers of any size or system. If you want to see what this could look like for your store, just reach out—the CPS team can walk through your setup and help you get started fast.