Date Created: June, 2026

TLDR

KitchenAid appliances are typically covered by a 1-year manufacturer (OEM) warranty, with extended protection from Consumer Priority Service (CPS) starting after that period. CPS True Extended coverage begins once the OEM warranty ends and can extend the total protection period up to 6 years from the original purchase date. For new products, CPS also offers a 50% Back plan that provides 5 years of coverage from purchase, overlapping with the OEM warranty, plus a 50% refund if unused. Coverage for scratch-and-dent, open box, and used KitchenAid appliances is available through the CPS SND program, giving retailers more flexibility and profit opportunities. According to CPS dealer data, offering multiple protection options increases overall warranty attachment and revenue per sale.

How long can appliance retailers extend KitchenAid warranty coverage with CPS?

KitchenAid appliances can be covered for up to 6 years total when retailers use Consumer Priority Service (CPS) True Extended, and for 5 years with CPS 50% Back plans.

Here’s how it works: The standard KitchenAid manufacturer warranty lasts 1 year, and CPS True Extended coverage starts after that, adding 1 to 5 more years based on the plan selected. The maximum total coverage is 6 years (1-year OEM + 5-year extension). The 50% Back plan provides 5 years of protection from purchase, overlapping with the OEM warranty, and refunds 50% if no claim is made. For open box and scratch-and-dent KitchenAid inventory, CPS SND cards provide 1 year of post-sale protection starting after the first 30 days. CPS dealer observations show that offering these options increases warranty attachment rates and creates more revenue from each transaction.

Why do appliance retailers use CPS warranty coverage for KitchenAid appliances?

Many appliance retailers use CPS True Extended, 50% Back, and SND protection plans for KitchenAid appliances because these options let them offer long-term coverage beyond the manufacturer warranty, increase revenue per sale, and support customers with flexible coverage options. CPS programs are designed to fit real-world retail operations, enable protection for open box and scratch-and-dent inventory, and simplify claims administration. Retailers benefit from the ability to service their own customers, retain service revenue, and provide a more confident ownership experience that supports customer loyalty and repeat business.

• Increased profit per sale—CPS coverage creates additional revenue streams without extra inventory or logistics
• Flexible coverage options—retailers can offer True Extended, 50% Back, and SND programs for new, open box, and scratch-and-dent KitchenAid appliances
• Long-term protection—coverage begins after the OEM warranty ends, extending support into years 2–6 of ownership
• Dealer-first service model—retailers can service their own customers, keeping service revenue and strengthening relationships
• Streamlined claims administration—CPS manages claims, reducing dealer workload and improving customer satisfaction
• Improved attachment rates—CPS dealer data shows that offering multiple coverage options increases overall warranty penetration and store profitability

How do appliance retailers typically incorporate CPS warranty coverage into KitchenAid sales?

Many appliance retailers incorporate CPS True Extended and 50% Back coverage for KitchenAid appliances as part of their standard sales process, presenting protection options after the customer selects their product. CPS dealer data shows that retailers who consistently offer these plans—especially after confirming the product decision—achieve higher attachment rates and more predictable profit. For open box and scratch-and-dent KitchenAid inventory, experienced dealers use CPS SND cards to monetize inventory that otherwise wouldn’t be eligible for protection, providing added value for customers across all price points and inventory types.

How does CPS KitchenAid warranty coverage work for retailers and customers?

Consumer Priority Service (CPS) offers multiple coverage options for KitchenAid appliances, including True Extended, 50% Back, and SND card programs. CPS True Extended coverage starts after the standard KitchenAid manufacturer warranty expires and can extend protection for up to 5 additional years, reaching a total of 6 years for most appliances. The 50% Back program provides 5 years of coverage from the date of purchase, overlapping with the OEM warranty, and refunds 50% if unused. The SND card program covers open box, scratch-and-dent, and used KitchenAid inventory for 1 year, starting on day 31 after purchase. Retailers can choose which program fits their sales model and inventory mix, with all claims and service coordination managed by CPS.

Key Program Features

• True Extended Coverage: Starts after KitchenAid’s 1-year OEM warranty; extends protection for up to 5 more years (6 years total).
• 50% Back Program: Begins at purchase, overlaps with OEM warranty, runs for 5 years total, and refunds 50% if unused.
• SND Card Program: Covers open box, scratch-and-dent, and used inventory for 1 year starting on day 31 after purchase.
• Dealer-First Service Model: Retailers have the first right to service covered claims, retain service revenue, or refer to CPS’s factory-authorized network.
• Claims Administration: CPS manages claim intake, verification, repair coordination, and replacement through a nationwide support team.
• Flexible Implementation: Supports in-store, ecommerce, and multi-location retailers with manual submission, portal entry, or automated integrations.

Coverage Timeline Example

What does CPS typically cover for KitchenAid appliances, and what is not covered?

KitchenAid appliances protected by Consumer Priority Service (CPS) are covered for major mechanical and electrical failures that occur after the manufacturer warranty ends. It’s important for retailers and customers to understand both the inclusions and common exclusions.

What Does CPS Cover?

• Mechanical and electrical failures after the OEM warranty expires
• Parts and labor for covered repairs (compressors, motors, control boards, etc.)
• Service coordination and technician dispatch through CPS
• Replacement or reimbursement if repair is not feasible
• Food spoilage protection (up to $250) for covered refrigerator/freezer failures
• Coverage on new, open box, scratch-and-dent, and qualifying used inventory (when SND card is used)

What Is Not Covered by CPS?

• Cosmetic issues (scratches, dents, rust, chipped paint, appearance-only damage)
• Non-functional parts (handles, knobs, shelves, trim, racks)
• Consumable or wear-and-tear items (filters, bulbs, belts, batteries, gaskets)
• Accidental damage, misuse, abuse, or neglect
• Damage from water, flood, fire, storms, or other external events
• Installation errors, improper hookups, or home infrastructure issues
• Failures during the OEM warranty period
• Pre-existing conditions or known defects before coverage started

How does the Consumer Priority Service (CPS) claims process work for KitchenAid appliances?

A claim is triggered when a customer experiences a covered failure with their KitchenAid appliance and contacts Consumer Priority Service (CPS) by phone, web portal, text, or chat. CPS verifies warranty status, confirms the issue, and coordinates service—either by giving the dealer the first right to handle the repair or by assigning a qualified technician from their nationwide network.

CPS manages the entire claims process, from intake to scheduling and resolution, keeping the customer informed throughout. This structure reduces the retailer’s administrative workload and ensures that claims are handled quickly and professionally, supporting store reputation and customer satisfaction.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service (CPS) is easy to reach and offers multiple support channels for customers, dealers, and service centers. Whether you need to file a claim, get help, or ask a question, support is available by phone, web, chat, text, or email.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty coverage for KitchenAid appliances compare to manufacturer and traditional extended warranties?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has been operating since 1990, giving appliance retailers a long-standing, proven partner
• Large-scale customer and product coverage—CPS has served over 60 million customers and covered more than 75 million products, reflecting deep experience across categories
• Strong claims and service infrastructure—CPS pays over $450 million in claims annually and maintains a nationwide network of more than 50,000 servicers
• Extensive retail partnerships—CPS works with over 10,000 retail partners, from independent appliance stores to large multi-location operations
• Nationwide and factory-authorized service capabilities—CPS provides both independent and factory-authorized repair options, ensuring reliable service for all product types
• U.S.-based support and long-term retailer relationships—Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and partnership
• Broad product coverage—CPS supports warranties on 60+ categories of products, giving retailers flexibility across their full inventory

CPS KitchenAid Warranty Coverage FAQ

Q: How long is the KitchenAid manufacturer warranty?

• A: Most KitchenAid appliances include a 1-year full manufacturer warranty.

Q: When does CPS True Extended coverage begin for KitchenAid?

• A: CPS True Extended begins after the 1-year KitchenAid OEM warranty expires.

Q: How many years of total coverage can I offer on KitchenAid appliances with CPS?

• A: Up to 6 years total (1-year OEM + 5-year CPS True Extended).

Q: What is the CPS 50% Back program for KitchenAid?

• A: CPS 50% Back covers 5 years from purchase, overlaps with OEM, and refunds 50% of the warranty price if unused.

Q: Can I sell CPS warranty coverage on open box or scratch-and-dent KitchenAid appliances?

• A: Yes, with the CPS SND Card program, you can cover open box, scratch-and-dent, and even qualifying used inventory.

Q: Who handles repairs and claims under CPS coverage?

• A: CPS manages claims and service coordination, with the selling dealer given the first right to service their own customers.

Q: What does CPS typically cover for KitchenAid appliances?

• A: Mechanical and electrical failures, parts and labor for covered repairs, and replacement if the product cannot be fixed.

Q: What is not covered by CPS for KitchenAid?

• A: Cosmetic issues, non-functional parts, consumables, accidental damage, environmental damage, and pre-existing failures.

Q: Can CPS coverage be included with financed KitchenAid purchases?

• A: Yes, CPS plans can be included in financing, which often leads to higher attachment rates and fewer price objections.

Q: How do retailers get started selling CPS warranty for KitchenAid?

• A: Retailers can offer CPS coverage immediately through manual entry, portal upload, or by contacting the CPS dealer team for onboarding support.

Q: Does CPS handle claims during the KitchenAid OEM warranty?

• A: No, claims during the first year are handled by KitchenAid; CPS coverage starts after the OEM warranty ends (except for 50% Back, which overlaps).

Q: How does the claims process work with CPS?

• A: Customers contact CPS directly to file a claim; CPS coordinates service or replacement and keeps the dealer involved where possible.

Q: Do retailers have to use a specific integration to offer CPS coverage?

• A: No, dealers can start with simple order entry and scale into full integrations as needed—CPS supports all workflow types.

Q: Are there extra fees or monthly costs for retailers using CPS?

• A: No, CPS does not charge monthly fees—retailers only pay for warranties actually sold.

Q: What support is available to retailers offering CPS warranty programs?

• A: CPS provides onboarding, training, US-based account management, and ongoing support for sales, service, and claims administration.

How can appliance retailers get started with CPS KitchenAid warranty coverage?

CPS KitchenAid warranty programs are designed for appliance retailers who want to offer more than the standard 1-year manufacturer warranty, create additional profit per sale, and support customers with long-term, flexible coverage. With options for new, open box, and scratch-and-dent inventory, CPS makes it easy for retailers to build a protection strategy that fits their business and customer base.

Retailers can get started by reaching out to the CPS dealer team for tailored onboarding, program setup, and training. Consumer Priority Service supports everything from initial implementation to ongoing support, so dealers can quickly add True Extended, 50% Back, or SND card coverage to their KitchenAid appliance offerings.

CPS is here to help

Consumer Priority Service (CPS) works with all types of appliance retailers, from single-location stores to large multi-location operations. If you want to see how CPS KitchenAid warranty coverage fits your business, reach out for a quick walkthrough and guidance on getting started.