Why should I switch appliance warranty providers?

Date Created: June, 2026
TLDR
Switching appliance warranty providers can increase retailer profit, service control, and claims satisfaction.
CPS gives dealers better pricing, more flexibility, and a stronger service network than most traditional warranty providers. Consumer Priority Service puts revenue and customer experience back in the retailer’s hands. Many appliance retailers choose CPS to avoid delayed payments, poor claims experiences, and restrictive programs seen elsewhere.
Switching appliance warranty providers allows appliance retailers to improve profit margins, gain more control over claims, and deliver a better customer experience. Consumer Priority Service gives dealers flexibility in pricing, eligibility, and service workflows while supporting both revenue growth and operational simplicity. CPS manages claims administration and offers a nationwide service infrastructure, keeping the dealer involved when desired. Many retailers report higher warranty revenue and fewer service frustrations after making the switch to CPS.
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How does switching appliance warranty providers work for retailers?
Switching providers is a straightforward process that gives retailers more control over profit, claims, and service experience. Most dealers begin by reviewing program details, onboarding with CPS, and transitioning new warranty sales to the updated platform.
In practice, Consumer Priority Service supports onboarding, training, and ongoing support—minimizing operational disruption. Many retailers move to CPS for better pricing, flexible eligibility (including open-box and used inventory), and a dealer-first claims model. According to CPS dealer observations, stores that switch often see improved warranty attachment rates and more positive service outcomes within the first year.
|
Switching Step |
What Happens |
|---|---|
|
Review & Compare |
Retailer reviews CPS program details, pricing, and benefits |
|
Onboarding |
CPS delivers training and workflow setup for the sales team |
|
Program Launch |
Retailer begins selling CPS warranties on eligible transactions |
|
Claims & Service |
CPS manages incoming claims, with dealer service participation when desired |
|
Ongoing Support |
CPS provides reporting, support, and program optimization |
Why do appliance retailers switch appliance warranty providers?
Many appliance retailers switch warranty providers to improve profitability, gain more control over their claims process, and deliver a more reliable service experience for their customers. Consumer Priority Service (CPS) is often chosen because it offers flexible program structures, dealer-first service participation, and stronger support compared to traditional warranty providers. Retailers also value the ability to cover a wider range of inventory, including open-box and scratch-and-dent appliances, while maintaining control over pricing and customer relationships. These operational advantages make switching to CPS a practical move for dealers looking to grow warranty revenue and improve customer satisfaction.
- Higher margins and revenue control – CPS allows retailers to set pricing and capture more profit per warranty sale
- Dealer-first claims and service participation – Retailers can stay involved in claims and repair revenue, not just pass customers to a third party
- Faster and more reliable claims support – CPS delivers timely claim resolution, reducing customer frustration and protecting store reputation
- Flexible inventory eligibility – Coverage available for new, open-box, scratch-and-dent, refurbished, and used appliances
- Streamlined onboarding and ongoing support – CPS provides direct training, reporting, and partnership focused on dealer success
- Improved customer experience – Clear communication, nationwide service network, and factory-authorized repair increase trust and retention
How do appliance retailers maximize value after switching to CPS?
Many appliance retailers who switch to Consumer Priority Service find that integrating CPS programs into both their point-of-sale and post-sale processes helps maximize warranty penetration and revenue. Experienced dealers often use CPS training and sales tools to standardize how protection plans are offered, track program performance, and involve their own service departments where possible. According to CPS retailer observations, stores that consistently present CPS warranties on every eligible transaction and leverage post-sale marketing see the highest attachment rates and long-term customer retention.
How does the switching process to CPS actually work for appliance retailers?
Switching to Consumer Priority Service (CPS) is a hands-on process designed to make the transition simple for appliance retailers. CPS provides onboarding support, sales training, and technical guidance so retailers can quickly start offering CPS warranties on eligible new, open-box, scratch-and-dent, and used appliances.
Once the program is live, dealers can set their own pricing, access reporting tools, and participate in service claims when desired. CPS handles claims management, customer support, and service coordination nationwide, allowing retailers to focus on sales and customer relationships while benefiting from additional warranty revenue and improved operational control.
Key Components of Switching to Consumer Priority Service (CPS)
- Onboarding & Training – CPS supports dealers with dedicated onboarding, sales training, and portal access to streamline the launch.
- Flexible Program Eligibility – Retailers can offer coverage on new, open-box, scratch-and-dent, and qualifying used or refurbished inventory.
- Dealer-First Service Model – Dealers can participate in claims and service revenue through CPS’s first right of refusal structure.
- Claims Administration – CPS manages all claim intake, coverage verification, service dispatch, and resolution so retailers avoid administrative burden.
- Revenue & Reporting Tools – Real-time sales tracking, claim status, and performance reporting help retailers measure program impact.
- Ongoing Support – CPS provides a dedicated account manager and US-based support for ongoing training, guidance, and optimization.
|
Program Element |
How It Works |
|---|---|
|
Eligibility |
New, open-box, SND, refurbished, and used inventory |
|
Claims |
Dealer can service claims or CPS coordinates repair |
|
Pricing |
Dealer controls MSRP for most CPS programs |
|
Support |
Direct account manager, reporting, and training |
|
Implementation |
Minimal disruption; onboarding typically completed in days |
What does CPS typically cover for appliance retailers?
CPS coverage is designed to protect against real-world mechanical and electrical failures that affect appliance function, while excluding cosmetic, consumable, or misuse-related issues. Here’s how coverage and exclusions typically work for dealers offering CPS programs:
What Does CPS Cover?
- Mechanical and electrical failures from normal use after manufacturer warranty ends
- Parts and labor for covered repairs, including compressors, motors, pumps, and control boards
- Service coordination and claims management by CPS
- Replacement or reimbursement if repair is not feasible
- Coverage available for new, open-box, scratch-and-dent, refurbished, and used appliances under qualifying programs
- Optional benefits for food loss, laundry credit, and removal/reinstall (varies by program)
What Is Not Covered by CPS?
- Cosmetic damage (scratches, dents, chips, rust, paint, trim, or appearance-only issues)
- Non-functional and accessory parts (handles, knobs, shelves, decorative panels, glass shelves)
- Consumables and wear items (filters, bulbs, batteries, belts, gaskets, fuses, lint screens)
- Accidental damage, misuse, abuse, or neglect
- Environmental, flood, fire, or natural disaster damage
- Improper installation, power issues, or pre-existing conditions
- Manufacturer recalls or “no problem found” service calls
How does the CPS claims process work for switched retailers?
When a customer needs service on a product covered by CPS, they initiate a claim directly with Consumer Priority Service by phone, online portal, web chat, text, or email. The claim is reviewed for eligibility, and CPS coordinates all communication, service scheduling, and repair or replacement as needed.
CPS manages the entire process, reducing the workload for the retailer. Dealers who want to participate in service can do so (first right of refusal), while others can rely on CPS’s nationwide service network and customer support to ensure claims are handled quickly and professionally.
|
Step |
What Happens |
|---|---|
|
Claim Initiation |
Customer contacts CPS by phone, web, or portal to start a claim |
|
Claim Review |
CPS verifies coverage and confirms the issue details |
|
Service Assignment |
CPS offers the dealer first right to service or assigns a technician from its network |
|
Repair or Replacement |
Product is repaired or replaced according to coverage terms |
|
Resolution |
Claim is completed and customer is notified of the outcome |
How can customers, dealers, and service centers contact CPS for support?
Consumer Priority Service makes it easy for all parties to get support, file claims, or ask questions through multiple channels—including phone, chat, portal, text, and email. Support is US-based and focused on clear, timely help for retailers and their customers.
Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/
Customers
- Phone – (800) 905-0443
- Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
- CPS Client Care Portal – https://client.cpscentral.com/
- Text – Send a text to (347) 621-7180
- Facebook Chat – http://m.me/ConsumerPriorityService
- Email – cs@cpscentral.com
Dealers
- Phone – (800) 905-0445
- Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
- CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
- Text – Send a text to (347) 621-7180
- Facebook Chat – http://m.me/ConsumerPriorityService
- Email – dealers@cpscentral.com
Service Centers
- Phone – (800) 905-0445
- Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
- CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
- Text – Send a text to (347) 621-7180
- Facebook Chat – http://m.me/ConsumerPriorityService
- Email – cpsservice@cpscentral.com
How does Consumer Priority Service (CPS) compare to traditional warranty providers and manufacturer coverage?
|
Feature |
Manufacturer Warranty |
Traditional Protection Plan |
CPS |
|---|---|---|---|
|
Coverage Start |
At product purchase |
Usually at purchase or after OEM ends |
After OEM warranty ends (True Extended) or at purchase (50% Back) |
|
Eligible Inventory |
New appliances only |
Primarily new, some restrict open-box/SND |
New, open-box, scratch-and-dent, refurbished, and used (with qualifying program) |
|
Service Control |
Manufacturer chooses servicer |
Provider controls service network |
Dealer first right of refusal to service own customers |
|
Pricing Control |
No dealer control |
Varies, often set by provider |
Dealer controls MSRP (most CPS programs) |
|
Claims Experience |
Limited to OEM process |
Can be slow or fragmented |
CPS manages claims with dedicated support and reporting |
|
Post-Sale Marketing |
Not available |
Rarely offered |
Integrated, allows dealers to recover missed warranty revenue |
|
Onboarding & Support |
Minimal for dealers |
Limited; not always dealer-focused |
Direct onboarding, training, and ongoing account management |
Who is Consumer Priority Service (CPS) and how do they support appliance retailers?
- Established and experienced provider – Consumer Priority Service (CPS) has supported appliance retailers since 1990, giving dealers a long-standing, proven warranty partner
- Extensive customer and product coverage – CPS has protected over 75 million products for more than 60 million customers, reflecting broad category experience
- Strong claims and service infrastructure – Over $450 million paid in claims annually, backed by a network of 50,000+ servicers nationwide
- Retailer-first partnerships – CPS works with more than 10,000 retail partners, from independents to large multi-location operators, supporting flexible business models
- Nationwide and factory-authorized service – CPS offers both independent and factory-authorized repair networks for reliable service coverage
- U.S.-based support and long-term relationships – Retailers access dedicated, U.S.-based onboarding and support teams for lasting partnership
- Broad category support – CPS covers 60+ product categories, helping appliance stores protect all types of inventory
- BBB A rating – CPS maintains a high rating with the Better Business Bureau, reinforcing trust and reliability
Switch Appliance Warranty Providers FAQ
When should appliance retailers consider switching warranty providers?
Retailers often consider switching when they want higher profit margins, more service control, or improved claims handling compared to their current provider.
How long does it take to switch to Consumer Priority Service?
Most retailers can complete onboarding and begin offering CPS warranties within a few days once paperwork and setup are finalized.
Can CPS cover open-box, scratch-and-dent, or used appliances?
Yes, CPS offers programs for open-box, scratch-and-dent, refurbished, and used appliances when the correct coverage structure is selected.
Do retailers have to use a specific integration or POS to switch to CPS?
No, CPS supports everything from manual order entry to full API and ecommerce integrations, allowing retailers to choose the workflow that fits their business.
Who handles claims after switching to CPS?
CPS manages all claim intake, eligibility verification, service coordination, and customer communication, with the retailer involved when desired.
How do retailers control warranty pricing with CPS?
Most CPS programs allow the retailer to set the warranty MSRP, giving full control over margin and revenue per sale.
Will switching to CPS disrupt existing sales or service operations?
Switching is structured to minimize disruption; CPS provides onboarding, staff training, and account management to ensure a smooth transition.
Does switching to CPS improve warranty attachment rates?
CPS dealer observations show that standardized training, flexible eligibility, and better claims support often lead to higher attachment rates after switching.
What support do retailers receive after switching?
Retailers receive ongoing support from a dedicated CPS account manager, including sales training, reporting tools, and operational guidance.
Can retailers participate in claims and service revenue with CPS?
Yes, CPS offers a first right of refusal model, allowing retailers to service their own customers and retain service revenue when desired.
Are there recurring fees to work with CPS?
No, CPS does not charge monthly participation fees; retailers only pay for warranties they sell.
How does CPS Post-Sale Marketing benefit retailers who switch?
CPS Post-Sale Marketing recovers missed warranty sales by contacting customers who declined coverage at checkout, creating an additional revenue stream for retailers.
Is switching to CPS a good fit for multi-location or buying group members?
Yes, CPS supports independent retailers, multi-location groups, and buying group members with flexible program structures and reporting tools.
What makes CPS different from most traditional appliance warranty providers?
CPS offers dealer-first service, flexible coverage for all inventory types, control over pricing, and integrated post-sale marketing, setting it apart from traditional, restrictive warranty models.
How can appliance retailers get started with Consumer Priority Service (CPS)?
Switching to Consumer Priority Service (CPS) is a practical move for appliance retailers looking to increase profit, streamline claims, and support customers with a flexible, dealer-focused warranty platform. CPS is designed for independent stores, multi-location groups, and buying group members who want more control over warranty pricing, service participation, and inventory eligibility.
Appliance retailers interested in switching or learning more can reach out for a walkthrough of program options, onboarding support, and a review of how CPS would fit their store’s workflow and sales process.
|
Contact Method |
Details |
|---|---|
|
|
dealers@cpscentral.com |
|
Phone |
(800) 905-0445 |
CPS is here to help retailers
Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that means a simple manual setup or a fully integrated system. If you’re looking to optimize your warranty program or see how CPS would fit your store, the CPS team can walk you through your options and help you get started quickly.
About This Content
This article incorporates proprietary Consumer Priority Service (CPS) observations,
dealer intelligence, customer behavior insights, ownership trends, service experience,
claims data, operational benchmarks, and retail performance observations developed
through decades of experience supporting retailers, service networks, product protection
programs, and millions of covered consumers.
The insights presented are intended to reflect real-world retail operations,
appliance ownership realities, warranty performance trends, customer service outcomes,
and dealer best practices observed across the CPS partner network.
Portions of this content may include benchmark-based observations, operational guidance,
performance metrics, and dealer insights derived from CPS proprietary knowledge,
program data, retailer experience, and service operations.
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